Tag: Partnership

USA – Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, has announced a strategic data partnership with The Trade Desk. This collaboration grants The Trade Desk’s advertisers exclusive access to Nexxen’s automatic content recognition (ACR) data segments, empowering them with enhanced targeting capabilities across multiple platforms.

ACR data, often confined within and fragmented across walled gardens, addresses key challenges in CTV, such as advertising oversaturation and fragmented targeting. Nexxen’s ACR data segments enable advertisers to extend their reach to TV-viewing audiences, control ad frequency, and engage in competitive conquesting effectively.

The integration of Nexxen’s ACR data into The Trade Desk’s platform will provide clients with advanced cross-channel and cross-device targeting capabilities, enabling more efficient media investments across the premium, open internet.

Nexxen’s ACR data segments, covering both linear and streaming TV, will now be available on The Trade Desk’s platform as its first self-service TV data provider in the U.K., Canada, the U.S., and Australia. These segments, categorised by genre, networks, programs, and brand-level ad exposure, deliver a more comprehensive and holistic view of TV-viewing data.

Karim Rayes, chief product officer at Nexxen, said, “We’ve long understood and appreciated the ways in which ACR data can empower advertisers to better understand their audiences’ TV viewership patterns and inform their cross-platform investments. Ultimately, we want to ensure these advertisers have access to the richest, most relevant data available and the flexibility to activate that data across the premium, open internet—which is exactly what this partnership with The Trade Desk brings to market.” 

Josif Zanich, managing director for JAPAC at Nexxen, added, “Historically, advertisers across Australia have struggled to tap into the breadth of ACR data programmatically, challenged by limited choice and variety. Our strategic partnership with The Trade Desk is changing that narrative, enabling more advertisers to reach the right audiences, particularly across CTV.”

Meanwhile, Ben Sylvan, VP of data partnerships at The Trade Desk, commented, “Brands need to think about TV media buying in a holistic manner that combines both their linear and CTV plans. Nexxen’s ACR data can empower advertisers to better understand their audience across platforms and devices, so they can aim to efficiently invest their media budgets to provide consumers with a premium ad experience.”

Isabella Spragg, director of data partnerships for ANZ at The Trade Desk, also shared, “Broadcast TV is fragmenting faster than expected, making it harder to manage campaigns across both linear and digital channels. We’re thrilled to welcome Nexxen to our ACR audience marketplace. This partnership will offer unparalleled scale and reliability in cross-screen strategies, especially as marketers face growing pressure to justify their investment decisions.”

Singapore – Global artificial intelligence (AI) company OpenAI has announced a partnership with global media company Condé Nast which will allow OpenAI to display content from top publication brands like Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appétit, amongst, within the company’s products, including ChatGPT and its SearchGPT prototype.

With the introduction of OpenAI’s SearchGPT prototype, the company is testing new search features that make finding information and reliable content sources faster and more intuitive. 

Moreover, OpenAI will be combining its conversational models with information from the web to give users timely answers with clear and relevant sources. SearchGPT offers direct links to news stories, enabling users to easily explore more in-depth content directly from the source.

OpenAI also notes that they are collaborating with their news partners to collect feedback and insights on the design and performance of SearchGPT, ensuring that these integrations enhance user experiences and inform future updates to ChatGPT.

Brad Lightcap, COO at OpenAI, said, “We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting.”

Condé Nast joins a growing list of publishers including Associated Press, Axel Springer, The Atlantic, Dotdash Meredith, Financial Times, LeMonde, NewsCorp, Prisa Media, TIME, Vox Media and others, in OpenAI’s mission to integrate journalism more deeply with AI services.

Hong Kong – Maybank has extended its partnership with FC Barcelona until 2027, continuing as the club’s official bank in Malaysia and Singapore, a role it has held since their initial agreement in 2017.

The renewed partnership represents a major boost for both parties: FC Barcelona will use Maybank to strengthen its foothold in Asia’s vast market, while Maybank will capitalise on the club’s extensive reach to enhance its presence and drive customer engagement.

As part of the renewal, Maybank will maintain its promotion of FC Barcelona debit and credit cards in Malaysia and Singapore and will continue offering exclusive campaigns such as Spend & Score, featuring challenges and prize draws that have previously allowed clients to travel to Barcelona and meet Barça Legends.

