Tag: Paper Moose

Sydney, Australia – Ethical investment firm Australian Ethical has launched its latest campaign through film and OOH displays, encouraging Australians to invest in bringing positive change to help save the planet.

Made in collaboration with Paper Moose, Australian Ethical’s campaign showcases awe-inspiring footage sourced from a variety of nature photographers, championing nature’s beauty and life that is worth saving. 

The campaign also amplifies the company’s commitment to influence change on a corporate level, helping to invite more Australians who want their investments to support decarbonisation, emissions reductions and social good.

Talking about the campaign, Maria Loyez, chief customer officer at Australian Ethical, said, “We love the natural beauty and the sense of a community movement in this vibrant campaign. We want all Australians to know that ethical investing has the power to grow your money and influence change, and the more people that switch to ethical options, the bigger difference they could potentially make.”

Meanwhile, Brad Bennett, head of client success at Paper Moose, commented, “Investing with Australian Ethical allows each of us to harness the power of money to deliver both returns and positive change for people, planet and animals which is pretty rad.”

Australia – General insurance provider Real Insurance has awarded its creative account to independent advertising agency Paper Moose in Australia. 

Since its inception in 2005, the insurance provider has been providing trusted service and real value to their clients. 

With this appointment, Paper Moose will come up with new ways to optimise Real Insurance’s brand positioning, answering to its plans to evolve and re-engage customers in a highly competitive insurance landscape. 

Real Insurance is the newest addition to the slew of recent pitch wins for the agency, joining top accounts such as Cancer Australia, CSIRO, and Mitsubishi Electric. 

Nick Hunter, founding CEO at Paper Moose, shared, “What drew us to this pitch was Real Insurance’s commitment to effectiveness and their dedication to direct marketing fundamentals. We are an agency that has built a business model focused on shortening the distance between strategic ideas and results, so that’s a pretty exciting pairing, and we look forward to engaging with their audience through clever direct response creative in the coming years.”

Meanwhile, Simon Hovell, chief marketing officer at Real Insurance, said, “Paper Moose’s breadth of creativity really impressed us, as well as their production capabilities. We look forward to collaborating together to drive growth across our product suite.”

Australia – Cancer Australia, the lead cancer control agency for the Government of Australia, has worked with independent creative agency Paper Moose to launch an elevated digital experience for its landmark Australian Cancer Plan (The Plan) website.

The creative agency’s remit is to elevate the engagement for Cancer Australia’s ‘The Plan’, a 10-year national strategy to improve cancer care in the country. This included revising the complex information contained within the report to adhere to Web 3.0 standards and making it more consumable for all stakeholders across the cancer care journey.

Furthermore, the visual design of ‘The Plan’ also featured artwork created by Ngarrindjeri artist Jordan Lovegrove of Dreamtime Creative. Titled ‘Our Journeys’, the artwork symbolises the experiences of Aboriginal and Torres Strait Islander peoples with cancer and illustrates the exchange of information and engagement between Cancer Australia and these communities.

With their digital strategy, Paper Moose transformed ‘The Plan’ from a full static document to an accessible and adaptable digitally native format that will continue to develop as it rolls out.

A rigorous planning process made up of Indigenous Australian co-design and stakeholder consultation was undertaken to ensure that the digital ecosystem would benefit all relevant communities, especially the diverse population groups that have vested an interest in the success of ‘The Plan’.

Cancer Australia’s ‘The Plan’ is a transformative agenda that aims to improve the lives of all Australians affected by cancer and works to achieve equity through the acceleration of world-class cancer outcomes.

Brad Bennett, head of client success at Paper Moose, said,  “We’re incredibly proud of our rad work supporting the Australian Cancer Plan. This has been a big effort by the digital team and the whole agency that will ultimately help improve cancer care for all Australians.”

Meanwhile, Claire Howlett, deputy CEO for Cancer Australia, praised Paper Moose for their work on developing the new website for The Plan. 

She said, “For their exceptional understanding of our vision for a transformative platform and their invaluable partnership in creating an innovative digital experience for the Australian Cancer Plan. This collaborative effort will go a long way towards improving outcomes for all Australians affected by all cancer.”

Australia – Paper Moose has been appointed by Mitsubishi Electric, a manufacturer of air conditioning and refrigeration, to manage its creative account.

Since its founding in Australia in 1974, this action represents a change in the company’s creative direction and aims to promote long-term growth in its global residential, commercial, and industrial technology offerings.

Speaking of the appointment, Jessica Millard, Marketing and Communications manager at Mitsubishi Electric, said, “Paper Moose’s out-of-the-box thinking really impressed us, in terms of both their creative and strategic ambitions for our brand. They will play a key role in strengthening the Mitsubishi Electric brand and driving sales in the years to come.”

Meanwhile, Brad Bennett, head of client success, at Paper Moose, said, “Mitsubishi Electric fascinated us from the get-go. They create technologies that touch so many aspects of Australian life and their positive contribution to society is rad.”

Sydney, Australia – Local agency Paper Moose has announced its own podcast series ‘The Mucky Middle’, which will focus on stories about the art of balancing purpose and profit across businesses

Nick Hunter, founder of Paper Moose, will be the show’s host. In ‘The Mucky Middle,’ Nick has dialogues with various business executives, probing their experiences of fostering businesses while overcoming the real-world obstacles of the business world.

The first episode of “The Mucky Middle” features Young Henrys’ Oscar McMahon, who talks about his experiences turning the B Corp brewery into a recognized Australian beer brand while drawing comparisons to his time spent touring with rock and roll.

Hunter said, “Brands approach us to help them navigate the challenges and unknowns of balancing doing good while turning a profit, which we’ve dubbed the “Mucky Middle”. Everyone’s experience is unique, but what comes across in all the chats I’ve had is the satisfaction they get when the balance is right.”

Syndey, Australia – Pukka, a well-known brand of organic herbal teas and supplements, has awarded its creative account to Syndey-based creative agency Paper Moose. This makes the latter its creative agency of record. 

Pukka is a UK-founded brand and has built a name for its organic herbal tea range. Pukka’s mission is to ‘create a world’ where the power of herbs plays a central role in health and wellbeing. 

Nick Hunter, the agency’s CEO and founding partner, commented, “We’re proud to work with like-minded organisations that share our commitment to people and planet. As a fellow B Corp, we’ve always admired Pukka’s dedication to nature. I’m excited to see what we can create together.” 

Pukka joins Bushells on Paper Moose’s active client roster. Both Pukka and Bushells are part of the Lipton Teas & Infusions group, which includes brands Lipton and T2. 

Says Urvashi Sinha, brand manager of Pukka ANZ, “Paper Moose’s strategic insights and overall model stood out. We share the same brand values, and look forward to bringing Pukka to life locally, leveraging equal parts purpose and storytelling.”

Pukka’s appointment of Paper Moose follows the agency’s recent work for Australian Ethical and felix mobile. Other brands and entities under the agency’s stewardship include The Duke of Edinburgh Award, Cancer Australia, and the NSW Environmental Protection Agency.

Australia – Independent creative agency Paper Moose has launched its 8-bit style mobile game, highlighting the value of entertainment and humour in purpose-led brand advertising and marketing.

Titled, ‘The Wild West of Purpose’, the game features an image of a foot used as an imagery of carbon footprints. This is controlled by the user, navigating through the wild west setting with the goal of avoiding the obstacles in the game.

The game is also targeted at reducing carbon footprints and staying clear of greenwashing and emissions. 

Nick Hunter, Paper Moose’s co-founder and CEO, said that while brand purpose is a serious business, the agency does not believe that seriousness is the best way to reach its audiences.

He added, “We believe most people have had enough of worthy advertising and yearn to be entertained. We work to make purpose-led brands more accessible rather than holier-than-thou. After all, the last few years have been serious enough.”

Paper Moose has also previously entered partnerships with ethical wealth management company Australian Ethical and fintech company Brighte.

Australia – Creative agency Paper Moose has appointed Brad Bennett, former executive strategy director at Razorfish ANZ, to step into the newly created role of head of digital strategy and experience design. 

In his new role, Bennett will be leading the growing digital team and expanding the agency’s strategic offering. He will be working alongside James Sykes, Paper Moose’s head of strategy. 

Bennett has more than 20 years of experience working in digital and strategy in New York and Sydney. He has worked with brands such as Westpac, Google, Qantas and Toyota. Outside of the agency, Bennett is also running Jiamini, a charity that provides educational resources to students in Southern Tanzania.

Commenting on his appointment, Bennett said, “Paper Moose is truly a creative-led agency with a maker ethos. And they walk the walk in terms of social and environmental performance. How rad is that? I’m so excited to be part of this team making some amazing work.” 

Meanwhile, Nick Hunter, CEO and co-founder at Paper Moose, said, “Brad’s background in production, digital, experience strategy and design makes him a thrilling addition to the herd. He’s a key part of the team we’ve been building to continue our double-digit growth and support our client partners with a truly integrated offering.”

In March 2022, Paper Moose has been appointed by Sydney-based ethical wealth management company, Australian Ethical, to be its new creative agency partner.

Australia – Sydney-based ethical wealth management company, Australian Ethical, has appointed purpose-led independent agency Paper Moose to be its new creative agency partner.

With this partnership, Australian Ethical will be the latest addition to Paper Moose’s growing clean and green client roster — joining eco financier Brighte, carbon-neutral telco felix, and the NSW Environmental Protection Agency. 

Paper Moose said it is awaiting B corp certification, hoping to soon join Australian Ethical as a recognised social and environmental high performer.

Kate Holdsworth, Paper Moose’s creative director, shared that it is an honour to work with a company that has paved the way for in-kind business practice, proving social, and environmental sustainability can offer strong returns. 

“With the rise of conscious consumerism and more people understanding the power of their investment choices, we’re excited to help Australian Ethical connect with new audiences and strategically increase their positive impact,” said Holdsworth. 

Meanwhile, Alex Pace, Australian Ethical’s head of brand and content, noted that they were immediately impressed with Paper Moose’s fresh, dynamic, and collaborative approach. 

“Our shared values and vision for the future as the market leader solidified the partnership and we look forward to launching our new brand platform,” said Pace.

The move follows Paper Moose’s repositioning to ‘The change makers’ and the announcement of their Buy One Give One initiative, designed to support innovators working to decarbonise the economy.

Melbourne, Australia – Once known to be an iconic radio voice, Mr. Wynstan himself–the voice behind door and shutters brand Wynstan–goes live in the brand’s latest ad spot, created in partnership with creative agency Paper Moose.

The new campaign explores the benefits of their range, made to protect our privacy and security, and provide a little shade where needed. The spot features Mr Wynstan himself, very much at home in his Sydney factory, where he demonstrates how much of the brand’s product line-up provides security for the common Aussie household.

Amelia Taylor, head of product and marketing at Wynstan, said, “Making a shift to a live-action brand mascot is a big step for any brand, we love how these spots seamlessly blend entertainment and product in a truly memorable way.”

Meanwhile, Pete Saladino, creative at Paper Moose, commented, “Bringing an iconic voice like Wynstan to life on TV was both a responsibility and a privilege. We knew we had to go all in. While these spots show off Wynstan’s large product range, preserving the famously playful and quirky tone of the brand was our priority.” 

Wynstan has steadily evolved over the past five decades to become a quirky and memorable brand, largely thanks to its radio presence.