Tag: JCDecaux

Sydney, Australia – Out-of-home (OOH) media company JCDecaux has announced the launch of its e-learning course called ‘JCDecaux ACADEMY’, designed to foster understanding and awareness of the power of digital out-of-home advertising.

As part of the launch, JCDecaux has launched a marketing campaign featuring different characters to showcase its relevance for all industry professionals looking to tackle data-led targeting, understand creative nuance or seek new strategic solutions.

The free course covers subjects such as media planning in today’s world; how to make a creative impact with DOOH; identifying and enhancing the DOOH journey; creating digital audiences outdoors; programmatic trading; and reporting, verification, measurement and optimisation.

Max Eburne, chief commercial officer at JCDecaux, said, “Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60% of total Out-of-Home revenue. However, whilst media owners have invested billions of dollars in converting analogue (paper) sites to digital screens, campaigns are often executed in an analogue manner.”

He added, “This means the channel isn’t being used to its fullest potential, with value being left on the table for brands and their agencies. The JCDecaux Academy aims to change this by educating and upskilling the wider industry.” 

Meanwhile, Essie Wake, chief marketing officer at JCDecaux, commented, “As the industry’s favourite brand-building media becomes more digital, targeted and addressable, we wanted to share everything media agencies and marketers need to know now, to stay ahead of the curve and fully leverage the promise of the DOOH channel in 2022.”

She added, “And it won’t take an age to complete either – it’s ten concise modules, made up of bite-sized 15-minute videos, jam packed with great real-life examples, case studies and take outs from Australia and across the globe.”

Australia – Out-of-home (OOH) media company JCDecaux has been awarded a tender by Queensland Rail, which will expand its current portfolio, retaining existing formats and adding new digital assets and locations across Australia’s second-largest state. 

JCDecaux has been providing advertising solutions to Queensland Rail for over ten years, and with the new tender, another 10-year contract will be commencing in July 2022. This will see JCDecaux add 13 new roadside digital large format sites and six digital bulkheads in various locations, which will allow advertisers to have access to consistent advertising opportunities across the entire Eastern Seaboard, from Sydney Trains to Queensland Rail.

In addition, full-motion audio and video digital XTrackTV screens will be deployed at stations including a brand-new deployment at Brisbane’s Central Station. About 50 existing static sites will be replaced with 75-inch screens, providing high resolution, quality viewing of the campaign, which doubles the number of digital locations.

Steve O’Connor, JCDecaux’s CEO, said, “Queensland is poised for further economic vibrancy as it begins its preparations for the 2032 Olympics. Our expanded station and digital presence will provide brands with a wealth of new advertising opportunities to connect with its growing population.”

JCDecaux said that this ten-year contract has an option to extend beyond 2032.

In April 2022, JCDecaux has also been awarded an extended tender by the North Sydney Council to be its exclusive street furniture provider, which was inked for a term of nine years.

Sydney, Australia – Out-of-home (OOH) media company JCDecaux has announced that it has been awarded an extended tender by the North Sydney Council to be its exclusive street furniture provider. The contract is inked for a term of nine years.

The expanded partnership, which includes street furniture, large format screens, and community information panels including interactive touch screens, will see JCDecaux grow its network from four to 60 digital panels across Sydney’s second-largest business district and throughout the affluent Lower North Shore including residential suburbs spanning from Cremorne to St Leonards. 

As part of the expansion and upgrade, JCDecaux will deliver more than 35 new state-of-the-art digital street furniture screens and 19 new digital community information panels, which are reserved for community messaging such as maps, transport information, and other messaging to enable connectivity.

Aside from retaining the street furniture network, JCDecaux has won the North Sydney Large Format contract, to develop high-quality, sustainable digital screens on the Greenwood Bridge. These sustainable screens are currently in development and have been designed by architect Tzannes to ensure they complement the existing bridge design and enhance the surrounding area. Positioned in the heart of North Sydney, these highly visible sites impact traffic travelling along the Pacific Highway.

Steve O’Connor, JCDecaux’s CEO, commented that retaining the North Sydney contract is another triumphant win for JCDecaux following their recent successes with the Sydney Trains and Adelaide Railway Station contracts. 

He further shared that they have ambitious plans to enhance the presence, scale, and utility of the network, and this contract represents a powerful opportunity for brands to connect with affluent professionals, Lower North Shore residents, and tourists alike with a range of creative opportunities, while also strengthening their programmatic offering for clients.

“We’re in a fantastic position going into 2022; demand for out-of-home advertising is accelerating and audience mobility is bouncing back rapidly from last year. We have an incredibly strong portfolio to offer advertisers wanting to reconnect with Sydney-siders across our large format, street furniture, airport, rail, and transit network,” said O’Connor. 

In March this year, JCDecaux has also announced the run of its first digital roadside programmatic campaign with TVNZ, New Zealand’s state-owned commercially funded broadcaster. The campaign is running via dentsu, Hivestack, and VIOOH.

Sydney, Australia — Work operating system (OS) platform monday.com has unveiled its first-ever Australian out-of-home (OOH) advertising campaign that was launched in different locations around Sydney and Melbourne, Australia. From city centres and airports, the billboards were done in collaboration with OOH ad companies Ooh! Unmissable and JCDecaux, and transit OOH specialist Torch Media.

monday.com’s aim with the campaign is to raise brand awareness of its Work OS and how it enables seamless collaboration. Truly walking the talk, the campaign was coordinated across the various agencies using the monday.com platform.

The creative concept behind the campaign, which is running through mid-April, uses cliches to support monday.com’s ‘work without limits’ ethos, highlighting common workplace pain points and how its platform addresses them, such as saving time and effort, customising processes and workflows, ease of use, automation, security and flexibility.

Auckland, New Zealand – Out-of-home (OOH) media company JCDecaux announces the run of its first digital roadside programmatic campaign with TVNZ, New Zealand’s state-owned commercially funded broadcaster. The campaign is running via dentsu, Hivestack and VIOOH.

TVNZ’s launch campaign is running for three weeks in six main metro markets: Auckland, Wellington, Christchurch, Dunedin, Hamilton and Bay of Plenty; across 35 Digital Large Format sites to promote the new series of BAFTA and EMMY award-winning TV drama ‘Killing Eve’.

Kurt Malcolm, trading and innovations director at JCDecaux, said, “Since announcing the availability of programmatic trading across our entire Digital Large Format portfolio in February, we’ve received significant interest from brands and their agencies who are keen to leverage the flexibility and measurability programmatic trading affords. We’re delighted that the iconic TVNZ has become the first brand in New Zealand to formally launch JCDecaux’s valuable new programmatic offer.”

Targeting was applied to direct the buy to index higher with ‘Female TV Drama’ and ‘Fashionista’s’ via Hivestack’s Lifesight audience segments as these traits were identified by TVNZ as their core viewership for the show.

James Brook, senior programmatic account manager at dentsu commented, “JCDecaux’s roadside availability of programmatic Out-of-Home is a massive value-add for us and our adoption of the format. It brings more premium inventory and scale to this rapidly growing channel. We are looking forward to utilising the roadside on briefs moving forward.”

Meanwhile, Ash Houghton, sales director at Hivestack New Zealand, added, “We are excited to help launch JCDecaux’s roadside programmatic offer to our buyers on the Hivestack DSP. The ability to target audiences on the most established roadside network at the click of a button is truly exciting. This represents a great step forward for programmatic outdoor.”

JCDecaux previously launched its roadside programmatic DOOH offering, with clients including Air New Zealand.

Sydney, Australia – Out-of-home (OOH) media company JCDecaux has announced the launch of a new programmatic trading and a new audience measurement system at the Sydney Airport, where it gives advertisers the ability to enhance engagement with airport travellers by delivering more relevant and timely campaigns.

The introduction of programmatic trading and Airport Audience Measurement (AAM), JCDecaux’s proprietary airport audience measurement system, is considered a first in Australia.

The introduction of programmatic trading is through VIOOH, a global digital out of home marketplace. Combining VIOOH’s programmatic offering with an evolved measurement system at Sydney Airport, makes the capabilities of this channel more accountable, flexible, and precise for advertisers with near real-time intelligent trading driving campaign efficiency and effectiveness.

Max Eburne, chief commercial officer at JCDecaux, said, “There’s a sense of positivity in the air as Australia re-opens its borders and restrictions ease. We expect a step-change in the volume and diversity of travellers passing through Australia’s busiest airport. The addition of programmatic trading and improved audience measurement capabilities means advertisers can leverage almost real-time data insights to target and engage audiences more effectively than ever.”

Global digital security company ESET is the first brand to trade programmatically across JCDecaux AIRPORT through The Trade Desk.

Meanwhile, Brad Palmer, national programmatic director at JCDecaux, commented, “Programmatic out-of-home adoption in Australia has been strong and we expect demand to continue to build as more supply is made available. Airports are the last environment in the JCDecaux Australia portfolio to be offered programmatically with digital large format, street furniture and rail all available.”

JCDecaux has debuted several OOH campaigns across public transport systems in ANZ, including in the Adelaide Railway Station and for Air New Zealand.

New Zealand – Out-of-home media company JCDecaux New Zealand today announced the launch of programmatic trading across its roadside digital large format network, nationally across New Zealand. The new offering is in partnership with VIOOH, the premium global digital out-of-home (DOOH) marketplace.

JCDecaux PROGRAMMATIC is DSP agnostic and, through VIOOH, is currently integrated with Vistar, Yahoo and Hivestack. The entire suite of JCDecaux’s digital large format portfolio – over 40 sites nationally – will be available to trade programmatically. 

Furthermore, to ensure that every potential advertiser can access JCDecaux’s full suite of inventory, JCDecaux is guaranteeing supply for programmatic advertisers by setting aside five per cent of the share of time on every digital screen to programmatic campaigns published via the VIOOH platform. The company said that this allocated share of time is expected to increase as demand for the offering grows.

Kurt Malcolm, trading and innovations director at JCDecaux, shared that they’ve had considerable interest in the roadside portfolio being made available to trade programmatically and are seeing huge potential in this product. 

“Our programmatic offering will deliver increased campaign flexibility and measurability, and make JCDecaux’s Digital Large Format network accessible to more advertisers than ever before,” said Malcom. 

JCDecaux’s roadside programmatic offering follows the launch of JCDecaux PROGRAMMATIC in airports in New Zealand in November 2021. In the same period, the company has also won the tender to be the exclusive OOH advertising partner for the Adelaide Railway Station in Australia. 

Australia – Out-of-Home (OOH) media company JCDecaux has partnered with research firm IPSOS, to create a new customer feedback program called ‘JCDecaux VOICE’. 

‘JCDecaux VOICE’ allows the media company to implement strategic changes, act on any immediate issues, and help client partners achieve success. Through the program, three one-minute surveys will be sent to clients throughout their campaign, providing a holistic overview of the end-to-end campaign experience. The first survey is sent when the campaign is booked, the second just before the campaign live date, and the final four weeks after the campaign has ended.

Max Eburne, JCDecaux’s chief commercial officer, noted that JCDecaux VOICE has been developed to ultimately improve the customer experience in the long term.

He further shared that the new program delivers regular, ongoing customer feedback at key points throughout the JCDecaux campaign journey, to drive tactical and strategic change.

“Customer feedback is an essential part of what makes our service the best in the business and, through our partnership with leading research company IPSOS, we will now be able to measure client satisfaction at every step of the customer journey,” said Eburne. 

JCDecaux said that the latest program follows the 2020 launch of JCDecaux CONSULT, a biannual survey implemented to capture feedback about JCDecaux’s performance to understand client needs and identify areas of growth.

Adelaide, Australia – Out-of-home (OOH) media company JCDecaux has won the tender to be the exclusive OOH advertising partner for the Adelaide Railway Station.

This extended agreement alongside with the Department of Infrastructure and Transport (DIT) will see JCDecaux continue its full motion audio and video XTrackTV screen presence, as well as install new digital small format screens across the station. All new digital assets will be available to buy programmatically.

The JCDecaux XTRACKTV is a large-format video and audio OOH offering usually installed in railroad stations and terminals.

Steve O’Connor, CEO of JCDecaux, said, “Adelaide Railway Station is an important, historical local landmark and one of the CBD’s busiest destinations for commuters, city workers and tourists alike. It’s a privilege to be awarded this opportunity in what has just recently been named Australia’s most liveable city, at such an iconic location at the heart of public transport in Adelaide.”

JCDecaux has been providing advertising solutions in Adelaide Railway Station since 2015. The new six-year exclusive contract commences immediately.

Adelaide Railway Station has an estimated over 230,000 passengers. The partnership is expected to give advertisers the opportunity to engage said audience.

Auckland, New Zealand – Out-of-home media company JCDecaux in New Zealand and global digital out-of-home marketplace VIOOH have launched their programmatic offering in partnership with Air New Zealand.

Said campaign is the first to run programmatically across JCDecaux New Zealand’s airport portfolio. Additionally, it is the first campaign in New Zealand to leverage the global integration between VIOOH’s supply-side platform and Yahoo’s demand-side platform.

The offering, called as ‘JCDecaux PROGRAMMATIC’, is now available to all advertisers interested in booking digital inventory in and around Auckland, Christchurch and Queenstown Airports, and offers the benefit of short-booking lead times and the ability to ‘switch on, switch off and pause’ a campaign. Programmatic digital out-of-home also provides the ability to buy inventory on specific days or during selected dayparts, and based on specific triggers, such as the weather. 

“The launch of JCDecaux PROGRAMMATIC in airports is an important first step towards the wider launch, which will include all JCDecaux roadside Digital Large Format locations, planned for early 2022. Programmatic buying is set to transform the industry in New Zealand, offering advertisers access to high-quality out-of-home inventory with true control and even greater flexibility,” said Mike Watkins, country head at JCDecaux New Zealand.

JCDecaux New Zealand’s exclusive global supply-side platform VIOOH, automates the planning and trading of digital out-of-home. Globally, VIOOH is connected with over 34 DSPs, including foundation partners for the New Zealand market Yahoo and Vistar. In New Zealand, JCDecaux’s programmatic offering will be DSP agnostic, with more integrations planned in the coming months.

“I’m delighted to be announcing our first programmatic out-of-home campaign in New Zealand. New Zealand is a new and growing market for VIOOH, so I’m excited to see how our programmatic out-of-home offerings will enable more advertisers in this market to have access to high quality, targeted media activations for their digital out-of-home campaigns, and therefore drive more efficacy and optimized results,” said Jean-Christophe Conti, chief executive officer at VIOOH.

The campaign is also made possible by dentsu and Yahoo’s omnichannel demand-side platform (DSP).

“Yahoo’s omnichannel DSP makes it easy for advertisers to connect to consumers no matter where they are. To have JCDecaux, a leading out-of-home player, plugged in and trading programmatically on the platform opens up a new world of possibilities. This is only the start of our very exciting global partnership with VIOOH and JCDecaux,” said John McNerney, director of platforms for ANZ at Yahoo.

Meanwhile, Richard Pook, GM for products and partnerships at dentsu, commented, “It’s great to see JCDecaux launching programmatic outdoor with Air New Zealand, offering them flexibility, superior efficiency and audience buying capability. As we fully scale inventory availability in New Zealand over the next few months, I am sure that clients and agencies will rapidly embrace this new and exciting way of buying out-of-home audiences.”