Tag: Lazada

Singapore – Enterprise Singapore (ESG), the statutory board under the Ministry of Trade and Industry in Singapore, has partnered anew with e-commerce platform Lazada to reintroduce its ‘E-commerce Booster Package’, an initiative that encourages local SMEs and brands to shift to digital.

The ‘E-commerce Booster Package’, which was initially rolled out last year, has been relaunched by ESG on 16 May, with the aim to help retail businesses affected by the pandemic to diversify their revenue channels and defray business costs of going online.

Through the new partnership, Lazada will be putting together three specially curated packages, which are basic, standard, and premium, offering different value propositions to cater to different merchant appetites. The packages will help boost businesses across areas of content creation and store decoration, onboarding and incubation, as well as an advance training class, and marketing credits, among others. Each package is designed to eliminate barriers to selling online. 

Availing the package, retailers can enjoy an 80% subsidy off qualifying costs, up to S$8,000. In addition to the assistance on content and creative marketing efforts of brands, the onboarding packages will also come with marketing and shipping credits, and a dedicated account manager. 

Furthermore, under the ‘Premium’ package, valued at S$28,890, qualifying retailers only need to pay S$2,000 after the subsidies, which amounts to 93% in savings.

The deadline for interested parties to apply for the ‘E-commerce Booster Package’ via Lazada is 16 November 2021.

Enterprise Singapore’s Assistant Chief Executive Officer Dilys Boey commented that they are heartened by the support shown by industry players like Lazada who have continued to work with ESG to help retailers accelerate their move to acquire more customers online. 

“With the support of our E-Commerce Booster Package, we hope to lower the barriers for retailers to build new digital capabilities, like digital marketing or product positioning, which will not only help sustain operations in the immediate term but also strengthen their competitiveness beyond the pandemic,” said Boey.

Meanwhile, James Chang, the CEO of Lazada Singapore, said that it is part of Lazada’s mission to empower retailers and transform them for the future – as e-commerce increasingly becomes part and parcel of the way to shop, it will be an avenue that retailers cannot ignore. 

“If retailers fail, e-commerce also fails. We want to extend our hand and do our part to see merchants through this period where the pandemic is ravaging many industries, especially retail,” said Chang.

In May this year, Lazada has also announced its partnership with Great Singapore Sale (GSS), offering benefits including three months 0% commission for new LazMall sellers, as well as a free live streaming slot on the platform, exclusively for members of the Singapore Retailers Association (SRA) who take part in GSS.

Kuala Lumpur, Malaysia – As Malaysians celebrate the end of the holy month of Ramadan last 13 May, brands of various industries have launched each of their unique campaigns to come in solidarity with Muslims in Malaysia, and commemorate Hari Raya.

YouTube in Malaysia has just launched the year’s top 10 Ramadan-Raya ads that have touched the hearts of many viewers, where the list was based on factors such as organic and paid views, watch time, and audience retention.

1. Tenaga Nasional Berhad: TNB Raya 2021: Hikmah Raya Aida

For this year’s Raya, Malaysia’s electric utility giant Tenaga Nasional Berhad (TNB) released a quirky short film, featuring the brand’s well-loved character, Aida, who came to realize that ‘family time’ is the most important treasure in life.

2. Etiqa: Etiqa 2021 Raya – Balik Tanjung Mana?

Through a married couple-themed ad, insurance and takaful business firm Etiqa in the country reminded its viewers of the value of ‘togetherness’ this Raya.

3. Watsons Malaysia: Watsons Raya 2021 #RayaUnikRayaIkonik

In a musical short film, health and beauty retailer Watsons in Malaysia introduced the unique family of Ayda Jebat and Nabil, embracing each other’s differences to have an iconic, unforgettable Aidilfitri.

4. MR DIY: Iklan Raya MR.DIY 2021: Kerana Azman

Household products retailer MR DIY inspired viewers with a heart-warming campaign that highlights ‘self-worth’.

