Tag: Hong Kong

Hong Kong – Lanson Place Causeway Bay has introduced a bespoke neighbourhood map, offering guests the opportunity to explore the hidden gems and vibrant culture of the dynamic Causeway Bay community through a self-guided walking tour, just steps from the luxury hotel.

The Causeway Bay Neighbourhood Map is more than just a navigation tool; it reveals the true essence of Causeway Bay and the nearby Tai Hang, two of Hong Kong’s most vibrant districts. 

Curated with today’s travellers in mind, the physical map encourages guests to venture beyond typical tourist spots and explore lesser-known paths frequented by locals, offering an authentic experience that immerses them in the cultural richness and modern energy of the area at their own pace and according to their personal interests.

The insider’s guide features iconic landmarks such as the Jardine Noonday Gun in Causeway Bay and the historically significant Lin Fa Kung Temple in Tai Hang. It also highlights lesser-known, independent businesses, including charming eateries, artisanal shops, and hidden gems that capture the authentic spirit of the neighbourhood.

For a more personalised experience, the guide also encourages guests to consult Lanson Place’s expert concierge team, who can provide tailored recommendations based on individual preferences.

The bespoke map was created in collaboration with Hong Kong-born artist Don Mak, renowned for his whimsical style that blends the city’s cultural and urban elements, capturing both its iconic architecture and natural beauty through an artistic lens that reflects the area’s distinct charm.

Along with the physical map, Lanson Place Causeway Bay has partnered with Handl Media, a creative agency specialising in hospitality branding, to produce a series of engaging videos.

The videos complement the map by highlighting the hotel’s luxury offerings and the vibrant energy of Causeway Bay, showcasing a unique fusion of local, Western, and Asian cultures through hidden gems featured on the map. The goal is to inspire guests to explore not only the hotel but also the diverse community that surrounds it.

Recognising the rising demand for authentic, hyperlocal experiences, Lanson Place Causeway Bay’s guide invites guests to explore beyond typical tourist attractions. Through this initiative, the hotel aims to foster deeper connections and more meaningful interactions within the vibrant neighbourhood where locals live, work, and play.

Connie Wang, head of marketing communications at Lanson Place Hospitality Management Limited, shared, “As an integral part of the neighbourhood, Lanson Place serves as a crucial nexus within the community by fostering genuine connections with our guests.” 

“Our initiative in crafting an area guide and collaborating with talented creatives symbolises our commitment to uncovering the local delights of the city. By supporting local businesses and artisans, we seek to nurture the culture of our neighbourhood, creating a deeper sense of belonging for our guests,” Wang added.

This initiative marks the first step in Lanson Place’s evolving guest experience. A digital version of the map is in development, providing travellers with easy access on their devices. Additionally, plans are underway to integrate the map with further content on the hotel’s website, enhancing both accessibility and interactivity for guests planning their stay.

The physical map is now available at the hotel’s concierge desk and on the website. Meanwhile, video highlights and insider discoveries will be gradually shared across Lanson Place’s social media channels.

Hong Kong – Brand practice Anak has unveiled the launch and new brand identity of social club 1880’s latest venture, 1880 SOCIAL, a dynamic lifestyle destination situated at Two Taikoo Place in Hong Kong.

1880 SOCIAL is a first-of-its-kind, fully accessible concept that offers the brand’s signature hospitality and programming to the public. Located on the first three floors of Two Taikoo Place in Quarry Bay, Hong Kong, it joins 1880’s third private members’ outpost, 1880 Hong Kong, alongside 1880 Singapore and 1880 Brawa.

The interiors of 1880 SOCIAL and 1880 Hong Kong, designed by MSDO and AvroKO’s Bangkok studio, feature restaurants, coffee and wine bars, a gym, spa, working lounge, co-creation facilities, event spaces, and more.

Anak collaborated with Swire Properties to bring 1880 SOCIAL to life, working closely with long-time partner 1880 to craft the new brand identity. This marks an extension of the 1880 universe, originally developed by Anak in 2017 for the private members’ club that first launched in Singapore.

