Singapore – Creative and marketing agency VIRTUE Asia has appointed Will Beale as creative director, following the recent launch of V47 Entertainment, a branded entertainment studio established in partnership with Goldfinch International.
Beale joins the agency from VaynerMedia, where he most recently served as creative director working with major Asia-Pacific brands including Marvel, Pixar, Prudential, Subway and SK-II. He has also worked with global brands such as Coca-Cola, Johnnie Walker, Under Armour, PUMA and Spotify. In addition to his commercial work, Beale is a poet and singer-songwriter who has performed at the Sydney Opera House.
At VIRTUE Asia, Beale will lead the agency’s luxury and hospitality portfolios. He will also collaborate with teams across the business to help brands build a presence within entertainment ecosystems and creator-led platforms.
Huiwen Tow, head of strategy at VIRTUE Asia, said Beale’s appointment would support the agency’s ambition to help brands position themselves at the intersection of entertainment and culture. “His grounding in entertainment, combined with his creative leadership across Asia, makes him uniquely placed to help our clients create work that has cultural weight and longevity,” she said.
Beale has received industry recognition for his work, including awards at Cannes Lions and the London International Awards.
Commenting on his appointment, Beale said, “Culture moves fastest through entertainment, whether that’s music, film, gaming or new creator formats. The future belongs to ideas people choose to spend time with, not skip past, and that’s exactly what VIRTUE Asia is building—an infrastructure designed to push branded creativity into its next chapter.”
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