Tag: Malaysia
Kuala Lumpur, Malaysia — MISC Group has launched ‘Weathered Into Instincts,’ a new campaign to mark the Day of the Seafarer, putting the spotlight on the people behind the world’s supply chains. Created with creative agency Chariot, the campaign celebrates the physical resilience and instincts that seafarers...
![[Activation] L'Occitane x Malaysia](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-LOccitane-x-Malaysia.jpg)
Kuala Lumpur, Malaysia – L’Occitane en Provence is celebrating its 50th anniversary in Malaysia with “Maison Surprise,” a nationwide consumer activation designed to bring unexpected moments of discovery to shoppers while reinforcing the brand’s purpose of fostering human connection....
![[Agency Appointment] IHH Healthcare x Mutant](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-IHH-Healthcare-x-Mutant.jpg)
Singapore & Malaysia – Independent communications agency Mutant has been appointed to manage regional communications and brand efforts for IHH Healthcare across Singapore and Malaysia, as the healthcare group strengthens its corporate reputation and brand positioning across Asia. Under the mandate,...
Kuala Lumpur, Malaysia — Warner Bros. has partnered with PHD Malaysia to launch a localised launch for ‘Supergirl 2026,’ bringing the iconic superhero closer to Malaysian audiences through culturally relevant experiences that celebrate authenticity, resilience, and everyday heroism. Beyond traditional...
![[Appointment] VaynerMedia APAC consulting expansion](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-VaynerMedia-APAC-consulting-expansion.jpg)
Singapore & Malaysia – VaynerMedia has expanded its Asia Pacific consulting operations with the appointment of Hajar Yusof and Aga Sitarczuk as Business Directors, strengthening its capabilities to support brands navigating AI-led and social-first marketing transformation. The appointments come as...
Kuala Lumpur, Malaysia — JYY Group has officially launched MyTreasure, its first National Gifting & Wellness Experiential Hub at Kuala Lumpur International Airport Terminal 2 (KLIA Terminal 2), creating a new platform to showcase Malaysian brands, culture and wellness experiences to international...
Kuala Lumpur, Malaysia — Cagamas Berhad, through its sister company Cagamas SRP Berhad, has launched the Cagamas First Home Campaign, a new initiative designed to encourage first-time home ownership while raising awareness of its mortgage guarantee schemes across Malaysia. More than a promotional initiative,...
Kuala Lumpur, Malaysia —Domino’s Pizza Malaysia is the mastermind behind the viral ERA FM on-air ‘mishap’ and various social media stunts to launch its new brand platform, ‘Unbox Your Cravings,’ in one of its biggest integrated marketing campaigns to date. The campaign marks a new chapter for the 29-year-old...
Malaysia – Malaysia’s marketing landscape is at an inflection point. With AI accelerating the pace of campaign planning and execution, consumers raising the bar on brand relevance and transparency, and a digitally connected, culturally diverse population demanding experiences that feel both personalised...
Kuala Lumpur, Malaysia — U Mobile has launched its newest integrated FIFA World Cup 2026 campaign, designed to bring Malaysians closer to football’s biggest tournament through streaming, exclusive fan experiences and a brand film celebrating the nation’s shared passion for the sport. As the Official...
![[Innovation] Digital payment LRT 2](https://marketech-apac.com/wp-content/uploads/2026/07/Innovation-Digital-payment-LRT-2.webp)