Tag: Kantar

Singapore – As part of the company’s move to strengthen its presence in Asia-Pacific, particularly on its known market research practice, Kantar has announced the promotion of Ilana Sanborn as the new head of Kantar Marketplace in APAC.

First launched in 2019, Kantar Marketplace is a market research platform that empowers insights professionals, marketers and agencies to build meaningfully different brands with speed and agility.

Formerly leading both Australia’s innovation practice and the Kantar Marketplace growth strategy for Australia, Sanborn will continue leading the Kantar Marketplace portfolio in Australia and remain a member of the Kantar Australia Board.

Speaking about her appointment, she stated that she finds her work incredibly motivating, especially when she shows a client the capability of the platform. She adds as well as part of her work, she also demonstrates how Kantar is evolving into a business that uses technology such as artificial intelligence and technology platforms to better understand human behavior.

“I’m especially looking forward to working with our teams across the region and partnering with our fantastic clients as they test, learn and move faster. As the speed at which the competitive environments of our clients evolve gets faster, Kantar is ready to support them in that challenge. As we launch more products through this platform, Kantar Marketplace will transform the way we engage with, and support, our clients – especially as we navigate out of the pandemic,” Sanborn stated.

She added, “I’m proud to work for a business that has continuously allowed me to grow by investing in my career across multiple roles and markets. I am very excited to have this opportunity to drive growth of the Kantar Marketplace platform across Asia-Pacific to the same heights we are experiencing in Australia.”

Meanwhile, Tim Kelsall, chief client officer for Asia-Pacific at Kantar, commented, “Kantar is continuing to invest in an agile business development and servicing team across the region. Concurrently, we are also investing in wider solutions covering creative and digital testing, concept and innovation testing and on-demand surveys through the Kantar Marketplace platform.”

He added, “I am thrilled to have Ilana work with a wider client base across Asia-Pacific in this expanded role as she leads our commercial growth, product development and client success through Kantar Marketplace.”

Taipei, Taiwan – The fast-moving consumer goods (FMCG) scene in Taiwan has been majorly dominated by local-grown brands, with a greater inclination to dairy products and beverages, the latest data from Kantar’s Brand Footprint report shows.

Leading the list is homegrown brand I-Mei Foods, a well-known milk processor company in the country; followed by Kuang Chuan, another milk brand; and Fresh Delight, a beverage company. Coming up next on the list is local food production company Uni-President, dairy company Wei Chuan Lin Feng Yin, and dairy brand Chui Sui, which is part of the Uni-President company group.

Only two global brands made it as the top FMCG brand choice among Taiwanese, which includes Quakers, Kirkland Signature.

Such high preference to local brands, according to Kantar, can be largely attributed to the rise of retailers in the digital age in Taiwan, and coincidentally the top-three choice brands are well-known retailer staples. According to them, retailers drove growth in consumer purchases via a digital approach – apps, payments and CRM to link the consumer journey. This demonstrates that private labels are now able to meet consumers’ expectations and get the balance between quality and price right. In 2020 they were able to recruit and drive repeat purchases.

Uni-President’s beverage lineup CH’UN CHI CHA ranked as the top beverage brand choice in Taiwan, followed by local beverage brand Hey Song and Super Supau. Global beverage brand Coca-Cola followed suit, then Vitalon Ochaen, a tea beverage brand.

In terms of dairy and dairy substitute products, Kuang Chuan takes the lead, followed by I Mei and Fresh Delight. This is then followed by Wei Chuan Lin Feng Yin and Uni-President’s Chui Sui.

Kantar notes that the reason why Coca-Cola managed to be alongside local brands is due to Coca-Cola’s campaign in 2020 focusing on Taiwan’s cities using local languages to build strong engagement with consumers. 

I Mei also takes the lead in the food category ranking, followed by frozen foods manufacturer Laurel and food brand Uni-President, as well as potato chip brand Lay’s and local food brand TAI SUN.

In the health and beauty category, women sanitary brand Sofy takes the lead, followed by global sanitary brand Kotex and beauty brand Carnation (KNH). Toothpaste brand Darlie follows the list, and global hygiene brand Colgate. For the homecare category, on the other hand, global tissue brand Kleenex tops the list, followed by local tissue brand Andante and De Yi. 

“Brands won through agile adoption and disruption, catering to the growing demand for convenience and by accelerating innovation to win new consumers. In an era driven by data, Kantar is uniquely placed to connect the dots through the consumer journey and link everything back to real purchases to uncover your next growth opportunity,” said Jason Yu, managing director for Greater China Worldpanel Division.

