Tag: Lazada

Manila, Philippines – The Philippine arm of e-commerce platform Lazada has announced that Philippine pop group SB19 is the brand’s newest brand ambassador in the country.

The all-boys group, composed of five members Sejun, Stell, Josh, Justin, and Ken, will join existing Lazada brand ambassadors actress Kathryn Bernardo, and social media star Jeremy Sancebuche, also known as ‘Mimiyuuuh’.

The group SB19 is known for their tracks “Alab”, “Go Up” and “Hanggang Sa Huli”.

“We are very honored and happy to now be part of the Lazada family. We are truly grateful for the opportunity to represent the brand we truly admire,” SB19 stated in Lazada Philippines’ press statement.

The new brand ambassadors will premiere on Lazada Philippines’ ongoing campaign #NasaLazadaYan, where they will join fellow brand ambassador Mimiyuuuh on January 20 for the launch of Lazada Philippines’ music video of the campaign.

“With their vibrant, encouraging, and unique individual personalities, SB19 definitely lends their energetic and fresh youth to our already dynamic roster of Lazada Ambassadors in the Philippines. We hope that our customers would also be inspired by the band’s enthusiasm and passion,” said Neil Trinidad, Lazada Philippines’ chief marketing officer. 

The newest marketing campaign encourages online shoppers of the platform to shop conveniently for the best products, price points, brands, and sellers through Lazada’s smart ranking where suggested products are ranked based on the preference and experiences of millions of shoppers, as well as Lazada’s unique personalization technology where relevant products are recommended based on the shopper’s search behavior.

“With shopping behaviors of Filipinos dramatically shifting online since the onset of the pandemic, Lazada remains committed to providing the best service and shopping experience to our customers. With Nasa Lazada Yan, we want to provide Filipinos the ease of finding what they need to tackle their to-do lists all with the help of the Lazada app,” Trinidad added.

Manila, Philippines – In the Philippines, no one has yet braved to give top e-commerce platforms Shopee and Lazada a run for their money, but that just might soon change. 

Raffy Tulfo, one of the country’s most popular broadcast journalists and public affairs personalities, has launched his own e-commerce platform. 

Officially unveiled in December through a digital press launch, Tulfo’s platform ‘Idol Shopping Network’, shortened as ISN, aims to create a marketplace where the safety of both buyers and sellers are of utmost priority.

According to a report by Manila Bulletin, ISN is actually owned by Tulfo’s kids, where Tulfo and his wife are just acting as ‘support system’ to the business.

Idol Shopping Network’s logo. Screengrab from YugaTech.

Despite only standing in as a ‘supporter’, it seems the new e-commerce platform is set to embody Tulfo’s branding of ‘safe’ and ‘lawful’ transactions. 

Tulfo is mostly known as a hard-hitting, no-holds-barred commentator and champion of the poor who has several public service programs under his belt – long-running radio program WANTED SA RADYO (Wanted in radio) and noontime newscast IDOL IN ACTION – both of which have Tulfo acting as a mediator for any grievances and complaints of injustice from the public. 

Tulfo during one of the live broadcasts of his radio program on his YouTube channel.

According to Manila Bulletin, the broadcaster shared that while he himself hasn’t experienced any inconveniences or fraud with shopping platforms, he has received many e-commerce-related complaints on his radio show and television program.

“For example, customers would order peanuts but they would receive popcorn. Problems like that,” said Tulfo. 

In November, the Philippines’ Department of Trade and Industry (DTI) revealed that a total of 14,869 complaints have been made against online shops in 2020, where ninety percent involve the more familiar platforms Shopee and Lazada. 

With ISN putting a premium on safe transactions, Tulfo said the platform would run a one-of-a-kind system that would ensure products are safe from the seller down to the rider and buyer. 

A report by Philstar shared the said process. In an exclusive interview, Tulfo revealed that ISN will be both lenient and strict to sellers – the e-commerce platform welcomes sellers with zero capital, where sellers only need to put out their goods, provided the merchandise passes quality control standards by ISN. 

Tulfo said merchants will be well-screened, where the selection process will be “long and strict,” where rather just simple photos, products must be seen live by ISN.  

To further ensure the process is a hundred percent safe, a little effort will also be required by customers. Tulfo shared that customers must sign a contract agreeing to be videoed and photographed while opening the package from the courier. They will also be asked to sign a document stating the product is the right one and is sent in good condition, and if otherwise, the customer need not pay for the order.

