Tag: Loyalty Program

Singapore – Loyalty solution provider Ascenda launches Nexus, its rapid launch option feature specially designed for its bank customer engagement solutions, enabled by an innovative zero-integration approach.

Through the platform, Ascenda’s loyalty capabilities can now be deployed in a fraction of the typical setup time and eliminate all technical integration, enabling the rollout of compelling new rewards propositions without resource or time constraints. Setup lead time, complexity, and cost are all reduced by a factor of ten relative to current industry norms.

Furthermore, Nexus supports Ascenda’s entire line-up of points-based and cash-back propositions, including the merchant offers aggregation platform, OffersHub. The full suite of Ascenda redemption capabilities ranging from real-time, everyday satisfiers to premium, aspirational rewards is also available under the new turnkey option.

“Nexus transforms how financial institutions launch rewards propositions, requiring minimal up-front investment and lead-time. Its simple and rapid deployment model unlocks vast scalability for Ascenda’s suite of customer engagement solutions,” said Mark Mullinix, head of strategy and partnerships at Ascenda.

Nexus expands the breadth of banks served by Ascenda beyond its current clients in over 30 markets, providing a customer engagement solution for thousands of established banks and neobanks globally who are looking for rapid deployment with minimal complexity and cost.

Manila, Philippines – E-commerce platform Shopee has officially launched its new Shopee Loyalty Program, aimed at delivering a more rewarding shopping experience for users.

Through the Shopee Loyalty Program, users can enjoy a range of exclusive perks, vouchers, and deals every month when they shop more with Shopee. 

The membership is free and consists of four tiers namely Classic (less than 10 orders in a month), Silver (minimum of 10 orders in a month), Gold (minimum of 25 orders in a month), and Platinum (minimum of 55 orders in a month). Shoppers can unlock higher tiers and enjoy bigger rewards by completing a certain number of orders within a month.

Shopee-Loyalty-Rewards-Program-Tiers

Martin Yu, director at Shopee Philippines, said the program will give users more ways to save and have fun with the platform and aims to help users unlock more value with Shopee. 

“We are excited to bring more joy and reward Shopee users better with Shopee Loyalty. Shopee has seen online shopping grow in importance for Filipinos in the past year, as more people turn to Shopee for their needs, from groceries to entertainment,’’ said Yu. 

Shopee has been ramping up lately its programs and initiatives, including training programs for Filipino e-commerce talents, and programs targeted at helping brands achieve greater brand reach.

Singapore – Global rewards management platform Giift has announced the launch of Giift Engage, a marketing tool that helps drive customer experience through reward-based offers.

Giift Engage allows companies to promote themselves to customers through points-based promotions like enabling mile points or an egift card program in the form of personalized digital customer experiences, games, and more across multiple communication channels. 

With more than 50,000 program affiliates collectively built into the platform with industries spanning from banking to hospitality, Giift Engage can be used by companies for a wide range of client activities across acquisition, lead generation, portfolio usage, digital adoption, among others. Moreover, Giift Engage will be used internally as well, for instance, to incentivize staff for activities and outcomes, productivity, project completion, collaboration.

“Loyalty is a consequence of sustained and relevant engagement between a brand and its customers. Most of the time, programs fail due to their inability to engage meaningfully with their customer base. Giift Engage seeks to address that without brands having to go through a stressful implementation exercise and in a more cost-efficient manner,” said Pascal Xatart, co-founder and director for Giift.

Giift operates within the APAC region, with offices in Singapore and Jakarta.

Singapore – Ascenda, a loyalty solutions company, has launched OffersHub, a meta-aggregation and personalization engine that allows merchants to personalize their offers and loyalty programs for their customers.

Primarily targeted to banks and other digital payment platforms, the recent product launch aims to allow these merchants create customer connections through their reward values.

“Our proposition delivers a rich pool of personalized offers with sustainable funding mechanisms – all delivered in a turnkey solution. The unique meta-aggregation engine at the heart of OffersHub enables our enterprise clients to tap into deal content across multiple sources, so they can provide the most compelling proposition to their customers and capture the greatest return of investment (ROI) on their marketing investments,” Mark Mullinix, head of strategy & partnerships at Ascenda stated.

Included within Ascenda’s offering are streamlines for various gateways of reward programs such as card-linked offers, coupons, e-commerce affiliate rewards, and discounted gift card purchases. A hyper localized approach is also offered to predict relevance factors such as demographics and geo-location.

Australia – Rewards platform Cashrewards has appointed Steve Cuda, former general manager for digital, media, and data of Woolworths Supermarkets’ eCommerce and customer loyalty division WooliesX, as its newest Chief Product and Marketing Officer.

The company said that Cuda joins Cashrewards at a time when it is experiencing a significant increase in both membership and engagement as more customers turn to online options to save money.

The platform mainly offers cashback for every customers’ purchase on a broad range of products from tech, health and beauty, alcohol, and sports as well as items on different marketplaces such as Target and eBay.

Cuda started in the Bella Vista-headquartered parent company Woolworths in 2015. Two years after, he was moved to WooliesX where he spearheaded Woolworths’ digital media capabilities, where he introduced data-driven personalization.

Cuda was responsible for Woolworths’ marketing technology capabilities that underpin the company’s personalized omnichannel customer experiences as well as launching numerous products such as the In-Store Rewards Hub, the Everyday Rewards App, and the successful integration of Woolworths’ loyalty card into Apple Wallet.

Cuda also presided over the growth of the company’s loyalty program Everyday Rewards, making it one of the country’s largest, with more than 12 million members.

Prior to joining Woolworths, Cuda was head of membership and marketing at insurance company NRMA.

Cashrewards’ CEO Bernard Wilson said the company’s ability to attract an executive of Cuda’s caliber was a testament to Cashrewards’ progress to date.

“Steve’s proven track record across loyalty, digital marketing and retail is first-class. He has played an instrumental role in establishing a world-class digital and data division at Woolworths to drive extraordinary customer and supplier outcomes along with business growth across both physical and digital banners. Steve has a truly unique mix of marketing acumen, product leadership, and people management skills. He is, without doubt, the perfect person to lead our product and marketing team, and will have an enormous contribution to our business,” said Wilson.

Meanwhile, as he joins the company, Cuda thinks that Cashrewards’ consumer proposition is both compelling and simple, in that it gives people a very easy way to save money with no strings attached.

“From a retailer’s perspective, Cashrewards brings additional sales and customers who are highly engaged because of their experience with Cashrewards. I know the value of a business that can support a genuine three-way win for consumers, brands, and the business itself. Cashrewards is such an opportunity, and I am delighted to join the growing team to continue the positive momentum,” he said.