5. Lazada Malaysia: Lazada Ada Sentuhan Raya 5.5

In line with e-commerce platform Lazada’s 5.5 Sale, the app released some amazing deals and ‘lowest price guaranteed’ promise for its customers.

6. Petronas: PETRONAS RAYA 2021: Syukur Raya

Narrated by a singing dove, the short animated film by the country’s oil and gas company Petronas Malaysia presented a fun and cheeky story of compassion.

7. RHB Group: RHB Group Raya 2021: Sempurna

Malaysian financial service company RHB Group showed its support to the deaf community through a Raya ad that tells the true story of a girl, who shares videos of herself performing sign language song covers, despite suffering from a hearing disability.

8. Saji Malaysia: Iklan Raya SAJI 2021: Mangkuk Tingkat Mak Teh

Cooking oil brand Saji celebrated Ramadan through a heart-rending campaign, highlighting a wife’s longingness for her husband.

9. Julie’s Biscuits: Ini Iklan Raya, tau?!

Through a comic yet meaningful campaign, biscuit brand Julie’s Biscuits made use of typical Raya ad scenarios to encourage its consumers to show more appreciation towards women.

10. Shopee Malaysia: 2021 5.5 Raya TVC

In a 15-second sing and dance video, Shopee in Malaysia introduced its Ramadan and 5.5 Sale which offered shoppers free shipping with no minimum spend.

Singapore – Singapore Retailers Association (SRA), the non-profit non-governmental key representative body for the retail industry in Singapore, has announced the appointment of e-commerce platform Lazada as the first-ever official e-commerce partner for the Great Singapore Sale (GSS) 2021, an annual shopping event in the country.

GSS is a shopping fair that started 27 years ago and is annually organized by the SRA, with the aim to promote the tourism industry in the country. 

The previously held edition of GSS was in September 2020. It was also online due to the pandemic and it took place as a hybrid event as part of the SingapoRediscovers – a campaign by Singapore Tourism Board that supports local businesses and encourages people to explore the country. 

One year on, and with Singapore back to ‘phase two’ of reopening, SRA believes that the decision to partner with Lazada will greatly help the retail industry. With the platform’s expertise in equipping brands and sellers to move online, they can achieve successful sales.

Through the partnership, SRA members will benefit from Lazada platform’s technology infrastructure, payments gateway, and logistics solutions with its third-party logistics partners, which will eliminate costly barriers retailers face when selling online. They will also enjoy a 0% commission, with new LazMall sellers enjoying this promotion for the first three months on the platform from the first day they sell on their LazMall store.

James Chang, chief executive officer at Lazada Singapore, said, “The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales. In these challenging and transformative times, we’re doing our part to rally the retail industry and equip them with the tools they need to have a successful Great Singapore Sale in 2021.”

Furthermore, SRA members on LazMall during the fair can also take advantage of the suite of marketing solutions available to increase visibility while appealing to shoppers. They will each have a dedicated account manager to navigate the plethora of options including LazLive, Lazada’s in-app live streaming service, and flash sales, as well as the Lazada store. 

Meanwhile, shoppers are allowed to make purchases at a seller’s Lazada store and pick them up at their physical outlet. This not only provides an additional delivery option to suit customers’ needs but also paves the way for sellers to enjoy a successful hybrid operating model with both online and offline outlets.

Singapore Retailers Association’s president R Dhinakaran shared that the pandemic has had a profound impact on consumer shopping habits and accelerated retailers’ urgency to expand their digital presence quickly so as to stay engaged with their consumers and develop alternative sales channels. 

“Our partnership with Lazada this GSS is timely, in the light of tighter SMM guidelines limiting shopper traffic to stores and malls, and a changing retail landscape,” said Dhinakaran.

This year’s GSS will kick off with Lazada’s 6.6 sale campaign until 7 July, which is also Lazada’s much-anticipated annual 7.7 sales.

