Tag: Partnership
Singapore – Cathay Pacific has taken off with its first multi-country Connected TV (CTV) campaign in partnership with Samsung Ads, spotlighting The Aria Suite as the height of business class luxury for affluent, travel-ready households. Created by Publicis, the campaign delivered an immersive home-screen...
Hong Kong – Chubb Life Hong Kong, the title sponsor of the inaugural Ultimate Tennis Showdown (UTS) in Asia, is set to bring world-class tennis to the city this October. The tournament will take place at the new Kai Tak Arena in Kai Tak Sports Park from October 14–15 2025, showcasing Hong...
Singapore – Ogilvy Singapore has joined forces once again with the Cyber Security Agency of Singapore (CSA) to launch a nationwide push for better cyber hygiene with its sixth national cybersecurity campaign, “Stop and Check.” Launched on September 13, the campaign urges Singaporeans to take a critical...
Kuala Lumpur, Malaysia – AirAsia Media, the travel media arm of Capital A, has taken off with a full-funnel 360° immersive campaign to support Malaysia’s ASEAN Chairmanship in 2025. Commissioned by the ASEAN-Malaysia National Secretariat under the Ministry of Foreign Affairs, the campaign aims...
Singapore – Grab, in partnership with global autonomous vehicle (AV) company WeRide, has announced the launch of Ai.R, an autonomous passenger service set to begin operation in Punggol this month. Ai.R, short for Autonomously Intelligent Ride, is the first AV service selected by Singapore’s Land...
In this latest MARKETECH APAC feature, we recently caught up with Henry Christian, head of loyalty, marketing & partnerships at Metro Singapore to discuss this partnership and what this means for the future of lifestyle retail in Singapore in the years to come.
Malaysia – Anytime Fitness has reached a major milestone in Malaysia with the opening of its 80th club at Neocyber, Cyberjaya, underscoring its position as the country’s largest fitness franchise. The expansion is paired with a new collaboration with the Ministry of Youth and Sports Malaysia, strengthening...
Bangkok, Thailand – Shiseido Travel Retail has introduced its first destination-driven campaign in partnership with the Tourism Authority of Thailand (TAT), spotlighting its flagship suncare brand ANESSA while positioning Thailand as a travel hub. The initiative unites Shiseido, TAT, Alipay+, and King...
![[Media Asset] NP Digital leads Pos Malaysia’s digital transformation and customer growth](https://marketech-apac.com/wp-content/uploads/2025/09/Media-Asset-NP-Digital-leads-Pos-Malaysias-digital-transformation-and-customer-growth.jpg)
Kuala Lumpur, Malaysia – Pos Malaysia has appointed NP Digital Malaysia, part of the global performance marketing agency founded by Neil Patel, as its official media agency. The move marks a bold stride in the postal service’s digital transformation, aimed at strengthening its online presence,...
Singapore – The future Audi F1 Team has signed a multi-year partnership with adidas, making the German sportswear giant its official apparel partner as it prepares to enter Formula 1 in 2026. The agreement will see adidas design and produce a full range of high-performance gear for the team’s drivers,...
![[Creative Work] Uninfluenced](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Uninfluenced.webp)