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Tag: JCDecaux

JCDecaux-NZ-and-NeuroSpot-Research
JCDecaux NZ releases research on how brand codes in OOH creative influence mental availability
Posted on July 26, 2022
by Kathleen Murata
The study revealed that OOH creative incorporating distinctive brand codes averaged a 13% uplift in category mental availability .
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Necessity drives Kiwis’ consumer spending this year as cost-of-living rises
Necessity drives Kiwis’ consumer spending this year as cost-of-living rises
Posted on July 18, 2022
by Teddy Cambosa
According to JCDecaux New Zealand, Kiwis are now wary of their consumer spending as item prices continue to rise.
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GroupM’s Xaxis launches first pDOOH campaign at MTR advertising in HK
GroupM’s Xaxis launches first pDOOH campaign at MTR advertising in HK
Posted on May 24, 2022
by Teddy Cambosa
The pDOOH campaign by Xaxis will catapult MTR advertising into a new automated phase ofOOH with programmatic in Hong Kong.
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JCDecaux launches DOOH e-learning course in Australia
JCDecaux launches DOOH e-learning course in Australia
Posted on May 23, 2022
by Teddy Cambosa
JCDecaux Academy's free course covers subjects such as media planning in today’s world; how to make a creative impact with DOOH.
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JCDecaux-Queensland-Rail-tender
OOH JCDecaux nabs tender with Queensland Rail
Posted on May 5, 2022
by Kathleen Murata
The new ten-year contract will expand current portfolio, retaining existing formats and adding new digital assets and locations.
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JCDecaux-and-North-Sydney-Council
OOH JCDecaux bags extended tender with North Sydney Council
Posted on April 7, 2022
by Kathleen Murata
The new contract includes street furniture, large format screens, and community information panels including interactive touch screens.
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monday.com unveils pilot OOH
monday.com unveils pilot OOH campaign in Australia
Posted on March 31, 2022
by Teddy Cambosa
Work operating system platform monday.com has unveiled its first-ever Australian out-of-home advertising campaign.
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JCDecaux NZ runs first digital roadside programmatic campaign with TVNZ
JCDecaux NZ runs first digital roadside programmatic campaign with TVNZ
Posted on March 22, 2022
by Teddy Cambosa
The JCDecaux campaign for TVNZ is to promote the new series of BAFTA and EMMY award-winning TV drama ‘Killing Eve’.
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JCDecaux launches programmatic trading, new audience measurement system on Sydney Airport
JCDecaux launches programmatic trading, new audience measurement system on Sydney Airport 
Posted on March 14, 2022
by Teddy Cambosa
The new solution JCDecaux at the Sydney gives advertisers the ability to enhance engagement with airport travellers.
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JCDecaux New Zealand launches roadside programmatic DOOH offering
JCDecaux New Zealand launches roadside programmatic DOOH offering
Posted on February 22, 2022
by MARKETECH APAC
The entire suite of JCDecaux’s digital large format portfolio – over 40 sites nationally – will be available to trade programmatically.
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