Manila, Philippines – Procter & Gamble (P&G) has partnered with Southeast Asia’s e-commerce platform Lazada to launch a new campaign for women titled ‘#RealDeal’, with the aim to raise awareness around Imposter Syndrome – a psychological phenomenon in which a person feels inadequate and incompetent despite her evident success and capabilities.

According to a study by the US National Library of Medicine, about 82% of the general population experience imposter syndrome in different periods of their lives, while the statistics from the 2019 Imposter Syndrome Study, also shared that 1 out of 2 women experiences Imposter Syndrome on a daily or regular basis, attesting to the fact that women often doubt their own abilities through feelings of fraud and belittlement of their own experiences and expertise.

The ‘#RealDeal’ campaign aims to shed light on this psychological experience through a short film, telling the real-life story of Singaporean entrepreneur, Yeo Wan Qing, who overcame Imposter syndrome by being open to those around her about the struggles she was facing.

The campaign will run on Lazada in May and June across five Southeast Asian markets including the Philippines, Thailand, and Singapore, as well as Indonesia, and Vietnam, with a wide range of exclusive offers on P&G products such as Olay, Pantene, and Oral-B.

“Imposter Syndrome should be taken seriously. Women who experience Imposter Syndrome need to come to the realization that people value their expertise, and they can focus on growing through the process. Additionally, they can speak to someone they trust to help them realize that their fears are unfounded,” said Dr. Lim Boon Leng, the psychiatrist from Dr. BL Lim Centre for Psychological Wellness.

Meanwhile, Alexandra Vogler, the senior director of e-commerce at P&G Asia Pacific, Middle East, and Africa, shared, “P&G is deeply committed to equality and inclusion. Through this campaign, we want to bring to light the inner struggles that go unnoticed among women experiencing Imposter Syndrome. Through this short film, we hope to inspire people to start conversations about Imposter Syndrome, and support one another in overcoming it.”

Singapore – With most Singaporeans turning to online services to suit their lifestyle, ComfortDelGro has partnered up with leading e-commerce Lazada to house its taxi services in an additional platform. The tie-up is a first-of-its-kind in the country and will offer its shoppers taxi bookings within the app.

The partnership aims to provide an integrative app experience to shoppers, allowing them to conveniently book cabs while browsing and shopping. Lazada believes that the new offering in the app will bolster its reputation as a one-stop destination for customers’ daily needs. With ComfortDelGro Taxi, meanwhile, it expects to expand its reach by tapping into Lazada’s wide customer base, particularly the younger demographic of shoppers.

As part of the partnership, there will be a six-month-long promotion that gives Lazada shoppers 4% off all ComfortDelGro taxi booking trips. Customers can also enjoy greater savings by purchasing and redeeming rides booked through Lazada using promotional codes from the ComfortDelGro LazMall store.

According to James Chang, the CEO of Lazada Singapore, they are excited to be the first and only e-commerce platform in Singapore to offer customers taxi-booking services within a shopping app, and through ComfortDelGro Taxi, a familiar and trusted homegrown taxi operator no less.

“This will enrich the shoppertainment experience for customers who are already browsing, playing games, and watching live streams on the app, and with the added convenience of booking taxis, customers can utilize one app to shop, play and travel. We look forward to a successful partnership with ComfortDelGro Taxi, to explore more value-adding services that our shoppers appreciate,” said Chang.

Meanwhile, Ang Wei Neng, the CEO of ComfortDelGro Taxi, commented, “It has always been our aim to have our taxi booking services within reach of shoppers. What better way to do it than to have our booking services readily accessible through the Lazada app, one of the most popular platforms today. We hope that shoppers will find the experience – from shopping to traveling – a seamless one.”

Lazada shoppers can start booking taxis by clicking the ‘ComfortDelGro’ tab on the e-commerce app.

Just very recently, ComfortDelGro has also launched its first-ever ‘one-stop’ lifestyle and mobility app called ‘Zig’, which enables its users to book taxis, plan journeys, and find deals, as well as make dining reservations, among others.