Juli Guiu, vice president of the FC Barcelona marketing area, said, “We are proud to extend the collaboration between FC Barcelona and Maybank to provide new services and Barça experiences for our fans in Malaysia and Singapore as Barça Official Bank in both markets. Asia is a strategic region for club expansion, with hundreds of thousands of passionate fans eager for new and innovative ways to have a closer relationship with us, and Maybank initiatives are a perfect fit for all of them. We look forward to continuing to work together in this extended relationship.”.

Meanwhile, Syed Ahmad Taufik Albar, group CEO for Community Financial Services of Maybank, shared, “We are thrilled to announce the continuation of our successful partnership with FC Barcelona. This collaboration marks the commitment to delivering exceptional value and experiences to our customers. Over the past years, we have launched numerous marketing campaigns, activations, and exclusive deals that resonated deeply with Malaysian and Singaporean Culers. This renewed partnership promises to bring even more innovative and engaging initiatives that will delight fans and strengthen our bond with one of the world’s most iconic football clubs.” 

“FC Barcelona holds a special place in the hearts of football enthusiasts in Malaysia and Singapore, and our collaboration with the club underscores our dedication to enhancing our customer-centric experiences. As one of the top football clubs in these regions, FC Barcelona’s popularity provides a unique platform for us to connect with our customers in meaningful ways. We look forward to another three years of shared success and unforgettable football moments,” he added. 

Maybank boasts over 14 million cardmembers across Malaysia and Singapore, including more than 600,000 FC Barcelona Visa debit and credit cardholders, highlighting the strong bond Maybank has established with football fans in the region.

Hong Kong – AlikeAudience, a leading data science company specialising in mobile-first audience data, has partnered with multi-channel advertising platform StackAdapt to provide media buyers in North America and the Asia-Pacific region with enhanced access to global audience insights.

This partnership will enhance targeted advertising on mobile apps and websites, allowing advertisers to more precisely reach their desired demographic audiences with digital campaigns.

Additionally, it will allow StackAdapt’s DSP to source both standard and custom audience solutions from AlikeAudience across North America and the Asia-Pacific region, further enhancing its mobile audience capabilities. 

This direct integration enhances collaboration between AlikeAudience and StackAdapt on customer datasets, paving the way for the creation of innovative advertising solutions. The partnership will also explore non-cookie-based and alternative identifier solutions to help brands achieve more precise targeting.

AlikeAudience emphasised the importance of collaborating with one of the fastest-growing DSPs in these key markets. The data partnership is also expected to enrich the mobile audience’s media buying for advertisers. 

Jeremy Lo, managing director at AlikeAudience, said, “Our direct integration with StackAdapt empowers media buyers with greater data control and higher match rates, significantly enhancing their programmatic campaign performance. By leveraging our high-quality, consented consumer data from curated sources, we help brands reach the right target groups across multiple channels and devices, driving higher engagement rates and maximising ROI. We’re thrilled to work with the dynamic and collaborative teams at StackAdapt in the US and APAC.” 

Lo added, “Brands seeking to run effective advertising campaigns need to find the right target groups, and we achieve this target by providing media buyers with consented audiences through universal channels across devices.” 

AlikeAudience provides custom demographic, interest, and app data, offering over 7,000 audience segments in the US and APAC across sectors like FMCG, automotive, ecommerce, entertainment, and travel. The company combines location signals, app usage, and demographic data with market research insights to create targetable segments for media activation.

Denis Loboda, senior director of data at StackAdapt, said, “We are consistently looking for ways to increase the global offerings provided through the platform, and this partnership enables us to enhance our mobile segments and anonymised audience targeting datasets. The AlikeAudience team has a rigorous customer data process that has strong privacy controls, and we are excited to activate this integration for our clients.”

Singapore – Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.

Since 2021, Taboola’s advertisers have used DV’s standard brand suitability and pre-bid segments to control ad placement quality. With the new integration of DV Authentic Marketplace, they now benefit from DV Authentic Brand Suitability (ABS) on the platform.

The adoption will enable advertisers to go beyond standard categories and keyword blocklists, providing customised protection to avoid unsafe and unsuitable content before bidding. 

Additionally, Taboola advertisers can now import their custom brand safety and suitability settings from their entire media mix into Taboola campaigns, ensuring consistent brand safety preferences across all ad buys.

Steven Woolway, EVP of business development at DoubleVerify, said, “We are thrilled to enhance our partnership with Taboola with the integration of DV Authentic Marketplace, giving brands confidence that their ad investments are matched with the appropriate content environment, leading to enhanced performance. This expansion of DV Authentic Brand Suitability contributes to a more robust digital landscape while protecting brand reputation.” 