Anak created the name 1880 SOCIAL and developed a brand system inspired by the group’s ethos, “in service of good conversations,” capturing the buzz and atmosphere that will define this vibrant social hub.

“We envisioned an identity for 1880 SOCIAL that embodies the dynamic interplay of work and play within the space. Through punctuation and letterforms, notes and chords, steps and routines, we have created layers of innovative graphics and pattern sets that represent the rhythm and flow of life in this multi-purpose campus where conversations spark, ideas flourish, and a diverse community comes together,” explained Jeremy Tan, creative director at Anak.

Inspired by the concept of “reading the room” developed by The Secret Little Agency, 1880 SOCIAL’s logo and monogram incorporate the 1880 wordmark alongside an abstracted ‘S,’ offering a glimpse into a dynamic graphic world.

To embody its brand ethos, the system also features a conversation device that uses typography to “paint” mental images, enhancing movement, energy, and buzz.

Anak developed flexible brand principles that can be applied across various touch points within 1880 SOCIAL. Using patterns inspired by punctuation and notes, the spirit of conversation is embedded in both physical spaces and digital communications, creating a dynamic atmosphere where people and ideas converge.

Marc Nicholson, 1880 founder, shared, “1880’s expansion to Hong Kong marks a thrilling new chapter in our mission to inspire conversations that make the world a better place.” 

“Both 1880 Hong Kong and 1880 SOCIAL embody our commitment to providing world-class hospitality alongside thought-provoking programming, creating a vibrant ecosystem that will redefine the every day in this dynamic city. I’m incredibly excited to see how the Taikoo Place and wider community come together in this beautiful space and where the journey takes us from here,” Nicholson added. 

Hong Kong – With their frequent use of digital devices, more than half of Gen Z (51%) say they are the primary targets of fraud schemes, while Millennials report being the most frequently victimised, according to a new report by TransUnion.

The report indicates that 39% of adult respondents in Hong Kong reported being targeted by fraud attempts via online, email, phone, and text messaging over the past three months, with 5% stating they fell victim.

Across generations, Gen Z and Millennials reported the highest targeting rates. In particular, 51% of Gen Z respondents said they were targeted in the past three months—a six-point increase from TransUnion’s Q3 2023 study. 

The report suggests that Gen Z’s frequent use of digital devices, which heightens their susceptibility to fraud schemes, could be the reason for this elevated targeting rate compared to other generations.

Meanwhile, 41% of Millennials reported being targeted by fraud attempts, with 7%—the highest rate among generations—indicating they had fallen victim.

Additionally, among all generations who reported being targeted, vishing—fraudulent phone calls intended to extract personal information—was the most common scheme at 36%, followed closely by phishing (fraudulent emails, websites, social posts, QR codes, etc., aimed at data theft) at 33%.

TransUnion’s report also revealed that 5.7% of all attempted digital transactions involving consumers in Hong Kong were flagged as suspected digital fraud in the first half of 2024—10% higher than the global average of 5.2%.

In the first half of 2024, the community sector—encompassing online forums and dating sites—recorded the highest suspected digital fraud rate globally, with Hong Kong at an elevated rate of 15% compared to the global average of 11.5%. TransUnion noted that profile misrepresentation was the most common type of digital fraud encountered in this sector across its global customer base.

Furthermore, the report found that account creation was the highest fraud risk in Hong Kong’s digital communities sector, with 29% of attempted account creations flagged as suspected fraud in H1 2024—a 126% rise from H1 2023. This surge, likely driven by synthetic or stolen identities, aligns with recent Hong Kong police reports of over 500 fraudulent cases in fake compensated dating scams, totalling HK$243 million in losses.

In H1 2024, the retail sector in Hong Kong reported the second-highest suspected digital fraud rate at 9.5%, followed by financial services at 5.5%. Financial services experienced the largest year-over-year increase in suspected fraud at 29%. 