Sydney, Australia – The Australian arm of insights and consulting company Kantar has announced the appointment of Irene Joshy as the new head of creative for its Creative Domain division, effective immediately.

She brings a wealth of experience to Australian clients, which includes over 18 years in the wider Kantar business and most recently leading its creative development arena across Asia-Pacific.

Prior to her appointment, Irene began her career teaching social anthropology and social research at the University of Mumbai before moving into consumer insights research and advertising, including tenures at Colgate Palmolive, Lowe Lintas and Nielsen. Her time in Asia-Pacific spans countries like India, China and Singapore with a remit across North and South-East Asia.

Speaking about her appointment, she stated that she is thrilled to be a part of this ‘super achiever team’ whose mantra is ‘great things in business are never done by one person’. She also added that she looks forward to joining a team of passionate people who help steer clients’ growth through impactful creative.

“Drawing on the world’s largest database, behavioral measures, neuroscience capabilities and extensively validated solutions, we show brands how to develop and optimise their advertising to stand out, create meaningful impressions and generate sales,” Joshy stated.

She added, “Kantar’s creative domain is driven by the knowledge that successful campaigns start with a clear human insight, and tell stories that resonate, consistently, across all touchpoints. They communicate a meaningful difference, generate sales in the short-term, build brands in the long-term and have the power to increase ROI ten-fold. I love helping clients and brands to navigate the creative journey from identifying the best idea right through to flawless execution and best practice learnings for their next campaign.”

She will report to Jon Foged, managing director for insights at Kantar ANZ, as Joshy will be relocating from Singapore to Melbourne to conduct her official duties.

“We are thrilled to have Irene join us in Australia. Her most recent work in creative and advertising across Asia-Pacific has informed powerful client strategies through the lens of culture and consumer insights and into early-stage creative development. Irene is hugely client-centric, tenacious, has a strong willingness to support both our people and clients, and brings a high dose of energy to our business,” Foged stated.

Manila, Philippines – Data and insights company Kantar has been commissioned by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP or the Association of Philippine Broadcasters) to conduct radio surveys that will serve as currency for its radio audience measurement this year.

KBP is a long running non-government and non-profit organization of the broadcast media in the Philippines which has been around since the 70’s. It aims to represent the interests of the broadcast media in promoting free and responsible broadcasting and provides standards to its local media partners, including regulations in news, public affairs and commentaries, political broadcasts, children’s shows, as well as religious programming, and including advertising to its members.

Through the commission, KBP aims to establish a common ground among industry stakeholders not just for research and analytics, but also in negotiating and developing partnerships that reflect “the power of radio as a powerful advertising medium.”

The radio survey will roll out across 19 key cities nationwide, including Mega Manila, Metro Cebu, Metro Davao, among others.

“Kantar is honored to have been selected as the audience measurement partner of the KBP for the radio industry. Since 2013 when Kantar was first awarded an industry contract, we have exerted every effort to ensure the high standards and accuracy of our work,” said Jay Bautista, managing director for the media division at Kantar Philippines.

He added, “This partnership with the KBP will improve the understanding of radio audiences and how listening habits have evolved since the pandemic began.”

Meanwhile, KBP President Herman Basbano and Chairman Ruperto Nicdao, Jr. said in a joint statement that their partnership with Kantar leverages the importance of radio to keep up with audience demands and stay relevant, as it needs a reliable source of information about its audiences in order to serve them better, especially in these challenging times. 
Kantar has recently launched media measuring tools to measure media channels and how audiences engage with them, including a cookie-less measurement tool by Kantar Australia aimed at connected TVs (CTVs) and podcasts.

Sydney, Australia – As the country has experienced disruptive events in the past year such as the country-wide wildfire in 2019 and flood crisis aside from the global COVID-19 pandemic, more and more Australians want the brands they feel an attachment to be of value, sustainable, and able to navigate through business disruption, a new report from Kantar Australia shows.

The report noted that 3 in 5 of Aussie customers now pay more attention to product origin, and 54% still think it is important that brands have plans in place to protect supply chains. In addition, one-third of respondents want brands to proactively advertise how they’re helping the community and offer products and services that help adapt to the ‘new normal’, as well as 37% of respondents wanting brands to tackle plastic pollution in packaging and products.

According to Jonathan Sinton, chief commercial officer at Kantar Australia, they see a new trend among Aussies to look among brands that pay more attention to brands that act responsibly, transparently, and honestly towards their community and employees; and will focus on those brands that act in a responsible, transparent, and honest way.

“Brands need to stay across changing consumer attitudes. Those that build and market a relevant, differentiated offer underpinned by real purpose are more likely to be resilient during this and future disruptions,” said Sinton.