Meanwhile, Adam Singolda, CEO and founder of Taboola, commented, “We’re proud of our partnerships with leading partners like DoubleVerify, who share a commitment to top-tier industry standards in brand safety, suitability, and transparency. With the integration of DV Authentic Marketplace, we’re giving advertisers even more controls about where and how their ads appear.” 

The DV Authentic Marketplace integration comes after Taboola’s recent recertification for the Brand Safety Certified Seal from Trustworthy Accountability Group (TAG). The company also holds multiple brand safety certifications and partnerships, ensuring advertisers’ confidence in ad placement on trusted publisher sites.

Australia – Yarra Valley Water, a Victorian government-owned water corporation, has teamed up with Melbourne-based digital marketing agency SIXGUN to boost its website functionality and enhance data analysis capabilities.

Under this partnership, SIXGUN will undertake a Google Analytics and data project for Yarra Valley Water. The agency has been selected based on their prior experience, detailed service offerings, and client testimonials. 

Raghu Bharadwaj, acting general manager for service futures at Yarra Valley Water, noted that SIXGUN’s thorough evaluation of the company’s website analytics has led to a set of recommendations aimed at significantly improving site performance, user experience, and data analysis capabilities.

“Yarra Valley Water is now collaborating with SIXGUN to implement these recommendations during the development phase. This partnership presents numerous opportunities, including improved website functionality, better user engagement, and more insightful data analytics. These enhancements will ultimately lead to more effective decision-making and a stronger online presence for Yarra Valley Water,” Bharadwaj added. 

Since its inception in 2017, SIXGUN has rapidly expanded its team and client base, driven by its commitment to data-driven decisions, innovation, and transparent communication. The Yarra Valley Water partnership adds to a string of recent wins, including the Peter MacCallum Cancer Centre.

David Pagotto, founder and managing director at SIXGUN, said, “It’s a privilege to be selected for such an integral piece of work, one that will inform big decisions within Yarra Valley Water and lead to stronger user experiences for a large group of Victorians.”

Singapore – Regional healthcare company Doctor Anywhere has teamed up with Zendesk to enhance its user support capabilities and scale its operations using Zendesk’s Suite.

The Zendesk Suite enables customers to interact with Doctor Anywhere through their preferred channels, powered by automated workflows and intelligent bots. Its seamless integration and real-time analytics deliver smarter service at scale, empowering agent teams to collaborate effortlessly and respond to customers more quickly.

This partnership with Zendesk reinforces Doctor Anywhere’s dedication to delivering exceptional customer service while expanding its regional presence.

Lim Wai Mun, founder and CEO of Doctor Anywhere, said, “Delivering a seamless and intuitive healthcare experience has always been at the core of Doctor Anywhere, serving as the foundation for building trust and loyalty among our users. Partnering with Zendesk puts our users’ needs further in focus as we enhance the support they can expect from us. As we expand the business, we are also committed to continuously improving the quality of service we provide.” 

Meanwhile, Jenny Choo, regional vice president of Zendesk Asia Pacific, commented, “Zendesk is proud to be a partner with Doctor Anywhere. The way they’ve disrupted the medical services space and the way they’re breaking down the barriers to accessing medical services is admirable. We are happy to be part of a tech ecosystem that is delivering such important services and to be a part of their growth story.” 

London – hedgehog lab, a global digital product consultancy, has announced strategic partnerships with the content management platform Contentful and the e-commerce platform SHOPLINE, to support customers in delivering on their digital experience aspirations.

The partnerships are part of hedgehog lab’s ambitious growth strategy, aimed at empowering enterprises to deliver exceptional digital products and services. By integrating hedgehog lab’s expertise in strategy, design, and engineering with Contentful’s cutting-edge content management capabilities and SHOPLINE’s leading commerce tools, these collaborations promise to enhance the digital experience for customers.

Contentful empowers teams to build digital experiences at scale. hedgehog lab’s recognition as a Silver Partner highlights its best-in-class implementations of the platform, encompassing content modeling, Contentful integration, change management, training, ongoing content services, and technology solution consulting.

hedgehog lab has successfully implemented content strategies and Contentful solutions for various clients, including Cynergy Bank. For Cynergy Bank, hedgehog lab developed a comprehensive strategy to enhance the company’s digital experience, featuring a web redesign and an omnichannel content refresh, along with the integration of Contentful.

