Tag: Kantar
Australian marketers recognise the value of brand in marketing but are increasingly focused on performance marketing and sales promotions, especially in tough economic times, according to new Kantar research.
Meta is the most effective platform for driving offline and online sales, giving the highest return on ad spend (ROAS) delivered at 1.8x across traditional and digital platforms, a study from Kantar showed.
This approach aims to disrupt the insights sector on a broad scale by integrating Kantar's AI capabilities with its expertise and extensive data to provide clients with an improved experience.
The study also reveals that year-on-year growth of RMN ad spend in Southeast Asia is forecast to be higher or consistent with the growth being seen globally. The study also notes that Southeast Asian marketers will prioritise investments towards RMN channels this year, with year-on-year ad spend growth...
In their new roles, Kennedy and MacArthur will be leading Kantar’s consulting department together, leveraging the unique set of skills housed within Kantar’s consulting team across its Australia business and clients.
Part of the expansion of Kantar’s creative testing portfolio, the new attention framework gives advertisers a summary of an ad’s ability to capture viewers’ attention, gain a comparison to norms, and access a second-by-second trace to diagnose where attention is retained and lost.
Data from the report mainly suggests that 7 out of 10 Australians cite cost as being prohibitive to actioning real sustainable behaviour change, saying that things better for the society and the environment are more expensive.
The ranking revealed the theme of ‘value-seeking’. Hong Kongers love bargains and like to feel that they’re ‘gaming the system’; this explains why so many brands offer great value or help consumers seek out the best deals.
Through this year’s surveys, Kantar Media will quantify radio audience behaviour in 26 key cities nationwide, including key radio markets like Mega Manila, Metro Cebu and Metro Davao among others.
Jane Ng and Paromeeta Mathur Banerjee will be bringing their 18 and 20 years of experience in the insights industry, respectively.
