Tag: iPrice

Manila, Philippines – Top technology-related unboxing and review YouTube channels in the Philippines are seen to be able to earn a YouTuber on average ₱522K per month, new statistics from e-commerce aggregator iPrice.

Individual tech vloggers Unbox Diaries and Mary Bautista earn ₱522K and ₱351K per month respectively, despite the fact that Unbox Diaries has fewer subscribers (1.25M) than Bautista (1.42M).

Meanwhile, tech blogs like YugaTech and GadgetMatch earn less compared to individual creators, as these competitor sites earned ₱119K and ₱65K per month respectively. However, this is best supported by the smaller subscriber size they have, as YugaTech has only 453K subscribers, while GadgetMatch has 631K subscribers.

Moreover, individual vloggers like Liz Tech and Poy Reviews are both estimated to earn above ₱100K a month, which are more than the estimated amount of authoritative blogs with Youtube reviews like Unbox PH (₱52K/month) and Manila Shaker (₱17K/month).

“iPrice hypothesizes that consumers like watching content that is more personal and relatable. Thus, this is why individual vloggers that review in Filipino seem to have an affinity with the country’s market,” the company said in a press statement.

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Despite the high earnings these YouTubers get, new regulations by YouTube may change their earnings, as the company announced that any amount earned from US viewers through Youtube Premium, ad views, Super Chat, Super Stickers, and Channel membership will now be taxable. Creators may be taxable up to 24% of their total earnings if they aren’t able to submit their tax information to AdSense before May 31, 2021.

“That said, Filipino tech vloggers may not be as affected, especially for the individuals that review in the Filipino language. However, this doesn’t discount their Filipino-American audience. With this new rule in place, we will have to wait and see how much this will affect the country’s tech vloggers,” the company added.

The survey was conducted with manual shortlisting done by Nox Influncer, and data is collected based on the channel’s analytics shown on the metric platform SocialBlade. Rates are determined based on a low click-per-minute (CPM) value ($0.25 USD) and a high CPM value ($4.00 USD), numbers that were found to be common from their partners, and multiply them by the number of views the channel gets per day.

Singapore – With more people relying on e-commerce during the pandemic, shoppers have also increasingly become more selective with the platforms they’re using, and in the Southeast Asia region, about half of consumers across markets were found to uninstall shopping apps, according to a report by e-commerce aggregator iPrice Group, in partnership with SimilarWeb and AppsFlyer.

Data from the report showed that in the first and second quarter of 2020, an average of half of the consumers in SEA countries Vietnam, Indonesia, and Malaysia as well as Thailand, and Singapore ditched using shopping apps, with the group of consumers demonstrating the behavior with a slight uptick in the second quarter of 2020. The highest average uninstallation was led by Vietnam with 49%, followed by 47% in Indonesia, 41% in Malaysia, 37% of consumers in Thailand, and 36% of shoppers in Singapore. 

When it comes to app acquisition, on the other hand, there has also been an increase in installations, in tandem with data showing that some apps are being let go. With over 12.4 million installs analyzed, the report found that there was a 2% average increase of organic installs on iOS and android shopping applications from users in the SEA region from January to June in 2020. 

The report noted that among many things that led users to install shopping applications were lockdown periods, online sales, and app features, such as free shipping and discounts. E-commerce companies partnering with superstars, such as K-pop group Blackpink, actor Lee Min-ho, and footballer Cristiano Ronaldo, among others, have also become a factor in attracting consumers.

With web traffic among e-commerce sites, on the other hand, the report revealed that online shopping platforms across SEA markets gained a positive increase year-over-year from 2019 which can be seen most in Singapore, whichexperienced a surge of 35% compared to 2019, followed by the Philippines (21%), Vietnam (19%), Malaysia (17%), Thailand (15%), and Indonesia (6%).

Online department stores’ web traffic also experienced a 52% average increase from the first quarter of 2020, proving that most countries in the region flocked to online department stores instead of physical stores due to social distancing.

However, platforms that particularly offer cosmetic products showed a web traffic decrease of 35% from the first quarter to fourth quarter of 2020. Fashion and electronics sites also experienced a 14% decrease in traffic in the six countries.

