Tag: Malaysia
The campaign film features several Malaysian personalities, including Sarimah Ibrahim in the lead role, alongside Fahrin Ahmad, Akhmal Nazri, Lyssa Jean, Wani Kayrie, Sharifah Rose, and Ayda Jebat, who is also a Watsons ambassador.
The film portrays how the lessons and guidance imparted by parents can continue to influence future generations, even as individuals pursue their own paths.
In an interview with MARKETECH APAC, Lee Wen shared that her expanded role is centered on evolving mCanvas into a multi-touchpoint powerhouse that captures consumer attention across the entire digital ecosystem.
The bank said the Hayat proposition represents a shift from viewing financial products as standalone transactions to a broader framework that integrates financial planning throughout a customer’s life stages.
The campaign aims to encourage consumers to celebrate the occasion with friends and family while experiencing elements of Irish culture at participating venues.
The film focuses on individuals whose work shapes familiar elements of the festive season, including the weaving of songket, the crafting of songkok, the lighting of pelita, and the preparation of lemang.
The rollout comes as financial scams continue to rise in the country. According to the Ministry of Home Affairs Malaysia, Malaysians lost RM2.77 billion to financial fraud in 2025.
Banyan is now available to brands, agencies, and marketing teams looking for a unified campaign intelligence platform for transit advertising campaigns.
According to the companies, the film centres on the symbolism of a sampin—a traditional Malay sarong—used to represent the connection between past and present, as well as the continuation of family traditions and memories.
The partnership aims to support Tune Talk’s ongoing digital transformation by improving the usability and performance of its website and mobile app.