Tulfo shared that his long-term plan for ISN is to subsidize a school out of its profits, where earnings will go to such basic expenses as employee pay, maintenance, and others.

Upholding the character of fairness he is most known for, Tulfo promises that he will welcome buyer complaints on his own ISN’s products. 

Manila, Philippines – Philippine telco Globe’s SME service myBusiness will be running a “Gift Local” e-Bazaar on Lazada, creating an opportunity for select SME merchants to do live-selling.  

The e-bazaar will take place from November 27 to 29, and aside from Lazada, shoppers can catch the live-selling on Globe myBusiness’ Facebook page every 6 PM during the duration of the e-bazaar opening.

The virtual event is in line with the telco’s ongoing Gift Local campaign, Globe myBusiness’ campaign to promote SMEs in the spirit of Christmas shopping.

“The Gift Local campaign is all about supporting our local entrepreneurs by encouraging Christmas shoppers to buy local products. But this bazaar is unlike any other, because it incorporates the newly launched Globe myBusiness’ Unli Internet Plans, which brings the bazaar experience online for unli enjoyment,” said Alyssa Gil, Globe myBusiness’ segment marketing manager.

Aside from the ongoing e-bazaar campaign, Globe myBusiness is pledging support to the Ayala Foundation’s Brigada ng Ayala by donating 100% of the merchants’ joining fee to the foundation to provide help to disaster-affected areas as well as provide connectivity to public school teachers and students.

Manila, Philippines – With increased online spending during the pandemic also comes a surge of online purchase complaints, and this has been evident in Southeast Asia market The Philippines, with the country’s Department of Trade and Industry (DTI) revealing that a total of 14,869 complaints have been made against online shops this year, according to a report by Philippine News Agency.

The complaints were made from the period of January to October this year, where according to DTI Undersecretary for Consumer Protection Group Ruth Castelo, nature of the complaints spanned violations of the Price Act, the quality of products, and deceptive, unfair, or unconscionable sales acts or practices.

Being the top e-commerce sites in the country, Shopee and Lazada were reported to account for the majority of complaints with a combined 6,907 number of flags.

Compared to the full year of 2019, complaints against Lazada grew three-fold from 1,014 to 3,475 complaints for the first 10 months of 2020. Meanwhile, those against Shopee increased over five times, from 607 complaints from the end of 2019, to a total of 3,432 complaints this year.

“Ninety percent of the total online complaints from October 2020 are against two of the more familiar platforms,” said Castelo.

She added the remaining complaints last month involved transactions on Facebook and other online platforms.

In early October, news about a scammed student astounded Filipinos, where a 20-year-old received rocks instead of his ordered laptop.

Singapore – Southeast Asia fans of global sports apparel brand Nike has now more ways to avail of its products with its new flagship store in eCommerce platform Lazada.  

With the new store in LazMall, Lazada’s in-app ‘mall,’ Nike is able to directly retail to consumers across five countries – Indonesia, Malaysia, the Philippines, Singapore, and Thailand.

According to Ken Yamada, GM of Nike direct digital commerce in Southeast Asia and India, the flagship store will be complimenting Nike.com and its existing strategic partnerships to enrich its offerings and choices for consumers within the Nike digital ecosystem.

“This venture enables us to consistently offer product accessibility, enjoyable shopping experiences, and a wide variety of innovation and design to our regional consumers in line with our digital growth,” said Yamada.

The initial phase will give consumers access to a wide variety of Nike products online – from footwear to apparel and equipment for men, women, and kids. The assortment will continue to evolve to cater to the unique tastes and needs of consumers in each market.

“Lazada is proud to serve as Nike’s online retail partner for Southeast Asia. Consumers across Southeast Asia will be delighted to have first-hand access to a wide assortment of Nike’s world-renowned designs, especially in the upcoming 11.11 shopping festival,” said Jessica Liu, co-president and regional head of commercial at Lazada Group.

The new collaboration between Nike and Lazada has kicked off in the Philippines, Indonesia, Malaysia, and Singapore, and will be made available in Thailand soon.

Manila, Philippines – Philippine makeup brand Sunnies Face has now made available its products to Malaysians and Singaporeans through its flagship store on Lazmall, Lazada’s in-app digital mall. 