These initiatives are crucial in light of the significant year-over-year increase in financial losses during the first half of the year, as TransUnion reports a 78% surge in suspected digital fraud attempts in Hong Kong’s financial services from H1 2023 to H1 2024.

Jerry Ying, chief product officer at TransUnion Asia Pacific, said, “While digital fraud may fluctuate, the prevailing trends in data breaches and scams have an unmistakable impact on consumers. Despite Gen Z and Millennials being particularly vulnerable demographics in the digital era, all consumers rely heavily on businesses to ensure that they enjoy a secure digital experience.”

“It is therefore imperative for businesses across industries to employ a strategy of continuous innovation and friction-right fraud prevention through technologies such as identity verification, IP intelligence, device reputation, and synthetic identity detection that will all be conducive to enhancing consumer trust and delivering better business results,” Ying added. 

Hong Kong – Invest Hong Kong (InvestHK) announced the official opening of popular Japanese doughnut chain Mister Donut’s first store in Hong Kong, marking the brand’s entry into the city as part of its regional expansion strategy.

Located in an art-themed shopping mall in Tsim Sha Tsui, the new store offers a wide selection of popular doughnuts crafted with the same high-quality ingredients as in Japan. Among its offerings is the signature Pon de Ring, beloved locally and internationally for its soft, airy, and chewy texture.

Jimmy Chiang, associate director-general of Investment Promotion, said, “We are happy to see that a famous Japanese food brand has established its foothold in Hong Kong. The city, as a well-known food paradise, is an ideal place for companies to promote their brands to the world. We wish the brand every success in Hong Kong and beyond.”

Duskin Co. Ltd. has brought Mister Donut, part of its food portfolio, into the Hong Kong market through a partnership with local franchisee Dragon Circle Enterprise Limited.

As part of its expansion strategy, Duskin is exploring entry into additional Asian markets while strengthening its presence in existing locations.

Fanny Su, chief executive officer of Dragon Circle Enterprise Limited, expressed that the company sees significant potential for Mister Donut in Hong Kong, driving its decision to introduce the brand to meet local demand.

“Our market research shows that there is a huge potential customer base in Hong Kong. They are so looking forward to the Mister Donut brand coming to Hong Kong. That is why we are bringing the brand to the city. We will open the second shop by the end of this year, and nine in total by 2027,” Su said. 

Hong Kong – Cathay Pacific has unveiled its latest campaign, ‘Where Artistry Takes Flight,’ to introduce its newest Business Class offering, the Aria Suite, designed to elevate the in-flight experience through artful elegance and innovation.

Cathay Pacific’s new Aria Suite showcases a human-centric design that emphasises comfort and elegance. Its unique sculptural form, ambient lighting, and meticulously crafted textiles are thoughtfully integrated to create an immersive experience. Aria Suite promises people a different experience where artistry and attention to detail are at the heart of service. 

Created by Publicis Groupe Hong Kong, the accompanying launch film invites viewers to embark on a journey through the Aria Suite, showcasing its features from takeoff to landing. The film positions the suite not merely as an airline product but as a thoughtfully crafted work of art.

The film highlights the emotional responses evoked by each feature in the suite: adjustable warm lighting that mimics the sun, a sculptural wrap-around design that offers a sense of private escape, and a curated collection of ‘Gallery in the Skies’ artworks that transform the cabin into a painterly landscape. The film also captures the sensation of grassy fields through rohi’s breathable woven wool and showcases flowing fabrics that embody the comfort and softness of the Aria Suite’s bedding.

“The Aria Suite is your private hideaway in the sky—a place to relax in quiet, comfortable luxury, where every detail has been carefully considered to elevate your experience on board,” said Vivian Lo, general manager for customer experience & design at Cathay Pacific. 

This marks the first time Cathay Pacific has branded its Business Class product, backed by a campaign that showcases the state-of-the-art features making the Aria Suite the pinnacle of comfort and privacy.