“While we’re largely more optimistic now, it’s important to continue to have active conversations with Australian consumers. Be authentic, bold, and brave. Definitely no ‘sadvertsing’. However, as we know that the bushfire crisis and pandemic escalated already existing consumer tensions, the current flood catastrophe will only serve to accelerate concerns,” Sinton added.

Sinton noted the data consistently shows that brands “with a strong brand purpose” are more resistant to and are able to recover more quickly from disruption, growing brand value at a rate that is around 2.5 times faster than those with a weak brand purpose.

“This means that it’s more important than ever to have a conversation with your consumers and understand what they’re feeling and needing in this rapidly changing world,” said Sinton.

Sydney, Australia – Data analytics and brand consulting company Kantar in Australia has announced the launch of a new cookie-less brand efficiency measurement solution catered to connected television (CTV) and podcast brands.

The brand measurement tool was unveiled under Kantar’s Project Moonshot initiative, which establishes direct data integrations with global digital publishers and apps and provides advertisers with cookieless and privacy-centric methodologies to measure ad effectiveness. 

The tool, aside from being integrated into Kantar’s Brand Lift study which measures impact of media content based on consumer perception, allows publishers and advertisers to gather insights based on exposure data from permitted panelists in an anonymized and privacy-compliant way. Kantar’s proprietary approach uses deterministic exposure data from partner publishers combined with probabilistic approaches to convert household data like from a CTV to an individual person exposure.

According to Mark Henning, Kantar Australia’s executive director of media and digital, Kantar’s innovative new solution is playing a vital and leading role in ensuring continuity of measurement services in the impending post-cookie world. 

“This all shows that the digital ad world is getting tougher to target and measure. In the cookieless world, passive and deterministic data alone are no longer sufficiently comprehensive for effectiveness measurement across all digital platforms. Leveraging both permitted deterministic and probabilistic approaches in a hybrid capacity provides the most reliable and cost-effective way to capture a complete picture of campaign performance and a deeper well for divining useful insights,” Henning stated.

He also notes that using a range of integration approaches depending on publisher capabilities, brands can match the Kantar Profiles Network panelists directly with publisher ecosystem users in a privacy-compliant way.

“This enables us to ingest campaign level exposure data for matched panelists/publisher users without cookies, then consolidate and reconcile exposure data across publishers and platforms to provide a holistic picture of Brand Lift performance. It gives us something powerful to connect with technology back to individuals in a faster, more scalable, and streamlined way,” Henning concluded.

Sydney, Australia – Data analytics and brand consulting company Kantar in Australia and New Zealand has recently appointed Jon Foged to the newly-created position of managing director for Kantar ANZ’s Insights division.

Prior to his new role, Foged had a 17-year tenure with Kantar and is renowned for his strategic, commercial, and people-focused leadership across APAC. He has been CEO of the company’s Insights division in Australia since 2018 and was previously chief strategic and business development officer for the APAC region and CEO for Vietnam, Myanmar, and Cambodia. He has also held managing director roles for Kantar in Singapore and Malaysia.

Wayne Levings, APAC president for Kantar’s insights division, said the newly-created managing director position is the company’s culmination of a multi-year transformation of its presence in the region.

“Kantar is at the intersection of brand building and technology, enabling our clients to deliver growth in a fast-changing environment. Jon and his leadership teams have a clear history of building strong performing businesses across APAC. He has a core mantra focused on our people, our culture and our clients and we are looking forward to his leadership to continue the growth of our businesses in Australia and New Zealand,” Levings stated.

Foged’s new position comes after former CEO of Kantar New Zealand Jason Shoebridge sets to leave the business in April, after more than a decade with Kantar and its predecessors. 

“I am really excited about working with our New Zealand team and extending the outstanding legacy of Jason [Shoebridge]. I would like to personally thank Jason for his leadership and the role model behaviors he has demonstrated over his many years at Kantar. He has always been a strong and vocal supporter of the New Zealand business and as an outcome, Kantar has the market leadership position and reputation,” Foged commented.

Meanwhile, speaking on his departure, Jason Shoebridge commented that Kantar New Zealand is in good hands with Jon, a fellow New Zealander.

“I leave Kantar in a good heart. I believe the people at Kantar are among some of the best in the business and are incredibly adept at providing our valued clients with quality insights to drive growth and success,” Shoebridge stated.

Manila, Philippines – The current state brought by the global pandemic has seen a rise in consumption of over the top (OTT) media, particularly in the Philippines, a new report by technology company The Trade Desk stated.

