Tag: Partnership
![[News] Vero x Madhat](https://marketech-apac.com/wp-content/uploads/2026/04/News-Vero-x-Madhat.jpg)
Singapore – Vero has taken a majority stake in Mad Hat Asia, tightening its grip on Southeast Asia’s fragmented communications market and sharpening its pitch to clients seeking both policy nous and cultural relevance. The deal brings together Vero’s regional network and strength in corporate, government...
![[Partnership] SPH Media x Google](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-SPH-Media-x-Google.jpg)
Singapore – SPH Media and Google have entered a partnership aimed at strengthening newsroom capabilities and expanding the reach of digital journalism, as the media industry adapts to the growing influence of artificial intelligence. The agreement will focus on four areas: content distribution, AI capability...
Bangkok, Thailand – Thai telecoms operator AIS has partnered ReelShort to bring the short-drama platform into Southeast Asia, bundling content with 5G access in a push to deepen its digital offerings. “Southeast Asia is one of the most exciting and competitive mobile entertainment markets globally,”...
Singapore – UNIQLO Singapore is bringing its “Art for All” philosophy into a new space, with its first-ever museum pop-up in partnership with the Asian Civilisations Museum (ACM). Running as part of ACM’s upcoming Crossing Cultures programme, the pop-up transforms the museum lobby into a retail-meets-cultural...
India — Havas Life Mumbai and Shobiz have joined forces to provide integrated experiential solutions for healthcare and pharmaceutical brands in India. The partnership seeks to combine Havas Life Mumbai’s expertise in medical communications with Shobiz’s experience in large-scale experiential design...
Hong Kong – Wellcome and COFCO Corporation Limited (“COFCO”) have formed a long-term strategic partnership to enhance quality food supply, improve supply chain efficiency, and collaborate on brand and marketing initiatives in Hong Kong. COFCO Corporation Limited is an international agribusiness with...
Bangkok, Thailand – Disney Thailand is marking the 100th anniversary of Winnie the Pooh with a series of collaborations involving Thai and international brands, introducing licensed product collections and consumer experiences scheduled throughout 2026. The initiative spans multiple categories, including...
Bangkok, Thailand – Thai telecommunications company AIS has entered into a three-year agreement with Bundesliga International to become the exclusive broadcaster of the Bundesliga in Thailand, covering the 2026/27 to 2028/29 seasons. Under the deal, matches from Germany’s top-tier football league will...
Bangkok, Thailand – ThaiNamthip Coca-Cola has entered into a partnership with French-style bakery brand Bonjour as part of efforts to drive growth in the food and beverage sector. The collaboration is aimed at strengthening sales performance and enhancing market strategies for both companies. Earlier...
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
