Tag: Marketing
United States – Hyatt Hotels Corporation has launched “A World Awaits,” the first integrated campaign for its Alila luxury brand in five years. The campaign explores how travel can shift perspectives both outward and inward, pairing vast imagery of Alila destinations with personal guest moments of reflection....
The cake comes in ZUS-themed packaging that incorporates the coffee chain’s signature blue and the Malaysian flag, available for both whole cakes and slices.
Manila, Philippines – Ford Philippines has introduced the #iDriveFord campaign to highlight the experiences of its vehicle owners and strengthen the brand’s connection with its community. The campaign encourages Ford drivers to post photos or videos on Facebook, Instagram, or TikTok, use the hashtag...
Maneerat has extensive experience in digital marketing and business development, having led initiatives for brands in the retail, FMCG, automotive, and electronics sectors in Thailand.
Sydney, Australia — Mortar Group has appointed Paul Sigaloff as global chief customer officer, a new role created to drive the company’s international growth and customer-first mission. Mortar is an independent, privacy-safe measurement platform combining Marketing Mix Modelling, incremental testing...
Singapore — Experiential marketing agency The Company We Keep (The CWK), part of global experiential leader Opus Agency, has expanded its Asia-Pacific team with five new appointments in Singapore. The hires bring the regional headcount to 13 and strengthen the agency’s ability to deliver large-scale,...
Singapore — Holiday shopping in Singapore is kicking off earlier than ever, with most consumers planning to boost their festive spending and lean heavily on online and mobile platforms, according to a report from Integral Ad Science AI tools are entering the mainstream: 74% of shoppers are open to using...
Singapore — American luxury brand Coach has recently launched its first permanent café in Singapore, situated within its retail store at WEAVE, Resorts World Sentosa. This new 139 sqm space marks Coach’s 14th global café outlet, following a successful two-year pop-up at Keong Saik Road. The café...
Singapore — Mercedes-Benz Singapore has named Allison Worldwide as its new strategic communications partner, reinforcing the brand’s commitment to deepening cultural relevance and customer engagement in one of Asia’s most competitive luxury markets. The partnership spans earned media, influencer engagement,...
Singapore — Jaguar Land Rover (JLR) has appointed Garth Turnbull as managing director for the Asia Pacific region, aiming to strengthen its luxury brand presence across the diverse market. Turnbull described his main role: “I’m responsible for leading our iconic modern luxury brands across a diverse...