With more visits to online shopping platforms, comes the increase in average spending. The same study revealed that SEA consumers’ average spending increased by 19%. Although fashion and electronics sites saw a slight decrease in web traffic, the average basket size for these categories significantly increased, as well as for sports and outdoor products.

According to the study, consumers in SEA spent an overall average of US$2 per order in 2020, which was 19% higher than 2019’s. Singapore recorded an average US$61 spent per order, while Malaysia locked in US$41, with both showing the highest average basket size in 2020 in the region.

“These unusual shifts have presented a sign of digital acceleration in online retail despite the global pandemic that is affecting consumers in the region,” noted iPrice.

Singapore – Singapore-headquartered e-commerce platform Shopee retains its leadership as the most-visited e-commerce site in the Southeast Asia region in 2020, followed by similarly Singapore-born e-commerce Lazada, the newest report from e-commerce aggregator iPrice showed.

In the latest report that is in partnership with SimilarWeb and Appsflyer, Shopee topped the ranks, garnering on average 281,385,626 visits on the platform. In 2019, similarly earning the top spot Shopee had a total combined regional traffic of 2,061,511,094 on the platform.

Lazada is the second most-visited e-commerce platform, with a total average visit of 137,154,967 in 2020, where in 2019, it recorded total regional traffic of 1,843,848,694, likewise trailing Shopee. 

Meanwhile, Indonesia e-commerce platforms Tokopedia and Bukalapak ranked third and fourth respectively, each of them garnering on average 88,889,000 and 35,728,425 platform visits respectively, compared to their total visits of 906,032,258 and 646,348,016 in 2019 respectively.

Thegiodidong, a Vietnamese e-commerce platform, ranked five on the list, with an average 28,650,650 visits last year, in comparison to its 351,327,843 total visits in 2019.

The other platforms in the list saw some changes in the ranking, as Vietnamese e-commerce Sendo.vn dropped two ranks from its sixth rank in 2019 to being in the eighth rank in 2020. Meanwhile, Vietnamese e-commerce Tiki and Indonesia e-commerce Blibli moved one step higher than Sendo this time, garnering the sixth and seventh places respectively. 

Three brands, namely Singapore’s Qoo10, Indonesia’s JD ID, and fashion e-commerce site ZALORA, failed to be in the final list of top 10 key players in 2020 despite showing relevance in the second and fourth quarter of 2020.

Singapore – The pandemic has been a driving force of the increase of Google searches related to Valentine’s Day gifts, more specifically a 57% increase compared to 2019, according to statistics from e-commerce aggregator iPrice.

iPrice observed certain Asian countries’ Google searches on romantic gifts, such as in Singapore, Malaysia, the Philippines, Thailand, and Vietnam, and it was found that among gifts searched during Valentine’s day, ‘Care Packages’ were looked into the most, with a surge of 238%. ‘Care package’ is a term coined during the lockdown, which refers to a personalized bundle of items that could contain any gifts such as food, stationery, or even health-related items, as a gesture of connecting to loved ones and friends.

The top search on the term was followed by ‘scented candles’, which tallied a 236% surge. Interestingly, ‘lingerie gift’ searches have also spiked by 82%.

Which are the most sought after gifts this Valentines - iPrice Group

Common gift items for Valentine’s Day have also seen a greater increase in online searches, including terms ‘roses’ (123%), ‘flowers’ (83%), ‘chocolates’ (50%), and ‘bouquets’ (49%).

Dating apps have also drawn greater attention at a time of lesser physical interactions. The same report has stated that between the period of February 2020 and January 2021, keywords results in relation to each country’s top 5 dating apps have increased. 

The study explains that this means if a person types any of the top dating apps in the app store, like ‘Tinder’ for example, results for apps like Tinder would show. iPrice observed such an increase in suggested dating apps related to dating apps in all Asian countries during the pandemic.

Did the pandemic drive the rise of dating apps in Asia - iPrice Group

Interestingly, Taiwan takes the top spot with a surge of 194% of keyword results of dating apps. The trend is followed by Malaysia, the Philippines, Vietnam, and Singapore with the most increase in keyword results on dating apps in the App Store.