Tag: Marketing
Singapore — IHH Healthcare has publicised its refreshed brand identity as part of its strategy to unify its global operations and reinforce its position as one of the “world’s most geographically diversified” healthcare providers. The rebrand introduces a clearer visual and strategic alignment across...
Manila, Philippines – Anticipating continued competition in the food service and agribusiness sectors, the Philippine Competition Commission (PCC) has given its approval to the proposed acquisition of a controlling stake in TBG Food Holdings, Inc. (TBG Holdings) by Inoza Business Holdings, Inc. (Inoza)....
New Delhi, India — JBL India, in collaboration with creative agency RepIndia, has launched new “#SoundOfCelebrations” campaign, highlighting the role of music in various regional festivals across India, featuring a central anthem and a corresponding film. View this post on Instagram A post...
Bangkok, Thailand — IHG Hotels & Resorts continues to expand its footprint in Thailand with the signing of voco Bangkok Siam, a 350-room premium hotel set to open in 2029. “Thailand continues to thrive as a top global travel destination, and we’re committed to supporting its growth by expanding...
Kuala Lumpur, Malaysia — YTL Group, in collaboration with Sea Limited, has launched Ryt Bank, a fully digital bank powered by artificial intelligence and developed in Malaysia. The launch positions Ryt Bank as the first AI-native bank created and tailored specifically for the Malaysian market....
Jakarta, Indonesia — Cheil Indonesia has recently appointed Iqbal Zakky Hasbianto as digital account lead, as the agency strengthens its digital leadership to accelerate growth across its integrated marketing offerings. “Cheil Indonesia’s strength lies in its ability to integrate creativity, data, and...
Singapore — Thrifting sweeps the Asia-Pacific region as the latest report from Pinterest recently shows that Gen Z is driving a global shift toward vintage, secondhand, and upcycled finds, reshaping not only fashion but also home and lifestyle aesthetics. Across Asia-Pacific, the appetite for thrifting...
Singapore – Building a lasting career in marketing requires not only mastery of craft but also the courage to embrace reinvention. For Eugene Lee, now vice president and chief marketing officer (CMO) for APAC at CHAGEE, his journey from stewarding one of the world’s most iconic brands to shaping a rising...
Bangkok, Thailand — Thai food brand Roza has teamed up with VML Thailand to launch the Ready Bag, a new emergency relief solution designed to provide practical, nutritious, and culturally-inclusive meals for disaster-hit communities. The initiative reimagines traditional relief bags, which often contain...
Singapore — Samsung Electronics Singapore has launched Galaxy Flexival, a new digital hub designed to showcase how Galaxy devices can enhance everyday life through interactive content, influencer-led reviews, and livestream highlights. The Galaxy Flexival site gives consumers the opportunity to explore...