Edward Bell, general manager for brand, insights, and marketing communications, shared, “The Aria Suite takes Cathay Pacific’s already exceptional business-class experience to the next level, so we needed a campaign that captures the artistry of its design, immersing the audience in different sensorial worlds inspired by the suite itself.” 

Christopher Lee, chief creative officer at Publicis Groupe Hong Kong, added, “Cathay Pacific is elevating the craft in business class, so we set out to craft a campaign that is worthy of the Aria Suite’s impeccable design and artistry. Every evocative scene, every crafted detail, captures the warmth and tactility of the Aria Suite’s distinctive and mindful design, curves, and texture. Even the music is an original piece designed to make you feel the suite’s timeless humanity, but with a modern beat.” 

Cathay Pacific will progressively introduce its newly designed Boeing 777-300ER cabins starting this month. Alongside the revamped Business Class experience, both the Premium Economy and Economy cabins have also been meticulously redesigned to maximise comfort. 

An exclusive launch event at HAECO Aircraft Hangar in Hong Kong kicked off the unveiling of the Aria Suite, drawing celebrities, influencers, journalists, and valued Cathay members. The hangar was transformed to reflect the suite’s warmth and elegance, showcasing a ‘Gallery in the Skies’ featuring artworks from Hong Kong artists that transport viewers to another world. Soon, out-of-home billboards will extend this gallery experience to a wider audience.

Hong Kong – Pizza Hut Hong Kong has teamed up with iProspect Hong Kong for a Halloween-inspired campaign that brings a spooky twist to their menu, featuring a special-edition product and an interactive experience to engage customers throughout the season.

In this campaign, Pizza Hut and iProspect Hong Kong invite customers to embark on a fun, interactive search for hidden spooky faces nestled within the pizza crust and melted cheese. 

This creative approach not only showcases Pizza Hut’s delicious offerings but also lets customers rediscover their favourite food in a playful way, turning each bite into a delightful surprise.

The campaign is live on social media, with OOH advertisements strategically placed in high-traffic areas across Central from October 26 to November 1, drawing attention and inviting passersby to join in the Halloween festivities.

Embracing the Halloween spirit, Pizza Hut has also introduced special edition ‘spider-shaped cheese sticks.’ These fun and festive treats are the perfect addition to any Halloween gathering, making it easy for fans to celebrate the spooky season.

The name of the cheese sticks, “藍芝蛛點點棒,” is a playful pun: “藍芝” refers to the blue cheese dip, while “芝蛛” sounds like “spider” in Cantonese. Additionally, Pizza Hut has also launched a “spider-catching” game on social media, where participants can win free garlic bread, adding an extra layer of excitement to the spooky season.

Huey Wong, creative director at dentsu Hong Kong, said, “Halloween is all about embracing the unexpected, and we wanted to turn every pizza into a canvas of spooky delight. By encouraging customers to discover their own surprises, we aim to transform their usual food experience into something extraordinary. It’s not just about enjoying delicious food; it’s about creating memorable moments that celebrate the spirit of the season.” 

Renee Chan, director of customer experience & marketing at Pizza Hut Hong Kong, added, “At Pizza Hut, we love to playfully push the boundaries of pizza-making and spark conversations. Our aim is to keep things fun and eye-catching, ensuring that  our products leave a lasting impression. We want our customers to enjoy our food in the most innovative ways possible, making every bite an exciting experience.” 

Hong Kong – Maxim’s Group (Maxim’s) has unveiled its collaboration with 7-Eleven to create the innovative canned ‘Coffee BOB,’ a craft beer crafted from upcycled coffee grounds sourced from daily operations at 7CAFÉ.

In this collaboration, Maxim’s repurposes surplus bread from its facilities and coffee grounds from 7CAFÉ’s daily operations to produce the new canned ‘Coffee BOB.’ By utilising its award-winning recipe, this initiative guarantees exceptional quality and design while infusing the beer with the unique flavour profile of 7CAFÉ.

