Tag: OMD

Singapore – Income, the insurance company under NTUC, has appointed media company OMD Singapore to handle its integrated media mandate. Said mandate was won by OMD by presenting a strategic media planning approach tapping on the OMD capabilities to deliver targeted campaigns. 

Said partnership will see OMD Singapore managing integrated media planning and buying campaigns for Income.

Anny Huang, head of digital business at Income, stated that with OMD’s understanding of their business and martech stack, they know that their appointment as their new media partner will bear fruit on the company’s journey towards a financial planning experience ‘made more personal’.

“Income is on a mission to better understand our customers’ needs online and offline, leveraging data and marketing technology. To keep our new brand promise of ‘Made Yours’, we need our media strategies to deliver the most seamless and delightful customer experiences as well,” Huang stated.

Meanwhile, Sadhan Mishra, managing director at OMD Singapore remarked that they are ecstatic to learn that their strategic and ‘no-nonsense approach’ to the pitch resonated with Income.

“Income understands the significance of finding the right balance between building a strong brand and delivering effective business performance. These two important elements should go in tandem to achieve successful campaigns,” Mishra stated.

He further added, “Their internal investments in people, processes and technology demonstrate progressive thinking, which is consistent with our own ambitions. This is homecoming for Income at OMD Singapore and we are excited to start this rewarding partnership.”

Sydney, Australia – Media agency network OMD in Australia has just announced a new co-CEO leadership structure through the promotion of Laura Nice and Sian Whitnall as new co-CEOs of the agency, effective immediately. 

OMD has long had a people strategy of developing and promoting staff from within, and follows the agency’s continued stability to OMD’s people, clients, and partners, with significant new business wins and key client retention alongside industry award recognition.

Nice and Whitnall will take overall responsibility for OMD assets nationally, leading a workforce of more than 600 people. 

Nice first joined OMD Australia in 2012 as a business director for their Telstra account. In 2014, Nice returned home to the UK where she took up the role of group head at Vizeum, followed by head of consultancy and development for Omnicom Media Group’s Annalect. She returned to Australia in 2019 as OMD Sydney’s joint managing director.

“As an ‘OMD Boomeranger’ I know firsthand the benefits of working for a culture as strong as OMD Australia’s. To be given the opportunity to lead the next chapter with Sian is a proud moment, as we strive to build on OMD’s current success and momentum. Personally, I’m excited to focus on the depth and breadth of our client relationships and identify growth opportunities for our people to further develop their capability and evolve our offering for the future,” Nice stated regarding her appointment.

Meanwhile, Whitnall first joined OMD in 2013 as an interactive director, with her most recent role being OMD Australia’s chief digital officer. Her digital transformation initiative, OMD Navigate, has driven strong business results for OMD and their clients.

“I feel so passionately about OMD so it’s an absolute privilege for Laura and myself to be given the opportunity to lead the agency. I am excited to continue working alongside OMD’s incredible talent, to grow the capability within the brand and to drive growth for our clients in areas that will have the most impact for their businesses,” Whitnall said.

Speaking about the new promotions, Peter Horgan, CEO at Omnicom Media Group ANZ, commented, “They have been fundamental to OMD’s ongoing growth and success over recent years and are embedded across all areas of the business. Together, their complementary skill sets and ability to work as a team, is exactly what OMD needs for the future of our business. OMD has a history of success with leadership partnerships and given the size and scale of OMD Australia, there is no better time to revisit this winning formula.”

Shanghai, China – Renowned sports retailer Decathlon in China has appointed OMD China as its official media agency locally, following a multi-agency pitch. The agency will be taking over its integrated media planning and buying duties across traditional and digital channels for the sports retailer.

OMD China said it was able to clinch the account by displaying a strategic approach to deliver business results through digital and data-led expertise. 

For the remit, the agency will be guided as well by OMD Design, the agency’s end-to-end planning process.

“Over the course of a rigorous selection process, OMD demonstrated their experience and passion for the sports category as well as their advanced strategic thinking with integrated group resources. I’m confident our partnership will result in our brand breaking through in a highly-competitive category and we look forward to working with OMD together for a new journey in the coming future,” said Heddy Yuan, chief marketing officer at Decathlon China.

Meanwhile, Connie Chan, CEO at OMD China, commented that said appointment is a testament to OMD’s strategic approach and their emphasis on placing greater insights and capabilities at the heart of communications planning.

“Coupled with the calibre and passion of the team, we look forward to leveraging the best of our capabilities to drive direct and measurable business impact for Decathlon,” Chan stated.

This appointment comes on the back of OMD China’s recent wins that include UNICEF, BHP and Taro, a Thai snack company.

Singapore – Omnicom Media Group (OMG) has announced today that OMD Singapore has tapped its own managing director Chloe Neo to take on the role of chief operating officer. 

OMD Singapore vouches for Neo’s seasoned experience in the industry, where 12 years have been dedicated to OMD.  

Neo started out in the company as business director in 2008, eventually rising up to assume the role of managing partner and later on, managing director.

“During her time with us, Chloe has been instrumental in driving growth and innovative solutions for our clients, as well as mentoring and nurturing the talent within our organization,” said Tony Harradine, CEO, Omnicom Media Group, APAC. 

Aside from full-fledged corporate work, Neo has been active in spearheading advertising associations in Singapore, having served senior capacities at the 4As in Singapore. Just this last month, she was appointed as the first vice president for the Association of Advertising & Marketing Singapore for 2020. 

Singapore – Following a multi-agency pitch, Omnicom Media Group-owned agency OMD has successfully won F&B company Danone’s account, officially becoming its media agency for the Malaysia and Thailand business. 

The appointment is inked to span a three-year partnership. OMD will be charged with overseeing the media planning and buying duties for the company across traditional and digital channels. 

Both OMD’s Thailand and Malaysia leg will be handling the company’s Growing up milk brands such as Dumex and Hi-Q. Anca Everts, marketing director of Danone Malaysia said, “When we partner with a media agency, we look out for that one team who can work as an extension of our own to naturally co-build winning campaigns for our Growing up milk brands in Malaysia.”

OMD believes that their display of a strategic approach via digital and data-led expertise is what ultimately led them to clinching the account. Marketing Director of Danone Thailand Korakot Vuthihirunthamrong said that they were impressed by the agency’s level of commitment and enthusiasm which the Thailand team had demonstrated throughout the pitch process.

OMD APAC CEO Stephen Li commented, “When coupled with our demonstrated commitment to Danone, strategic and data-driven solutions forge a cutting-edge partnership that make every media dollar work harder, resulting in better business outcomes.”