Singapore – As e-commerce platform Lazada nears its ninth birthday celebration, it has announced a star-studded Lazada ‘Super Party’ concert this year, boasting a performance guest list which includes global singer-songwriter Katy Perry and K-pop boy group NCT Dream.

The Lazada Super Party is set for simulcast on 26 March across six countries in Southeast Asia to kick off Lazada’s ‘Surprise Birthday Sale’ on 27 March. Consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam can tune in to the Lazada Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks and social media platforms. 

Centered around the theme ‘Everyday Heroes’ , Lazada said this year’s concert not only pays tribute to frontline essential workers that have been working tirelessly throughout the COVID-19 pandemic, but also shines the spotlight on individuals in the community who have in their own ways touched the lives of people around them.

According to Chun Li, chief executive officer at Lazada, the e-commerce’s ninth birthday aims also to recognize positive impacts made by every individual in their community, including sellers, brands, and customers.

“Lazada has grown into the robust e-commerce platform, thanks to the strong support and trust that our sellers, brands, customers, and partners have given us over the years. We are excited to continue setting the benchmark for the e-commerce industry, by propelling entrepreneurs and brands forward in their digital transformation journey, and serving consumers through a safe, convenient, and experiential shopping journey,” Li stated.

Meanwhile, Mary Zhou, chief marketing officer at Lazada commented, “I’m delighted for global superstars like Katy Perry and NCT Dream, as well as Southeast Asia’s biggest names, join us in this year’s celebrations dedicated in honor of individuals and communities who have stood strong and resilient in the past year. I look forward to the opportunity for Lazada to bring joy to consumers in Southeast Asia through our annual signature Lazada Super Party concert and Birthday shopping event, and that our community will remain hopeful for the future.”

Part of the star-studded lineup as well are artists Agnez Mo, Raisa and 3 Diva from Indonesia, Haqiem Rusli and Ismail Izzani from Malaysia, Mimiyuuuh and Alden Richards from the Philippines, Jasmine Sokko and Nathan Hartono from Singapore, “Bella” Ranee Campen and Da Endorphine from Thailand, as well as Ha Anh Tuan, Tran Thanh and Den from Vietnam.

In a statement, Katy Perry said, “Thank you for supporting and loving me all this time. I am excited to meet you soon at the Lazada Super Party, to hopefully spread a little light, love and joy and have everyone sing along with me, even if we are physically apart. I wish for Lazada to help all of their customers as they need, and for everyone to always look on the bright side of life.”

Other in-show events slated include Lazada’s signature Shoppertainment segments like ‘Voucher Rain’, as well as ‘Guess It!’ and ‘Shake It!’ in different countries where viewers can win vouchers and exclusive giveaways, as a prelude to Lazada’s Surprise Birthday Sale that can be utilized on 27 March.

In addition, Lazada consumers will also be able to get their hands on a new ‘Happy Cake’ game on LazGames. Users gain points by simply opening gift boxes, completing daily tasks, and stacking nine cake levels to win rewards such as platform vouchers. Furthermore, shoppers can also redeem additional shopping rewards through Lazada Bonus, a special shopping allowance that can be used platform-wide on participating products marked with the Lazada Bonus badge and is stackable with other promotions. 

Singapore – Singapore-headquartered e-commerce platform Shopee retains its leadership as the most-visited e-commerce site in the Southeast Asia region in 2020, followed by similarly Singapore-born e-commerce Lazada, the newest report from e-commerce aggregator iPrice showed.

In the latest report that is in partnership with SimilarWeb and Appsflyer, Shopee topped the ranks, garnering on average 281,385,626 visits on the platform. In 2019, similarly earning the top spot Shopee had a total combined regional traffic of 2,061,511,094 on the platform.

Lazada is the second most-visited e-commerce platform, with a total average visit of 137,154,967 in 2020, where in 2019, it recorded total regional traffic of 1,843,848,694, likewise trailing Shopee. 