BOB, short for ‘Bottle of Bread,’ is a key step in Maxim’s commitment to a circular economy. This craft beer series replaces traditional barley with surplus bread and crusts from Maxim’s facilities. So far, BOB has upcycled 3.5 tonnes of bread and 300 kg of coffee grounds, producing variants like the pale ale ‘Original BOB’ and the coffee-infused stout ‘Coffee BOB.’

This partnership utilises 7-Eleven’s extensive retail network to promote sustainable practices like waste reduction and upcycling. Maxim’s and 7-Eleven aim to enhance audience engagement with BOB through integrated online and offline marketing strategies.

Coffee BOB will initially launch at 70 selected 7-Eleven stores, with plans to expand to nearly 800 in Hong Kong and Macau. Lin Min-chen will continue as the spokesperson for BOB, and yuu members can redeem a can for just 2,200 points plus HK$5—a 66% discount, limited to 10,000 redemptions. 

Keith Siu, chief operating officer (Hong Kong and Macau) of Maxim’s Group, said, “This partnership sets a precedent for cross-sector collaboration and paves the way for more sustainable initiatives in the industry.” 

Alex Liu, managing director of 7-Eleven HK & Macau at DFI Retail Group, also commented, “Our shared vision for sustainable development brought us together for this collaboration, expanding our ‘Grounds to Green’ project with the introduction of the new canned coffee BOB, further promoting environmental protection and a sustainable lifestyle.”

Maxim’s Group remains committed to sustainability through initiatives such as the WeGen farming regenerative agriculture project and its efforts to transform pre-consumer food waste into premium products.

Meanwhile, 7-Eleven’s “Grounds to Green Coffee Grounds Upcycling Program” has been repurposing coffee grounds from 7CAFÉ into fertilisers for local charity farms since July, supporting vegetable cultivation for 10 charities. The next phase introduces BOB canned coffee craft beer, further transforming used coffee grounds. This initiative promotes food waste recycling and raises environmental awareness, reinforcing the “food wise” message.

Hong Kong – To effectively engage the influential Mainland Chinese expat demographic in Hong Kong and drive growth, brands must implement culturally attuned strategies, as outlined in a recent whitepaper by EternityX.

With exclusive research from EternityX’s ‘PilotX’ platform and a proprietary survey conducted with MobTech, the whitepaper acts as a strategic blueprint for brands aiming to capitalise on the high-value demographic of Hong Kong’s Mainland Chinese expat community. By gaining insights into the economic influence and cultural preferences of this demographic, brands can craft targeted campaigns that resonate profoundly and foster sustainable growth.

According to the report, Mainland Chinese expats, especially those aged 35–54, are an affluent and highly educated group holding influential positions in technology, marketing, and government sectors. In addition, more than 65% have a bachelor’s degree or higher, and 72% earn over HKD 40,000 per month.

The report also reveals that women in middle- and high-income brackets are leading substantial spending growth, with their investments in finance, real estate, and luxury goods far surpassing industry index averages.

This indicates that brands overlooking this key demographic risk missing out on a highly influential consumer segment.

Charlene Ree, CEO of EternityX, emphasised, “Mainland Chinese Expats are fundamentally reshaping Hong Kong’s business landscape. By strategically aligning with this group, brands can bridge business growth with deeper cultural integration, ensuring that their initiatives resonate and drive lasting market impact.”

Additionally, Mainland Chinese expats remain strongly connected to their cultural roots through platforms like WeChat, Douyin (known globally as TikTok), and Xiaohongshu. 

WeChat remains the leading platform, with over 80% of expats using it daily. Its multifunctional features—spanning social interaction, mobile payments, and e-commerce—make it the top channel for consumer engagement.

Meanwhile, Douyin and Xiaohongshu are increasingly being used for entertainment and purchase decisions, particularly by affluent expats seeking lifestyle inspiration. Brands have the opportunity to craft compelling content that engages expats in an organic, relatable way.

