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Tag: MarTech

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ADA, Cycle & Carriage team up to incorporate AI/NLP technology to improve customer experience
Posted on March 15, 2024
by MARKETECH APAC
Cycle & Carriage and ADA have partnered to launch a strategic effort that will use AI/NLP technology to improve customer experience. This expanded reach demonstrates Cycle & Carriage's commitment to staying creative and utilising digital solutions to improve its capacity for providing customer suppo...
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Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
Posted on February 28, 2024
by Teddy Cambosa
Through this partnership called ‘OpenCreative’, OpenMinds Group and Asia Pacific University will be working together in developing creative content production in the digital space for Malaysian SMEs. 
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MARKETECH APAC to celebrate martech success with the debut of ‘Marketing Technology Awards’
MARKETECH APAC to celebrate martech success with the debut of ‘Marketing Technology Awards’
Posted on January 31, 2024
by Teddy Cambosa
MARKETECH APAC is proud to announce the launch of its inaugural “Marketing Technology Awards” aiming to recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community.
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What's NEXT 2024: Combatting martech bloat should be this year's resolution for marketers
What's NEXT 2024: Combatting martech bloat should be this year's resolution for marketers
Posted on January 11, 2024
by MARKETECH APAC
2024 is going to be a year of reckoning for martech. To leverage its full potential and demonstrate value, CMOs and marketing leaders must step back, create a martech framework that works for them and be the person to champion it at their organisation.
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Skyrocket Studios launches TechStack.ph to empower PH marketers,businesses
Skyrocket Studios launches TechStack.ph to empower PH marketers, businesses
Posted on October 18, 2023
by Teddy Cambosa
The launch of TechStack.ph is a result of Skyrocket Studios’ strategic partnerships with leading SaaS platforms in the dynamic marketing and e-commerce industry.
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Buy-in
What’s NEXT: Preparing executive ‘buy-in’ for martech success
Posted on October 16, 2023
by MARKETECH APAC
Securing executive buy-in is critical. More than just a checkbox, it's the fuel that propels organisational transformation forward. When leadership fully embraces the journey, they not only pave the way for change but also inspire their teams to rise to the challenge.
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Outbrain announces Cedara partnership to support customers’ sustainability , decarbonisation efforts
Outbrain announces Cedara partnership to support customers’ sustainability, decarbonisation efforts
Posted on September 21, 2023
by Teddy Cambosa
Moreover, the company announced the launch of its ‘smart-throttling’ tool - a response prediction model which uses machine learning to predict and recommend the most valuable requests for its demand-side-platform (DSP) partners.
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Interview: XRii founder & CEO Matthew Endresz
Interview: XRii founder & CEO Matthew Endresz
Posted on September 20, 2023
by Teddy Cambosa
In this interview, we spoke with Matthew Endresz, the founder and CEO of XRii, to learn more about the company’s vision and mission of gamifying campaigns through immersive technologies, such as augmented reality.
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Antsomi welcomes D.A.Consortium as strategic investor, to onboard more regional clients
Antsomi welcomes D.A.Consortium as strategic investor, to onboard more regional clients
Posted on August 22, 2023
by Teddy Cambosa
Antsomi’s collaboration with DAC has yielded other results, with the onboarding of regional clients, including Dunlop Thailand. This achievement highlights the strength and potential of the partnership and showcases Antsomi’s and DAC’s commitments to providing solutions to their clients.
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Lution launches martech practice, appoints Satya Upadhyaya as chief martech officer
Lution launches martech practice, appoints Satya Upadhyaya as chief martech officer
Posted on July 11, 2023
by Teddy Cambosa
The move aligns with -lution's goal of bridging gaps in the martech industry and reinforces their commitment to delivering exceptional results for clients.
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