The brand revealed its digital expansion in both countries through its official Instagram account. On a post Saturday, it shared a screenshot of an article from Harper’s Bazaar announcing the launch of its Lazmall store in Singapore, and only a few days after, another post sharing the news on its store on Lazada Malaysia. 

It posted an animated GIF of its products alongside candies and sweets, with the text “Apa Khabar Malaysia?” or “How are you, Malaysia?” The caption read, “a sweet treat for our friends in Malaysia @sunniesface is now available on lazada Malaysia!” 

https://www.instagram.com/p/CGd5v91lWt6/?utm_source=ig_web_copy_link

Sunnies Face’s main branding strategy is designating in each of its products a unique name. It offers matte lipsticks, which are called “Fluffmattes,” while their other products such as blush-ons, brow makeup, and skin highlighter are called Airblush, Lifebrow, and Glow Boss.

Since its launch in 2018, the brand has been extending its availability outside the Philippines, first launching in China in late 2019 via eCommerce sites TMALL Global and RED. 

Singapore – Southeast Asia eCommerce platform Lazada has partnered with one of South Korea’s most popular leading men Lee Min Ho to become the regional face of the brand, ahead of its 11.11 sale.

Prior to the partnership, Lazada’s ambassadorship has been focused on local personalities from key markets. Lee will be the first-ever to represent the whole of Southeast Asia.

Lazada’s Group Chief Marketing Officer Mary Zhou said that the annual 11.11 shopping festival is its most anticipated and biggest one-day sale of the year, and they want to be able to capture the imaginations of their shoppers with a regional ambassador who can positively inspire SEA consumers.

https://www.instagram.com/p/CGWYElsFFeN/

On choosing Lee, Zhou said, “Lee Min Ho’s exuberant, optimistic, and encouraging personality resonates with Lazada shoppers. [He is] reminiscent of Lazada’s spirit and tagline Go Where Your Heart Beats and [the] signature finger-heart gesture.”

Lee gained a massive fan base when he starred in the television series Boys Over Flowers in 2009. Since then, his popularity grew all over Asia, and is now the most followed Korean actor on Facebook, Instagram, Twitter, and Weibo. He most recently appeared in the Netflix-produced The King: Eternal Monarch.

Lee commented, “I’m excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador. Lazada is known across the region for its innovative and customer-focused approach to online shopping, and working with the Lazada team has been a really fun and creative experience so far. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform.”

As part of the campaign lineup, Lee will be starring in a TV commercial which will showcase his online shopping routine. Another commercial will also see him joining the brand’s local ambassadors from the Philippines, Malaysia, Thailand, Indonesia, and Vietnam.

Zhou shared that virtually bringing together both Lee Min Ho and the local brand ambassadors is Lazada’s way of connecting the community despite being geographically separated.

“As 2020 comes to a close, Lazada wants to foster a deeper understanding of the power of the commonalities that exist within our diverse community across Southeast Asia, and how we can unite to harness this strength to support each other through challenging times,” she said.

Singapore – Ahead of its 9.9 shopping festival and in conjunction with LazMall’s second anniversary celebration, Lazada has unveiled a refreshed look for its brand and has introduced as well four new features to its platform. 

LazMall’s signature hues of red and black have been accentuated for the revamped look. In addition to fresh visuals, the company said that it will be offering brands increased visibility and traffic as well as improved quality of consumer leads. 

LazMall is the in-app virtual mall of eCommerce platform Lazada which was launched in 2018.  

Today, the company adds four new features: Beat the Price, Brands for You, a brand directory, and a new follow button. 

With Beat the Price, deal-seekers can discover market-beating prices on a daily assortment of top-selling products. Brands for You, on the other hand, is the platform’s customization of recommended brands based off user interest and recent interactions with the LazMall channel.

Meanwhile, Lazmall will now offer a comprehensive directory of all brands. The channel also now comes with a ‘follow’ button, where users can follow their favorite brands and sellers to get access to the latest updates on deals and offers.

“LazMall plays a key role in Lazada’s overall business strategy as local and international brands look to advance their presence and growth through an omnichannel approach in Southeast Asia. By strengthening the consumer online commerce journey, we provide brands with more avenues to diversify and increase their consumer touchpoints,” said Jessica Liu, co-president, and regional head of commercial at Lazada Group.