Tag: Hootsuite

Vancouver, Canada – Global social media management company Hootsuite has announced that it is set to acquire Talkwalker, an AI-powered social listening solutions company. 

By acquiring Talkwalker, Hootsuite aims to help marketers unlock the value of social media relationships by having a combined social media engine that can turn insights into action into impact—all fueled by AI.

Moreover, its clients can expect having predictive analytics and social intelligence that can give forward-looking insights to get a head-start on a cultural trend before it starts and get a brand noticed in the larger conversation.

In addition, the combined capabilities of both companies will drive more qualified leads into a seller’s funnel from social through a deeper understanding of audience intent, as well as offer comprehensive reach across more than 100 social networks and 150 million websites.

Irina Novoselsky, CEO of Hootsuite, said, “We have had listening for years. But it was industry standard, just like everyone else’s. While that worked then, the industry is entering a new era of social media performance. To achieve this, we’re building a social media performance engine, a feedback loop where AI takes consumer data and generates insights for actionable strategies and measurable impact. The combination of social listening’s best insights technology, Talkwalker, brought into Hootsuite, will leapfrog the industry into the future of social marketing.”

Meanwhile, Lokdeep Singh, chief executive at Talkwalker, commented, “I am confident that this acquisition marks a significant milestone not just for Talkwalker, but for Luxembourg as well. It’s proof of the immense potential this vibrant ecosystem holds for nurturing and scaling startups into global tech leaders. Together with Hootsuite, we’ll continue to harness Luxembourg’s dynamic environment, propelling innovation, driving growth, and serving our customers, as we shape the future of social analytics and performance on a global scale.”

Shanghai, China – KAWO, China’s social media management platform, has announced an expansion of its strategic partnership with Hootsuite. This collaboration aims to provide international brands with better access, deeper insights, and increased operational efficiency in China. 

The partnership expands on an existing collaboration by focusing on three key verticals: education, pharmaceuticals, and financial services. This collaboration has enabled global marketers to manage both global and Chinese social media networks through a unified platform on Hootsuite.

Through this partnership, international marketers will have access to KAWO within Hootsuite, enabling them to manage and analyse content across Chinese and international social media platforms like Facebook, Instagram, Weibo, and WeChat. It provides a combined content management and data analysis solution. 

Marketers may utilise evolving trends in order to craft experiences that connect with their target audiences and improve performance by providing real-time data analysis and insights across multiple markets. 

Speaking about the partnership, Alex Li, chief executive officer of KAWO, said, “Global marketers and brands are increasingly looking to power their campaigns and drive performance in China’s rapidly evolving social media landscape. From platform selection to creating engaging content and accurately measuring ROI, brands and marketers want cutting-edge solutions that help them be more strategic and dynamic in their local campaigns.” 

He added, “Our enhanced partnership with Hootsuite will make it more seamless for marketers to make timely, data-driven decisions by providing much- needed visibility and understanding on a single platform, enabling them to channel their focus towards delivering engaging, impactful campaigns in China.” 

Meanwhile, James Partington, director of partnerships programs, Hootsuite, said, “For over 15 years, we’ve been helping brands grow online by delivering best-in-class social media tools that drive efficiency and results. We are excited to strengthen our partnership with KAWO, having seen the benefits our early collaboration/integration provides to our customers.” 

“Working together in a broader partnership, we look forward to delivering enhanced productivity in a collaborative ecosystem that will boost the competitive advantage for our customers,” Partington added. 

Hong Kong – Digital-enabled brand agency Totem Media has announced its latest  partnership with Hootsuite, the global social media management platform.

The newly established partnership allows Totem Media to officially distribute Hootsuite across the Asia region, including China, Japan, South Korea, Southeast Asia and India.

Through this collaboration, Totem Media’s clients can look forward to benefiting immediately with instant access to the new offerings. Additionally, Hootsuite can also be integrated with other foundational platforms, including CRM systems and other important channels for growth in Asia.

Talking about  the partnership, Chris Baker, founder of Totem Media, said, “As the Asia region becomes increasingly more important for global brands, we see the value of Hootsuite as a centralized dashboard for marketing leaders. Management teams in Asia need to keep track of multiple markets, ensuring that brand growth is clear and consistent.”

“We are excited about how this partnership will allow us to increase the impact of our work in social media, brand tracking, growth planning, insights and data analysis. Hootsuite, together with its rich ecosystem of apps and tools, should be a foundational platform for CMOs managing the region,” he added. 

Meanwhile, Brad Wochomurka, vice president, global partnerships at Hootsuite, commented, “Totem Media is a great addition to our reseller program. Their mix of digital marketing capabilities, brand growth insights and experience across key Asian markets, make Totem Media a valuable partner.”

Singapore – Global social media marketing firm Hootsuite will lay off a third of its workforce, TechCrunch first reported. The lay-offs are part of an ongoing layoff trend from giant companies such as Snap.

According to a statement to TechCrunch by CEO Tom Keiser, the layoffs are meant to refocus their strategies to drive efficiency, growth and financial sustainability. However, there were no specific statements regarding the number of layoffs, nor do the laid-off employees have been reported to receive any severance.

