Tag: MarTech
Jia’s new role will see him supporting the growth of the marketing technology function at CHEP.
According to a recent study by content management system (CMS) Storyblok, 75% regretted buying software without reading enough customer reviews first.
Built on a large-scale AI model, Xtend provides an algorithm that predicts based on typical user profiles instead of usual marketing funnels.
Involve Asia, the martech firm with a focus on Southeast Asia, has expanded its leadership team through the appointment of two senior marketing hires.
As part of Involve’s plans to scale even more rapidly, part of its fundraise will be used to invest in companies that complement its business and leverage its network of clients and partners.
The marriage of the offline and online has birthed new opportunities and demands. Here's how MarTech can strategically help to answer to them.
Next stages of the partnership will look to test how Playground’s attention solutions can be applied to other advertising approaches and channels, including contextual targeting and YouTube video ads.
CM Group has been recognised at the recent MarTech Breakthrough Awards as ‘Best Overall MarTech Company’ for the third consecutive year.
The new ‘Digital Partnership Program by NexMind aims to improve the efficiency of digital marketing activities, especially for consultants overseeing large accounts with thousands of web pages to monitor for SEO purposes.
Rene Menezes will be leading the commercial development of the Involve Asia organisation and will work in tandem with the CEO/founder.
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