These channels are essential for brands aiming to build long-term loyalty and foster authentic engagement. The report highlights that incorporating culturally resonant content on these platforms can deepen connections and cultivate lasting trust.

EternityX’s whitepaper advises brands to analyse the media habits and advertising preferences of Mainland Chinese expats to craft more effective, culturally resonant campaigns.

The report finds that Key Opinion Leaders (KOLs) play a crucial role in influencing purchasing decisions, underscoring the need for brands to collaborate with KOLs to build credibility and trust. This is especially important for engaging younger Mainland Chinese expats who actively follow influencers on platforms like Douyin and Weibo.

Additionally, short-form video content, social media feeds, and in-app banners provide highly engaging touchpoints, offering brands direct access to expats’ daily lives. Utilising these channels enables brands to maintain constant visibility and drive higher conversion rates.

“The key to successful engagement lies in brands adopting a culturally attuned strategy. Whether through influencer collaborations or relevant content on trusted platforms, brands need to meet Mainland Chinese Expats where they are most active… while maintaining authenticity and respect for their cultural values,” Ree explained. 

To effectively engage the Mainland Chinese expat market, the whitepaper advises brands to reassess and adapt their strategies continually. They must regularly evaluate their marketing approaches to remain aligned with the evolving preferences of this demographic. By leveraging data-driven insights and the proven effectiveness of digital and influencer marketing, brands can cultivate loyalty and achieve sustainable long-term growth.

Moreover, to maximise ROI, brands should prioritise early adoption and tailored engagement across platforms like WeChat, Douyin, and Xiaohongshu to gain a first-mover advantage in a competitive market.

“This whitepaper is more than a strategy guide—it’s a call to action for brands to adapt, evolve, and harness the full potential of Mainland Chinese Expats. By understanding their unique behaviours and values, brands can create authentic connections that foster growth, loyalty, and long-term success,” Ree concluded. 

Hong Kong – Quantcast has bolstered its leadership team with the appointment of seasoned digital advertising expert Sally Ng as managing director for North Asia, alongside Yanny Chan as the new client success manager in Hong Kong.

Based in Hong Kong, Ng joins Quantcast from Hivestack, where she served as regional vice president for Greater China. With over 23 years of experience in the digital industry, Ng has held senior roles in sales, client services, and regional leadership at prominent companies such as Sojern, AdParlor, AudienceScience, Sizmek (formerly MediaMind), and Yahoo.

In her new role as managing director, Ng will lead the growth of Quantcast in Hong Kong, China Outbound, Taiwan, and other North Asia markets. 

Ng has specialised in sales and business development, using her expertise and leadership to guide several global ad tech companies in successfully entering the Hong Kong and Taiwan markets. She has also been instrumental in educating stakeholders on the benefits of programmatic advertising.

Moreover, Ng has served on the IAB HK Programmatic Committee, leading the Ad Tech & Programmatic team, and is a member of the Advisory Committee for the IAB HK Digital Awards 2025.

Commenting on her new role, Sally said, “Quantcast is an exciting and growing business that continues to innovate, such as the recent launch of its self-serve platform, offering all sizes of advertisers the tools and insights to develop successful digital ad campaigns.”

“I have been a long-time advocate of the benefits of programmatic advertising and demonstrating the effectiveness of this innovative ad technology to clients and the broader Asia Pacific market, and I look forward to working with the Quantcast team to further their clients’ success,” she continued. 

Meanwhile, Chan joins Quantcast as client success manager, bringing experience from her role as a digital specialist at IPG Mediabrands Hong Kong. She has also been part of the performance team at PHD and served as a digital marketing executive at Statrys.

In her new role, Chan will report to Joy Seah, head of client success at Quantcast APAC. 

“Having worked on the agency side, I have seen firsthand the impact Quantcast has made on clients’ businesses, and I am keen to bring my agency experience to Quantcast to drive further impact,” Chan expressed. 