Meanwhile, hedgehog lab has also chosen to partner with SHOPLINE, an e-commerce platform currently serving over half a million merchants globally. SHOPLINE provides cutting-edge omnichannel solutions across e-commerce, social media, and point-of-sale (POS), enabling rapid scaling of online and offline operations. The platform also offers top-tier technology integrations through partnerships with Meta, Google, and TikTok.

This partnership grants hedgehog lab full access to SHOPLINE’s cutting-edge tools and resources, enabling the development of applications tailored to the unique needs of eCommerce brands.

Daren Fitzgerald, chief commercial officer of hedgehog lab, said, “hedgehog lab has an impressive track record of leveraging partner relationships to create best-in-class solutions for our clients. Achieving Silver Partner status with Contentful is a recognition of our valued partnership and expertise in creating digital experiences that solve business problems and add value to the end customer. This is complemented by our new strategic partnership with SHOPLINE, which significantly strengthens our ability to deliver innovative and agile applications for our ambitious e-commerce clients.”

Meanwhile, Patrick Finn, global VP of alliances and partnerships at Contentful, shared, “Our partners are the innovation engine for many of the world’s leading brands. Partnering with hedgehog lab brings Contentful’s market-leading content platform to brands that are building demanding, cutting-edge digital experiences.”

Also speaking on the partnership, Deepak Anand, general manager for EMEA at SHOPLINE, said, “This is an exciting time for SHOPLINE as we continue our rapid EMEA expansion. hedgehog lab is a company we have admired for some time, and we’re thrilled to announce this partnership. With its established reputation for designing and building captivating digital experiences for top e-commerce brands, hedgehog lab is the perfect partner to help us grow and enhance our ecosystem.”

Singapore – Global commerce media company Criteo has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising’s extensive demand to Criteo’s global network of 225 retailers. 

Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.

This collaboration would expand the companies’ longstanding relationship and is expected to bring new revenue to Criteo’s retail media network partners. In turn, it would empower over Microsoft Advertising’s 500,000 active advertiser clients that operate across 187 global markets to achieve stronger, measurable performance for their campaigns within a singular, unified platform.

Criteo is also exploring the potential to tap into Microsoft Advertising’s leadership in generative AI and innovations, such as its AI-powered Retail Media Creative Studio, which makes it easier for advertisers to create and optimise their ad creatives at scale with the power of generative AI.

Lynne Kjolso, vice president of global partnerships and retail media at Microsoft Advertising, said, “Together, Microsoft Advertising and Criteo can chart a new path forward for retail media, empowering the entire ecosystem with scale, simplicity, and innovation. We’re pleased to further our integration with Criteo, a leader in retail media and performance advertising, and look forward to exploring future opportunities.”

Meanwhile, Brian Gleason, chief revenue officer at Criteo, commented, “We’re thrilled to expand our relationship with Microsoft Advertising to make it easier for brands to buy retail media and for retailers to expand demand into their media solutions. We look forward to continuing to evolve our collaboration and help drive growth across retail media.”

India – Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its comprehensive integrated media mandate.

Havas Media’s Bengaluru operations, which have been witnessing significant expansion over the years, will oversee the brand’s media responsibilities across OOH, digital platforms, television, print, and on-ground activations.

This partnership aims to deeply resonate with diverse audiences nationwide, driven by a shared commitment to financial inclusion. Leveraging Havas Media Network India’s strategic insights and creative strengths, Muthoot FinCorp seeks to enhance its brand presence and fulfil its promise of transforming lives through targeted campaigns.

As part of this partnership, Muthoot FinCorp’s new ‘Book My Gold Loan’ campaign, starring Shah Rukh Khan, was developed by Havas Media India and Havas Worldwide India. It introduces an innovative service allowing customers to instantly book a ‘Gold Loan’ with a missed call, leveraging Muthoot FinCorp’s branch network for seamless access from home. This multilingual, multi-platform campaign ensures broad audience appeal, transcending language and platform barriers.

Shaji Varghese, CEO of Muthoot FinCorp Limited, said, “We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionise financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector.”

Commenting on the win, Mohit Joshi, CEO, Havas Media Network India, also shared, “Havas Media Network India’s South operations have been consistently expanding, establishing it as a vibrant hub for partnering with leading brands, and we are now delighted to join hands with Muthoot FinCorp, a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values, which are built on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”

In addition to the ‘Book My Gold Loan’ service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector.