Tag: Omnicom Media Group

Singapore – Omnicom Media Group (OMG) has promoted Eileen Ooi, managing director of PHD Malaysia, to the role of chief operating officer of OMG Malaysia. 

Media services PHD is one of the specialist companies of OMG. Ooi has been leading the Malaysian arm of PHD as managing director for the last four years. PHD said that within this time, Ooi has been instrumental in architecting the agency’s growth trajectory, doubling the size of the business, and building a balanced and diversified client portfolio across global, regional, and local businesses.

In her new role, she is tasked with overseeing the business operations of OMG and its brands in Malaysia. She will be supported by Anisha Iyer, managing director of OMD Malaysia, as well as Kiron Kesav, who will be taking on an expanded remit while continuing in his role as general manager of PHD Malaysia. Together, the leadership trio will be responsible for driving continued growth and stability for the network in Malaysia.

Ooi, an industry veteran, brings with her 16 years of experience, having worked in marketing agencies Starcom, Mindshare, and Carat.  

“During her time with us, Eileen has proven to be an effective leader and has played a pivotal role in driving momentum and innovative solutions for our clients,” said Tony Harradine, CEO of OMG in APAC, whom Ooi will directly report to. 

“I have the utmost confidence in Eileen’s ability to continue accelerating our growth agenda and steer OMG’s business to even greater heights in an important market like Malaysia,” he added.

In September last year, Ooi was appointed vice president of the Malaysia Digital Association, making her the first female leader to take the presidential position in the association. 

Singapore – Global media network Omnicom Media Group (OMG) has announced that its COO for the APAC division of its marketing agency OMD, Rochelle Chhaya, has been promoted to CEO of OMG in Thailand.

In her previous position at OMD, Chahaya was instrumental in scaling a client-centric, digitally-powered, and data-led agency model across the region.

“Rochelle has done an outstanding job of improving OMD’s organizational processes for growth while enhancing its operational capabilities and efficiency,” said Tony Harradine, CEO at OMG APAC.

He added, “With Rochelle’s comprehensive knowledge and experience, coupled with her unrivaled visibility over the entire client-agency-partner ecosystem, I am confident that OMG Thailand will reinforce its position as an innovative and digitally-forward agency brand.”

In her new role, Chhaya will be tasked to drive profitability and efficiency across OMG’s media agencies OMD and PHD in Thailand.

Additionally, she will also oversee and support the development of the network’s digital transformation roadmap as well as the operationalization of products to foster stronger client partnerships, drive digital growth and
creativity in the market.

“Thailand has always held a special place in my heart and I am humbled to take on this responsibility,” said Chhaya.

“Right now is an important time of change for the Thai media landscape and together with the Thai leadership team, we are fully committed to build on the fantastic momentum and harness all opportunities to drive OMG’s continued growth and ambition in the Kingdom,” she added.

Chhaya will report to Tony Harradine and will officially assume her role immediately.

Singapore – Global advertising and marketing company Omnicom Media Group (OMG) has announced the expansion of Fuse, its sport and entertainment practice, across Asia Pacific.

Headquartered in Singapore, the Fuse team will be tasked with delivering transformative marketing solutions for clients in the region across sport, e-sports, and music.

Fuse in APAC will build on the established Fuse network in the UK and across EMEA, where award-winning work has been delivered for international brands such as PepsiCo, Nissan, HSBC, Google, and Vodafone. This enables clients in both regions to benefit from the scale and specialist local expertise of a globally integrated practice.

In APAC, Fuse will be built on a new model that leverages the commercial, digital and creative capabilities of OMG’s network to help clients modernize their sponsorship strategies through better strategic guidance, smarter digital activation, cutting-edge analysis, and delivering faster and more attributable return on investment.

The service will be led by Jonathan Drakes, who played a pivotal role in growing Fuse’s international business out of the UK as its strategy director. Drakes will be based in Singapore and responsible for developing the business across the region, with a particular emphasis on maximizing opportunities in Asia. Drakes reports to Tony Harradine, CEO of Omnicom Media Group in APAC, and to Fuse’s CEO Louise Johnson.

Drakes starts the venture with founding client, beer brand Tuborg, in a move that builds on Fuse’s five-year relationship with the brand, during which time Fuse helped create and grow ‘Tuborg Open,’ the global music platform which has seen it collaborate with international artists.

Harradine said Fuse’s launch in APAC underscores OMG’s confidence in the power of sport and entertainment platforms to deliver meaningful results for clients in a dynamic marketing environment and in a uniquely challenging time.

Johnson commented, “We’re delighted to be building on the success of the Fuse brand and expanding into the Asia-Pacific region. The global sport and entertainment rights and media market is evolving at a phenomenal rate, driven by expanding fan bases and new digital media platforms. This presents fantastic opportunity across APAC and EMEA for agencies that can quickly adapt, at scale.”

In October, OMG has similarly introduced a new practice Transact in the region, its service for brands specializing in e-commerce.

Singapore – Global media network Omnicom Media Group (OMG) has launched a new service Transact, an end-to-end consultation and strategy service for eCommerce brands which will be offered in Asia Pacific.

Through the service, eCommerce brands will be given consultative support and capabilities spanning commerce strategy, media, marketplace investment as well as store management in leading eCommerce platforms such as Lazada, Amazon, TMALL, and eRetail, which also includes advisory in content and merchandising.

OMG’s Transact solution will be backed by eCommerce consultants and omnichannel retail specialists in 25 markets. It will also be supported by dedicated teams from around the region.

With Transact, OMG will be leveraging its people-based precision marketing and insights platform Omni.

“With Asia-Pacific leading the global eCommerce growth charge, we have a proven blueprint in Transact to help brands grow their online sales by maximizing reach, exposure, and profitability across all online models and channels,” said Tony Harradine, CEO for APAC.

‘‘Given that eCommerce is accelerating as a result of COVID-19, it is imperative for brands to stand out on the digital shelf, and with Transact, we are able to isolate elements within the eCommerce value chain to deliver incremental growth for clients,” he added.

OMG’s associate agency PHD has already integrated Transact into its existing commerce offering in APAC in partnership with eCommerce retailers that are part of its proprietary platform Omni Studio.

Mumbai, India – Omnicom Media Group-owned media agency PHD has roped in communications veteran Monaz Todywalla as its new chief executive officer for India. 

Todywalla comes with close to two decades of extensive experience in the field of media and marketing and communications. She served as vice president of growth & strategy at media planning agency Wavemaker India for 11 years, and prior to that, she was deputy general manager and later on, senior vice president of communications agency Madison Communications from the year 2003 – 2014.

Talking about her new role, Monaz said, “I am excited about working with the talented and diverse team at PHD India, fostering creativity and inclusiveness in a space that is already abuzz with innovative thought. Coupled with a solution-oriented and richly-curious ethos at PHD, I am looking forward to leveraging my experience and helping our clients make the leap in a rapidly changing business landscape.”

CEO of PHD APAC James Hawkins believes that with Todywalla, PHD could not have asked for a more experienced, skilled and innovative thinker to lead the India team.

“With Monaz’s strong emphasis on cross-functional, multi-disciplinary work, and her focus on creating an inclusive work environment, I am absolutely confident that Monaz will lead PHD India to greater heights,” said Hawkins.

PHD is a global communications planning and media buying agency network. Its operations expand North America, Latin America, Europe, Middle East & Africa, and Asia Pacific.

Singapore – Omnicom Media Group (OMG) has announced today that OMD Singapore has tapped its own managing director Chloe Neo to take on the role of chief operating officer. 

OMD Singapore vouches for Neo’s seasoned experience in the industry, where 12 years have been dedicated to OMD.  

Neo started out in the company as business director in 2008, eventually rising up to assume the role of managing partner and later on, managing director.

“During her time with us, Chloe has been instrumental in driving growth and innovative solutions for our clients, as well as mentoring and nurturing the talent within our organization,” said Tony Harradine, CEO, Omnicom Media Group, APAC. 

Aside from full-fledged corporate work, Neo has been active in spearheading advertising associations in Singapore, having served senior capacities at the 4As in Singapore. Just this last month, she was appointed as the first vice president for the Association of Advertising & Marketing Singapore for 2020. 

Singapore – Global communications planning and media buying agency PHD has announced the expansion of branded content and creative agency DRUM to Asia Pacific. Both are owned by Omnicom Media Group. 

Headquarters of DRUM will be in Singapore. DRUM specializes in combining audience and data insights, producing content with cultural impact, and with the expansion, it intends to operate at the intersection of advertising and media. 

Aside from its HQ, DRUM will be available in Australia, China, and Malaysia as well as in Hong Kong, Philippines, and India, and also New Zealand. 

Over the last 12 months, DRUM has been instrumental in helping PHD accelerate its growth mandate, successfully snagging business pitches, including recently added global client, Diageo.

“With DRUM present across more parts of Asia, we are able to better service our clients and collaborate at scale with brands on specialist partnerships, media content, and creative services, where clients can tap into the skills and knowledge from expert ‘DRUMMERS’ at the forefront of international trends and best practice,” said James Hawkins, CEO of  PHD in APAC.

Global Managing Director of DRUM Luke Southern added, “DRUM, as part of the PHD network, [specializes] in making content and communications that make brands a valued part of culture. Expanding the brand and our own creative culture into the APAC region represents a hugely exciting development in the on-going success and growth of the network.”

Singapore – Following a multi-agency pitch, Omnicom Media Group-owned agency OMD has successfully won F&B company Danone’s account, officially becoming its media agency for the Malaysia and Thailand business. 

The appointment is inked to span a three-year partnership. OMD will be charged with overseeing the media planning and buying duties for the company across traditional and digital channels. 

Both OMD’s Thailand and Malaysia leg will be handling the company’s Growing up milk brands such as Dumex and Hi-Q. Anca Everts, marketing director of Danone Malaysia said, “When we partner with a media agency, we look out for that one team who can work as an extension of our own to naturally co-build winning campaigns for our Growing up milk brands in Malaysia.”

OMD believes that their display of a strategic approach via digital and data-led expertise is what ultimately led them to clinching the account. Marketing Director of Danone Thailand Korakot Vuthihirunthamrong said that they were impressed by the agency’s level of commitment and enthusiasm which the Thailand team had demonstrated throughout the pitch process.

OMD APAC CEO Stephen Li commented, “When coupled with our demonstrated commitment to Danone, strategic and data-driven solutions forge a cutting-edge partnership that make every media dollar work harder, resulting in better business outcomes.”