Tag: Marketing
Australia – Amperity has unveiled Real-Time Profiles, which allows brands to connect every live customer signal with their full historical profile, making true real-time personalisation a reality. For the first time, brands can recognise a customer in the exact moment they engage, understand the full...
North Carolina, United States – Dole Food Company is levelling up healthy living with a new global partnership with Minecraft to inspire families to eat better, move more, and make wellness playfully rewarding. Launching this October, the multi-phase “Make the World a Healthier Place” campaign marks...
Said event is the last conference of MARKETECH APAC’s What’s NEXT in Marketing series this year, which began in Singapore, then in the Philippines, Hong Kong, and Indonesia.
As advertisers increasingly seek measurable results, Moving Walls said it expects growth to accelerate further through integration with the broader US$700$ connected media ecosystem spanning digital, social, and connected TV.
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
UK – WPP has introduced “WPP Open Pro”, an upgraded edition of its AI-powered marketing platform that allows brands to plan, create, and publish campaigns autonomously. Unveiled by WPP CEO Cindy Rose, the new platform builds on WPP Open—the company’s existing AI system for marketing that helps brands...
The studio, comprising more than 30 team members and developed in under two months, has already contributed to several major initiatives including CelcomDigi’s Merdeka campaign, the iPhone 17 launch, and the rollout of its unified mobile app.
Hong Kong – The Financial Services Development Council (FSDC), Hong Kong’s high-level, cross-sectoral advisory body for the financial services industry, has joined forces with DDB Group Hong Kong to roll out a global campaign that spotlights ‘Money’ as the face of Hong Kong’s financial proposition. The...
Seoul, South Korea – Samsung Electronics has rolled out “Why Samsung,” a global campaign that underscores the company’s four defining values in home appliances: Bespoke AI, SmartThings connectivity, security, and reliability. The campaign, now live across over 50 countries via Samsung.com, YouTube and...
Singapore – Adobe, Standard Chartered Bank Hong Kong, and dentsu Hong Kong clinched the MarTech, Brand, and Agency of the Year titles, respectively, at the Marketing Technology Awards (MTA) 2025, held on October 15 at the Mandarin Oriental Singapore. Now in its second year, the MTA continues to celebrate...