Ng and Chan’s appointments come on the heels of Quantcast’s recent expansion in its Singapore and Australian offices, where six new commercial and sales management roles were added. Both will assume their new roles in Hong Kong immediately.

Sonal Patel, vice president for APAC at Quantcast, said, “Our clients and operations across the region continue to rapidly expand, and these appointments are a reflection of that acceleration. Sally is a hugely experienced and well respected digital advertising specialist in the region and will bring a wealth of valuable skills to the Quantcast team. 

“With the addition of Sally and Yanny, we are continuing to invest in talent, demonstrating our deep commitment to the region, and strengthening our expertise for clients. Sally will be a strong leader for our North Asia business and a great partner to our clients,” Patel added. 

Hong Kong – To further raise public awareness of environmental protection, Colgate is launching the ‘Small Act–Big Smiles’ initiative with Watsons Hong Kong, which aims to collect used tubes of any brands from consumers at nearly 180 Watsons stores in Hong Kong and transform them into valuable resources. 

This initiative encourages consumers to become more mindful of their recycling habits and take proactive steps.

Starting today, nearly 180 Watsons stores across Hong Kong are now equipped with collection stations where consumers can drop-off their used toothpaste tubes from any brands and they further will be sent for recycling. To incentivise this program, MoneyBack members who purchase Colgate selected range of recyclable toothpaste tubes with the recycling logo at Watsons stores will earn double MoneyBack points, making it easier than ever to support sustainable practices. 

Additionally, customers who bring back a used toothpaste tube of any brands to Watsons will receive a HK$10 Colgate voucher, which is redeemable upon purchase of HK$99 or more on Colgate products in any Watsons store. This incentive structure is a token of appreciation for consumers demonstrating mindful recycling behaviour. This small act of returning toothpaste tubes can initiate a chain of significant impacts on society.

The collected tubes will further be segregated into recyclable and non-recyclable tubes. All used recyclable toothpaste tubes will be handed over to Colgate’s green partners, The Loops and Gaau1Up, who specialize in recycling plastic waste into useful products with injection molding technology. The non-recyclable tubes collected will be repurposed into building materials. This way the collected materials will be reused again. 

Once recycled, these tubes will be upcycled into stationery items, which will be distributed to the underprivileged children through the Hong Kong Young Dentist Federation. To maximise the reuse of plastic waste and instill the principles of upcycling in the next generation, Colgate will also organise workshops for the underprivileged children as part of their ‘Bright Smile, Bright Futures’ program, which aims to provide oral health education, free dental screenings, and referral services to these children. 

These workshops will also raise awareness about the current plastic waste challenges in Hong Kong and inspire students to take small steps toward it. Colgate strongly believes these small steps will lead to a future everyone can smile about. 

Meenakshisundaram Chandrasekar, SVP customer development for Asia-Pacific at Colgate, remarked, “Plastic waste mismanagement is a major challenge for our generation, and we are all part of it. Although we have developed a recyclable tube, it is essential that we as a society embrace more mindful recycling habits to make these innovations more impactful. Through the ‘Small Act- Big Smiles’ program, we strive to influence positive behaviors and make meaningful societal change and we are very optimistic that people will fully support and make it a consistent habit.”

Meanwhile, Samuel Lee, managing director of Watsons Hong Kong, said, “Watsons has been driving sustainability consistently. Over the past decade, we have implemented numerous recycling initiatives and actively partnered with business partners and recycling organizations. In the past four years, we have successfully recycled 1.2 million empty bottles for recycling, including beauty & cosmetic, personal care and healthcare products, as well as milk powder tins. This achievement is equivalent to the height of 1,060 buildings of Cheung Kong Center. We are thrilled to collaborate with Colgate to extend our recycling efforts to toothpaste tubes of any brands. With our reward incentives, we aim to encourage greater customer engagement. Together, let’s ‘Look Good, Do Good, Feel Great’.”