Tag: Marketing
Bangkok, Thailand – Tim Hortons Thailand has launched a new campaign called “The Boxcation” in collaboration with CJ WORX, aiming to highlight small moments of daily life. The campaign features limited-edition origami-inspired packaging for Timbits, the brand’s bite-sized donuts. The boxes fold into...
Tokyo, Japan – Tottenham Hotspur F.C. has announced a partnership with Japanese travel company H.I.S. Co., Ltd., appointing the firm as its official regional partner for Japan until the end of the 2027–28 football season. Under the agreement, the Premier League club and H.I.S. will collaborate on fan...
Bangkok, Thailand — Global home appliance brand Haier is holding an event at Central World as part of its Global Champion Tour in Bangkok from 28 January to 1 February, showcasing its localised product catalog. The “Champion Your Haier Life” event combines a pop-up exhibition with activations involving...
Singapore – TriOn & Co, a Singapore-based strategic communications consultancy, has joined Global Communication Partners (GCP) as its exclusive Singapore partner, expanding its global strategic reach. GCP is an international network of 18 independent financial and corporate communications consultancies...
Ho Chi Minh, Vietnam— Hakuhodo Inc. has acquired a majority stake in BCM Venture Integrated Co. Ltd., a Vietnamese independent digital marketing agency, making BCM a consolidated subsidiary of the Japanese advertising group. BCM provides digital marketing services, including e-commerce management, data...
Singapore — Beauty, as they say, comes in all shapes and sizes. In all forms and reception. And in all emotions and expressions. This intangible sense, accompanied by inclusivity, has transformed how online consumers view themselves and express themselves, more than meets the eye. Like all industries,...
Bangkok, Thailand – Thai AirAsia Co., Ltd. has appointed Phairat Pornpathananangoon as general manager, effective 31 January 2026. He currently serves as chief financial officer. Pornpathananangoon will succeed Santisuk Klongchaiya, who is retiring. Klongchaiya will remain with the company as an advisor....
Singapore – Databricks has appointed Jeremy Cooper as vice president of marketing for Asia Pacific and Japan (APJ), strengthening its regional leadership as it continues to scale its data analytics and AI business across the region. Based in Australia, Cooper will oversee marketing strategy and execution...
In Southeast Asia, financial compliance is no longer confined to the back office. With agents and “finfluencers” now shaping public perception on social media, banks, insurers and loan providers must balance engagement with ethical oversight—or risk losing consumer trust. Social media has become the...
Singapore – Nestlé has kicked off the first full season of KitKat as the Official Chocolate Partner of Formula 1, marking a major global activation for the brand during the 2026 racing calendar. KitKat will feature across 12 Formula 1 races in Nestlé’s key markets, beginning with the Formula 1 Qatar...
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