Meanwhile, Indonesia e-commerce platforms Tokopedia and Bukalapak ranked third and fourth respectively, each of them garnering on average 88,889,000 and 35,728,425 platform visits respectively, compared to their total visits of 906,032,258 and 646,348,016 in 2019 respectively.

Thegiodidong, a Vietnamese e-commerce platform, ranked five on the list, with an average 28,650,650 visits last year, in comparison to its 351,327,843 total visits in 2019.

The other platforms in the list saw some changes in the ranking, as Vietnamese e-commerce Sendo.vn dropped two ranks from its sixth rank in 2019 to being in the eighth rank in 2020. Meanwhile, Vietnamese e-commerce Tiki and Indonesia e-commerce Blibli moved one step higher than Sendo this time, garnering the sixth and seventh places respectively. 

Three brands, namely Singapore’s Qoo10, Indonesia’s JD ID, and fashion e-commerce site ZALORA, failed to be in the final list of top 10 key players in 2020 despite showing relevance in the second and fourth quarter of 2020.

Singapore – E-commerce platform Lazada has announced its first-ever local ambassador in Singapore, choosing celebrity Michelle Chong to represent the brand in the country. The company said this is part of the platform’s continued strategy to engage more with younger shoppers and promote Lazada’s key campaigns.

The ambassadorship will see Chong connect with various audience demographics, and hype brand campaigns in Singapore, starting with Lazada’s ninth birthday celebration on 27 March until the ‘9.9 Big Sale’ in September. 

Michelle Chong is a multi-hyphenate and a ‘familiar face’ in Singapore’s entertainment industry, serving as a producer, writer, director, actress as well as a local entrepreneur who is known for her ability to create memorable TV characters, such as Barbarella, The Noose, and popular online personalities such as Ah Lian, as well as school girl Chiang Ying Wen, among others.

During Chong’s key campaign promotions, she will introduce her three popular characters, namely Ah Lian, Chiang Ying Wen, and Sonia, whom local audiences are familiar with. Lazada believes that this strategy will help them better connect with all consumers on the platform, from households to young millennials and Gen Z shoppers, who shop for daily essentials and quality goods from LazMall and RedMart. 

The engagement activities will cover various touchpoints, including radio and television broadcast, outdoor media, and social media platforms on Lazada Singapore, as well as Chong’s own platforms, and Lazada’s live streaming channel LazLive.

Commenting on her ambassadorship, Chong said that being Lazada’s first local ambassador is a dream come true for her and expressed that she is honored to be associated with such a forward-thinking brand that has great taste and foresight.

Meanwhile, the Chief Marketing Officer of Lazada Singapore, Wook Kwon, said that the company is thrilled to have Chong as Lazada’s first ambassador in Singapore, saying that Michelle is one of the nation’s top comedic talents, and easily the most recognizable female comedic actress in the country, having created memorable characters that have resonated with a diverse audience.

“She will be able to effectively reach the younger generation with a relatable sense of humor, which ties in well with our strategy to connect more with shoppers on LazMall and RedMart as well. Beyond that, she has built a successful career and business for herself, and shares the same entrepreneurial spirit that Lazada supports,” said Kwon.

Furthermore, Kim Hoon, business development director of entertainment agency Left Profile, said, “We are excited about this collaboration and are humbled by Lazada’s recognition of Michelle’s talent and versatility in creating and personifying characters that entertain and touch different strata of audiences.”

Singapore – E-commerce platform Lazada hosted today its inaugural ‘Lazada Forward Women Awards’ 2021 in Singapore, to honor six outstanding women across the Southeast Asia region, who were thought to have formed new paths through the e-commerce space and have showcased resilience and innovation in their journeys as entrepreneurs. 

The event was live-streamed to viewers in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam on the Lazada LazLive channel. It featured guest performers like Malaysia’s rap darling, Zamaera, and Singapore’s very own funny woman, Sharul Channa in celebration of International Women’s Month.

