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Tag: Malaysia

Malaysian consumers preparing for potential price increases as global conflict raises fuel worries
Malaysian consumers preparing for potential price increases as global conflict raises fuel worries
Posted on April 1, 2026
by Teddy Cambosa
More than half of those surveyed (56.8%) believe fuel prices in Malaysia are likely to rise if the war continues.
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KFC Malaysia marks Raya with new Riuh Rempah menu and community open houses
KFC Malaysia marks Raya with new Riuh Rempah menu and community open houses
Posted on March 26, 2026
by Teddy Cambosa
The campaign also highlights KFC Malaysia’s ongoing community initiatives such as Kongsi Kasih, Kongsi Rezeki and Add Hope, which focus on supporting underprivileged families.
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SAFI launch scholarship-backed Raya campaign empowering young women
SAFI launches scholarship-backed Raya campaign empowering young women
Posted on March 25, 2026
by Teddy Cambosa
The campaign builds on last year’s success and is designed to celebrate inner strength and encourage young women to pursue their ambitions.
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Raya Original Feature
Beyond the festivities: How Malaysian brands are redefining Raya 2026
Posted on March 25, 2026
by Sharona Nicole Semilla
If you’ve ever been caught in the pre-Raya frenzy—roads jammed with balik kampung traffic, the scent of lemang wafting from every street stall, pelita lights flickering along kampungs—you will know that Raya is a season that pulses with tradition, nostalgia, and a fair dose of chaos. But this year, Malaysian...
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OldTown White Coffee expands Hot & Cold range across Asia in new integrated campaign
OldTown White Coffee expands Hot & Cold range across Asia in new integrated campaign
Posted on March 24, 2026
by Teddy Cambosa
According to the company, the initiative is part of its broader effort to evolve alongside changing consumer preferences while maintaining its heritage as a pioneer of white coffee.
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TNB’s Raya film explores belonging and togetherness in modern Malaysia
TNB’s Raya film explores belonging and togetherness in modern Malaysia
Posted on March 24, 2026
by Teddy Cambosa
Tenaga Nasional Berhad (TNB) has launched a new Hari Raya Aidilfitri campaign film titled “Raya Pertama,” focusing on themes of togetherness and the importance of strengthening community bonds in modern Malaysian society.
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Malaysia’s major sports hub to get digital advertising upgrade through iMedia–PSM deal
Malaysia’s major sports hub to get digital LED advertising upgrade through iMedia–PSM deal
Posted on March 23, 2026
by Teddy Cambosa
The project is expected to provide brands with increased visibility and access to high-traffic audiences frequenting the venues.
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1
CHAGEE steeps Malaysia launch in hojicha, betting on shift to lower-caffeine teas
Posted on March 23, 2026
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia – CHAGEE is brewing a case for roasted tea in Malaysia, as consumer tastes begin to tilt away from sugar-heavy staples. The Singapore-based chain has launched its Hojicha Genmai Milk Tea nationwide, positioning it as a seasonal lead product and a signal of where it sees demand...
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From store to signal: How 7-Eleven turns into the time of iftar in Ramadan campaign across Malaysia
From store to signal: How 7-Eleven turns into the time of iftar in Ramadan campaign across Malaysia
Posted on March 20, 2026
by Teddy Cambosa
Done alongside TBWA\Kuala Lumpur, the 7-Eleven logo was updated daily across social and digital out-of-home, localised by state to indicate the time of iftar. 
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Sunquick highlights family traditions in Malaysia with new festive campaign via Havas Malaysia
Sunquick highlights family traditions in Malaysia with new festive campaign via Havas Malaysia
Posted on March 20, 2026
by Teddy Cambosa
The creative also showcases the versatility of Sunquick, presenting it not only as a beverage but also as an ingredient used in festive desserts. This approach aims to reinforce its role in shared dining experiences during the season.
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