Tag: Marketing
Singapore – Audi Singapore has appointed global integrated communications agency TEAM LEWIS as its public relations agency of record following a competitive pitch. The partnership marks a new chapter in Audi’s brand journey in Singapore, with communications now playing a pivotal role as the company...
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has deepened its partnership with 100PLUS after a competitive pitch, adding creative and social media duties to its remit from October 2025. The expanded mandate positions dentsu to deliver a fully connected brand experience for 100PLUS across...
Denmark – Integrated logistics company Maersk has appointed WPP Media as its new global strategic partner, entrusting the agency to oversee marketing activities across 130 countries from a central hub in Copenhagen. The move represents a significant step in Maersk’s global marketing strategy, with WPP...
Once confined to print magazines and branded editorials, content marketing has transformed into a multidimensional discipline spanning TikTok videos, influencer-led campaigns, and interactive experiences. The shift reflects a larger industry truth: content is no longer judged by how far it spreads, but...
Hamamatsu, Japan – Yamaha Music Innovations (YMI) has announced a partnership with POPS, a Southeast Asia-based entertainment company, to promote music culture across Indonesia and Vietnam. “We are thrilled to collaborate with POPS, which boasts an overwhelming customer base in Southeast Asia,” said...
Sydney, Australia – S4 Capital’s Monks has named Brett Camilleri as vice president of measurement for APAC, marking a strategic push to expand its marketing mix modelling (MMM) and measurement solutions in the region. Camilleri brings nearly 20 years of experience in marketing effectiveness, including...
Kuala Lumpur, Malaysia – Kirin Brewery is setting its sights on Malaysia with the launch of KIRIN BREWERY SOUTHEAST ASIA SDN. BHD. (KBSEA), which will begin operations on October 1, 2025. The brewer said the move aims to strengthen its foundations and tap into the growing thirst for alcoholic beverages...
Malaysia – As Malaysia’s digital economy accelerates, marketers are under increasing pressure to stay agile, customer-focused, and innovation-driven. With rapid shifts in consumer behaviour, technology, and digital platforms, staying ahead means being equipped with the right insights—and the right community....
National Book Store has teamed up with Leron Leron Sinta for a nationwide campaign called ‘The National Hunt’, which turns book shopping into an interactive scavenger hunt. Special prizes have been hidden inside selected books across National Book Store branches.
Malaysia – Anytime Fitness has reached a major milestone in Malaysia with the opening of its 80th club at Neocyber, Cyberjaya, underscoring its position as the country’s largest fitness franchise. The expansion is paired with a new collaboration with the Ministry of Youth and Sports Malaysia, strengthening...
