Tag: Malaysia
Unveiled recently at Kuala Lumpur International Airport, the campaign highlights the airline’s service philosophy through the perspective of Pilot Parker, the airline’s mascot.
Kuala Lumpur, Malaysia – Sun Life Malaysia has partnered with The Shout Group to roll out the second edition of Baju Raya Lama Baharu, a grassroots initiative that refreshes second-hand clothing into festive attire for underserved communities ahead of Hari Raya. The campaign, officially titled Baju Raya...
Speaking to MARKETECH APAC exclusively about the campaign, Sai Tzy Horng, director of Julie’s Biscuits, highlighted the continued theme of its Raya campaigns on taking the time to pause and reflect.
Kuala Lumpur, Malaysia – Lotus’s Stores Malaysia, a subsidiary of CP AXTRA, has signed an agreement to acquire 100% of the issued and paid-up share capital of The Food Purveyor for MYR 1.66b (approximately THB 13.48b, or USD 425.8m). The Food Purveyor operates 50 supermarket outlets in Malaysia under...
The space is designed as an immersive retail environment featuring what the company says is its most comprehensive intellectual property (IP) product offering in the country.
Under the agreement, GO Communications will oversee integrated public relations, communications and storytelling initiatives across Fresh Events Asia’s full portfolio of flagship events.
According to the companies, this year’s campaign builds on the momentum of the previous edition by focusing on longer-term infrastructure support.
Singapore – foodpanda has launched ‘Make Life Delicious,’ a new regional brand campaign aimed at repositioning the delivery platform as an everyday lifestyle partner across Asia Pacific. Unveiled on 25 February in Singapore, the campaign highlights the company’s focus on convenience, variety, and value,...
The campaign, titled “Kebaikan Digemari Rakyat Malaysia (Goodness That Malaysians Love),” positions Lactel’s yogurt and yogurt drinks as part of festive tables and everyday moments during the back-to-back celebrations.
“The Blessing” follows last year’s film, “The Wish,” bringing back the same characters and cast but shifting focus to sibling relationships and the emotional responsibilities of caring for an aging, unwell parent.
