Tag: Marketing
AVA is scheduled to begin rolling out in spring 2026, with capabilities being introduced progressively across Havas teams and later extended to client partnerships.
Singapore — Cheil SWA has appointed Sungkyoon Kim as president and CEO of its Southwest Asia operations, bringing three decades of expertise in marketing strategy, data analytics, and consumer psychology. His appointment positions the agency to strengthen its data-driven capabilities and drive...
Singapore — KFC Singapore has appointed Maker Lab as its full-service integrated creative and social agency under a three-year contract. The move sees Maker Lab embed a specialist team of content creators, strategists, designers and performance specialists directly into KFC Singapore’s operations,...
In our latest Agency Leadership Decoded, we had the chance to catch up with Patt Nitikarn, managing director at We Are Social Thailand, to learn more of his leadership style, and his insights on being an effective adland leader through quick learning and understanding.
Under the partnership, dentsu Malaysia will be responsible for leading creative work on selected campaigns, with a focus on creative storytelling and execution for new product launches and brand activations across multiple platforms in Malaysia.
As algorithms optimise for engagement and efficiency, brands risk producing work that is technically perfect but emotionally hollow. As creativity enters the picture as the ultimate distinction, making it feel natural and human comes as the challenge. For Ryan Ong, CEO of Kingdom Digital, this creativity...
Singapore – As AI continues to redefine consumer expectations, data regulations evolve, and hyper-personalised experiences become standard, marketers in Singapore are navigating a rapidly changing landscape. With a tech-savvy population and shifting customer behaviours, brands must innovate with precision...
The marketing industry is no stranger to change. From the rise of digital and social platforms to the accelerating impact of AI, automation, and data, marketers today are navigating a landscape defined by constant disruption. Yet amid conversations dominated by technology, tools, and performance metrics,...
Hong Kong – Hong Kong Airlines has teamed up with China Oriental Performing Arts Group and Elite Fun Entertainment Limited to mark the return of the acclaimed dance drama “Poetic Dance: The Journey of a Legendary Landscape Painting” to Hong Kong with a specially themed flight. The dance drama...
Announced on 26 December 2025, the initiative introduces a space-themed Happy Meal experience featuring co-branded activity kits and toys designed to encourage hands-on creative play for children and families.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)