However, a report from The Globe and Mail suggests that the Canada-based company–currently having 1,400 people on board–will be laying off around 400 employees.

Hootsuite recently launched a rebranding campaign with its newest mascot called Owly. It has also raised around US$300m, with investors including Fidelity and Accel.

This was not the first time Hootsuite had made some lay-offs, as in 2019 it laid off around 10% of its employees amidst reports that it had failed to sell itself.

Manila, Philippines – Talkwalker, the leading consumer intelligence company, and Hootsuite, the global leader in social media management, have released their Brand Love 2022 report. Each year, Talkwalker uses its consumer intelligence capabilities to analyse over 1,500 brands, to see which ones are the most loved.

This year, the leading brands for Southeast Asia (SEA) include names like Sulwhasoo, UNIQLO, Jollibee, AIA, and DBS Bank, in addition to other international leading brands such as Asics, Jimmy Choo, Fjällräven, Apple, and more. By partnering with Hootsuite, the report now also includes tips on how brands can improve their brand love immediately.

The report uses a refined methodology to create the Talkwalker Brand Love Index. With over 10 years of client research and in-depth analysis of use cases, the index identified 3 critical scores for monitoring brand love – Passion, Trust, and Customer Satisfaction (CSAT). These scores were calculated by analysing over 2.6 billion conversations from social media, news, blogs, and reviews, to identify the brands consumers really care about.

“This is the third year running Talkwalker has developed the Brand Love report,” said Elena Melnikova, Talkwalker CMO.

Melnikova adds, “And each year it reveals a clear picture of what’s driving consumer passion at that time. Consumer priorities, values, and behaviours change constantly, and only those brands that are close to their consumers, foresee these changes and adapt. These are the brands that are sustaining and growing their brand love. Love your consumers, and your consumers will love you.”

In the past year, there was an increased focus on sustainability in the world, particularly on what impact brands are having on a social, economic, or environmental level. As many of the top 50 brands have prioritised sustainability efforts, we can see that this should not just be a consumer priority, but a critical brand strategy that can help create or kill brand love.

“As a marketer, if the past year and a half taught us anything, it’s that the traditional ways of advertising have changed drastically. Brands who put authenticity and courageous creativity at the core of their plans are the ones who generate the most brand love,” said Maggie Lower, CMO, Hootsuite.

“This year’s Brand Love report features shining examples that we can all learn from of how companies are innovating and connecting with their audience in different ways to build loyalty and affinity,” added Lower.

To discover more, download the Brand Love 2022 report here.

Vancouver, Canada – Global social media management platform Hootsuite has joined the content marketing speciality within TikTok’s Marketing Partner Program. As an official badged partner, Hootsuite has launched an integration that enables its customers to effectively manage, execute and optimise their TikTok content alongside their other platforms, from one integrated tool.

To empower businesses to explore the vast potential of this immersive platform and ease the transition for marketers looking to scale content creation, Hootsuite will be guiding its customers through this integration, one step at a time. Hootsuite will be helping its customers become creatively courageous on TikTok by launching a full suite of educational resources.

Maggie Lower, chief marketing officer at Hootsuite, said, “It’s safe to say that this partnership with TikTok has been much anticipated—as much for Hootsuite as for our customers. We’ve watched as video content has grown into a powerful tool that successful brands use to socialise with the world, and have identified the pain points our customers face in creating this type of content.I am beyond thrilled that Hootsuite can now play a more direct role in helping businesses become fearless on this unique, rapidly evolving digital platform.”

By way of the new integration capabilities, customers will now have the ability to elevate their content sharing experience on TikTok, and feel empowered to take the leap with Hootsuite as a trusted partner.

Meanwhile, Melissa Yang, head of ecosystem partnerships at TikTok, commented, “At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities. We are excited to welcome our new content marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry.”

She added, “These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.”

Hong Kong – Hong Kong internet users spent on average almost a whole hour more online each day in 2020 compared to the previous year, a new report from creative agency We Are Social and social media management Hootsuite shows.

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According to the report, time spent on the internet daily has increased from 6 hours and 16 minutes a year ago to 7 hours and 15 minutes today, following a year of COVID-19 related lockdowns, which curtailed many normal activities. This means Hong Kong’s internet users devote over a day more per month to being online versus a year ago.

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In terms of demographics, users aged 16-64 spend an average of an hour and 57 minutes a day on social media, making it the second most popular online activity for Hong Kongers after watching television. YouTube, WhatsApp, and Facebook are the most used networks but Snapchat is growing in popularity as parent company Snap reports its advertising reach in Hong Kong rose by 13% over the previous quarter.

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Of the same demographic, social media is mostly used for brand research with 44% of internet users, higher than for most countries, while 34% use voice commands in searches. 

The increase in time on the internet also shone a light on ad spend which the report revealed is in tandem with such leap. A year-on-year increase of 7% was seen in the amount brands spent on advertising on social media against a 4% rise in overall digital ad spend for 2020.