The inaugural Lazada Forward Women Awards 2021 comprise three award categories, namely the Creative Seller Award, Enterprising Seller Award, and Inspiring Seller Award. 

Among the first-six award recipients are Singapore’s Anne Ong of Anne’s Secret Recipes and Vietnam’s Pham Thi Xuan Hong of PinkShopGiayDep, where both took the ;’Creative Seller Award’.

Meanwhile, Philippines’ Georgianna Carlos of Fetch and Thailand’s Lalilla Thamnita of AggieHome earned the ‘Enterprising Seller Award’.

And lastly, for the ‘Inspiring Seller Award’, Indonesia’s Hanna Suhardi of Shopping Shoes and Malaysia’s Annie Chia of NLWK Florist won.

During the awards ceremony, Chun Li, the chief executive officer of Lazada Group, commented that he is honored to be around inspirational women today. 

“You found interesting and unique ways to leverage the Lazada platform to not only establish your online business but also to engage customers and build a niche following while uplifting the lives around you. Lazada is proud to be your partner and have the opportunity to be part of your successful journey,” said Chun Li.

As part of the Awards presentation ceremony, he also joined in a lively discussion moderated by Virginia Tan, the founding partner of Teja Ventures and co-founder of She Loves Tech, with panelist Ayesha Khanna, the CEO of Addo.ai, on the topic of ‘Growing Women Entrepreneurship in Southeast Asia: Current Challenges and Opportunities’.

Singapore – As the pandemic forced businesses to shift to online, retail company FJ Benjamin (FJB) has signed a Memorandum of Understanding (MOU) with e-commerce platform Lazada Singapore to boost its brands’ online-offline (O2O) retail experience e. The partnership aims to optimize regional online sales, as well as to expand and develop new FJB brands, to eventually integrate brick-and-mortar and virtual stores.

The signed MOU will see Lazada managing the full online ecosystem of FJB brands, developing new tailor-made solutions to deliver an excellent omnichannel customer experience for FJB brands in Singapore, Malaysia, and Indonesia. The parties will also discuss with brand principals the opportunities for e-commerce in markets where Lazada has a presence, such as Vietnam, Thailand, and the Philippines. 

Besides operating principal branded sites, it is also intended to host certain brands on LazMall as well as other regional sites, subject to principal approvals.

Group CEO of FJ Benjamin, Nash Benjamin, commented that the retail company has been strategizing and planning its omnichannel business model for some time now.

“This partnership with Lazada is intended to get us to where we want to be much faster and in a more cost-efficient manner. This will combine our respective capabilities to strengthen customer experience across brick and mortar and virtual channels,” said Benjamin.

Meanwhile, the CEO of Lazada Singapore, James Chang said that they are thrilled to be part of a new chapter with FJ Benjamin, valuing their trust in Lazada. Chang further shared that lifestyle, fashion and beauty are important pillars in their e-commerce plans and shoppers can now look forward to seeing more well-known brands and labels on their platform, for an integrated shopping experience.

“In the last year, Lazada has supported many businesses that adopted a multichannel approach to set up stores online and we know that our expertise in the e-commerce space will benefit and contribute to the success of a renowned brand like FJ Benjamin, and look forward to seeing positive results with them,” added Chang.

Last year’s lockdown forced FJB stores in Southeast Asia to close down, which led the company to turn to e-commerce. It has ramped up its online presence from one brand, the cult British fashion label Superdry, to almost all its brands including Guess, La Senza, Casio, Rebecca Minkoff, Pretty Ballerinas, Airfree, and Dr. Barbara Sturm. Some of the brands managed by FJB are already available on Lazada’s premiere shopping platform, Lazmall, such as La Senza, Pretty Ballerinas, and Petunia Pickle Bottom.

The press release shared that under the terms of the MOU, both FJB and Lazada will, within 90 days, work on a detailed action plan and a definitive agreement to move the partnership forward.