According to the report, 36 million consumers streamed about two billion hours of OTT content per month – making OTT one of the fastest growing media channels in the country. OTT services enable viewers to stream professionally-produced video content over the internet on-demand, from any device including smart TVs, personal computers, or mobile devices.

More than half, or 55 percent, of all Filipino OTT users report streaming more OTT content during the pandemic than before. These habits are likely to persist even in a post-COVID world as 65 percent say they plan to maintain or increase OTT consumption after the pandemic ends.

Mitch Waters, SVP of Southeast Asia, Australia, and New Zealand for The Trade Desk, supports the idea that the pandemic has accelerated consumer trends in making OTT the next big thing in the market of TV media consumption.

“The shift to OTT streaming in the region, and specifically the Philippines where more than half of viewers are turning to OTT than ever before at higher viewing rates than other countries in the region, demonstrates the undeniable inflection point for TV consumption that will most certainly never turn back to the way it used to be,” Waters stated.

Philippines-OTT-Media-Research-The-Trade-Desk-Kantar

In terms of tuning in, 1 in 2 users prefer to tune in between the hours of 8 PM-12 AM, bringing streaming into direct competition with traditional TV for valuable primetime audiences. Filipino viewers are also looking to OTT for their favorite content, with 62 percent tuning in to OTT to watch their favorite programming versus just 54 percent on traditional broadcast.

Furthermore, more than 20 million Filipinos tune in to at least one ad-supported OTT platform, with 55 percent of all OTT viewers between 16-34 years of age, providing a new channel for brands to build relationships with this high-coveted demographic.

“As more young, engaged, and active Filipinos shift to OTT and are willing to view more ads, advertisers have an enormous opportunity in front of them. This provides an opening for advertisers to employ a data-driven approach with an improved advertising experience in a way that’s not possible with traditional TV,” said Waters. 

Jakarta, Indonesia — Kantar Indonesia, Worldpanel Division announces the launch of the 2020 Indonesia Urban Brand Footprint Ranking. Brand Footprint is an annual study by Kantar that measures which brands are the most chosen ones by consumers. Brand Footprint covers FMCG sectors, e.g. food, beverages, home care, dairy, health and beauty products. Indonesia Urban ranking covers 85% of total Urban households and represents 30 million within the urban areas of Indonesia.

“Opportunities for brands to grow is there; however, brands cannot afford to expect growth to happen organically. Brands will still need to ensure that they remain relevant to the consumer and earn their growth”.

Venu Madhav, General Manager of Kantar Indonesia, Worldpanel Division

Key findings of Brand Footprint Indonesia Urban:

  • Local brands manage to establish a stronger presence, where 4 of the top 5 brands are coming from local manufacturers. Local players’ ability to adapt fast to the latest consumer trends enable them to be more productive in launching new innovations to the local market.
  • Food category dominates the top 10 rankings, while top players from household products, beverage, personal care and dairy also manage to secure several positions as well.
  • Instant noodle is the most chosen category in Indonesia Urban. It has become a significant part of the Indonesian community’s daily life. Aside from the familiar taste, affordable price and vast nationwide distribution, also makes instant noodle an all-Indonesian favourite.
  • Indomie continues to be the number one chosen FMCG brand by consumers in 2019 with 7% Consumer Reach Point (CRP) growth. Almost all Indonesian Urban households have purchased this brand around 3 – 4 times a month. Indomie also holds a strong presence on the global level, in the 9th position in Global Brand Footprint 2019 ranking. It is also the only Asian brand among the Global Top 10 brands.
  • So Klin comes next – holding the second position in the list. Strong penetration and continuous innovations to offer new benefits become the primary factors for the brand to become the most chosen Home Care brand in Indonesia Urban.
  • Kapal Api keeps up its number 3 spot in the Brand Footprint. Kapal Api continues to establish its dominance to stay ahead of the market and be number one in the beverage sector by maintaining a large buyer base.
  • Royco is securing the 4th position within the top 10 brands through its large buyer base, making it as the most chosen food additive brand in Indonesia Urban.
  • Playing in several categories is one of the key levers that many players do, Indofood (6th), Frisian flag (7th) and Lifebuoy (8th) manages their positions in the top 10 by playing in several categories that help them to have strong brand awareness.
  • Downy and Sunlight are rising and successfully entering the top 10 list this year. They innovate new products with new benefits and are well received by consumers

“Brands need to engineer and fight the growth. For any brand, the best way to find new shoppers is to pull on as many strategic levers for growth as possible. It can be increasing buyer base through attracting non buyers, more geographic location, creating more categories and encourage shoppers to purchase more frequently.”

Fanny Murhayati, Marketing Director of Kantar Indonesia