Tag: Hong Kong
Hong Kong – Prudential Hong Kong, together with VML, has unveiled a new integrated campaign that turns parental anxiety about AI into a conversation on opportunity, creativity, and future-ready children. Titled ‘Next-Gen’, the campaign responds to a joint survey with FuDan University, which found that...
Hong Kong – Bluebell Group, an Asia-based brand distributor and operator, has formalised its executive leadership team and permanently appointed Philippe Guettat as group president & CEO. Guettat’s appointment marks the next chapter for Bluebell, with a focus on operational excellence, accelerated...
Hong Kong – HK Express has launched its latest brand campaign, integrating the idea of self-love into its brand philosophy and encouraging people to use travel as a way to reconnect with themselves amid the accelerating pace of city life. The campaign, “Self-Love through Travel”, centres on three creators...
Done alongside Handl Media and Yellow Door Studio, the campaign features a unifying story that celebrates and gives back to fans, teams, and partners.
Cheap no longer cuts it. Loud doesn’t mean meaningful. And human experience is everything. As Lunar New Year 2026 has shown, the way people in Hong Kong are shopping, gifting, and gathering is changing. Where hefty price tags and flashy gifts once dominated, tradition ruled and status mattered, behaviour...
Hong Kong – Minor Food, a subsidiary of Thailand’s Minor International, is said to be considering a Hong Kong initial public offering (IPO) by the end of 2026, aiming to leverage the city’s deep capital markets and broaden its pool of potential investors. According to the Bangkok Post, Minor International’s...
Hong Kong – Chow Tai Fook Jewellery has opened its first flagship store, expanding its product range and introducing a lifestyle offering as part of the company’s broader brand transformation strategy. Located on Canton Road in Tsim Sha Tsui, a key luxury retail district in Hong Kong, the store opened...
Hong Kong – Playboy has entered an agreement with United Trademark Group (UTG), a consumer brands operator in the Greater China area, to sell 50% of its business in China, Hong Kong, and Macau for US$122m. Under the agreement, Playboy will receive US$45m payable over two years for UTG’s 50% stake in...
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
Hong Kong – Marking the finale of its 60th anniversary celebrations, Swire Coca-Cola Hong Kong has opened its upgraded ‘Hong Kong Coca-Cola Museum’ to the public for the first time. Operating under the theme “Made in Hong Kong”, the museum will host three public guided tours on 7 March 2026 as part of...
