Tag: Havas Market

Singapore – Havas Market, the e-commerce arm of the Havas Media network, has recently announced the appointment of Shermaine Lau as its new head for Singapore.

This appointment follows her decade-long expertise in the e-commerce landscape, leveraging the company’s digital transformation, brand acceleration, and data-driven strategies.

In her new role, Lau will primarily concentrate on the improvement of purchasing experiences in the Havas Market by highlighting end-to-end, omnichannel solutions as well as harnessing the transformative power of cutting-edge generative AI.

Through this initiative, the company then seeks to streamline operations, maximise resources, and deliver exceptional value to brands across all business segments of the Havas Market. 

Speaking about this appointment, Lau said, “In today’s retail landscape, brands must go beyond product sales; they need to connect meaningfully with shoppers. Our AI-powered omnichannel solutions enable brands to efficiently create great shopping experiences, fostering customer loyalty and driving sustainable business growth.”

Meanwhile, Deanson Lee, head of digital at Havas Media Network Singapore, added, “With Shermaine’s extensive experience, I’m confident that we will not only empower our clients to navigate the dynamic omnichannel retail and media landscape but also venture into new frontiers of commerce, unlocking greater market potential together.”

Tapping into Lau’s proficiency for these comprehensive strategies, Havas Market is now poised to empower brands further, facilitating the creation of meaningful shopping experiences that resonate with consumers.

Singapore – Havas Media Group, the media arm of global marketing and communications group Havas, has launched its strategic full-service e-commerce offering ‘Havas Market’ in Singapore. The move follows the agency’s recent appointment of Prayarana as head of e-commerce. 

Designed to create a more meaningful shopping experience for consumers, Havas Market provides an end-to-end solution that aims to support clients looking to transform their commerce approach in order to reach an engaged audience across a highly competitive category. 

Moreover, Havas Market will provide a comprehensive understanding and analysis into the brand’s e-commerce environment, including marketplaces such as Amazon, Lazada, Shopee, TMALL, JD.com, and Social Commerce, as well as D2C, and eRetail. This approach will be guided by Havas Media Group’s unique Mx process that uses connection, context and content to create the most meaningful experience for a consumer.

Through the new offering, Prayarana will be helping unlock and support clients in the marketplace space, and will be reporting to Deanson Lee, executive director of digital strategy and client solutions at Havas Media Group.

Prayarana said, “Brands need to continuously evolve to win in today’s e-commerce space. I look forward to leveraging my past experience and Havas Market’s capabilities to future proof and transform our client’s businesses.”

Meanwhile, Lee noted, “The e-commerce space in Singapore has seen tremendous growth with a shift in shopping behaviour post-pandemic. I am confident that under Prayarana’s stewardship, Havas Market will help clients drive sales across the full shopping ecosystem to optimise their e-retail businesses.”

Australia – Global communications agency Havas Media has launched an e-commerce offering called Havas Market, which is focused on creating effective, digital shopping experiences that generate incremental revenue for clients. Said offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.

Havas Market’s capabilities have been fully integrated into the broader Havas Media business, ensuring e-commerce is seamlessly connected to a single communication approach and enhancing Havas’ ability to work with clients across the full customer journey.

Virginia Hyland, CEO at Havas Media Group says, “We know that up to a third of advertising dollars are wasted because of the poor consumer experience at the point of purchase online. Our dedicated ecommerce team has developed a unique approach shaped by combining best-practice customer experience and behavioural economics to remove purchase barriers and increase conversions.” 

She added, “Our approach means that we are utilising proprietary tools and capabilities that have been integrated agency-wide to enable marketers to navigate, identify, and leverage new and emerging opportunities across the entire commerce space.”

The launch of Havas Market is a new development for Havas Australia and comes at a critical time as brands are rapidly shifting their focus to online sales.

Managing Partner Dan Johns, who is leading Havas Media Group’s digital performance, data and technology teams, commented, “Central to the proposition is Havas Market Forecast. The tool uses a robust methodology to identify the incremental revenue opportunity across client websites and relevant marketplaces. The accuracy of Havas Market Forecast opens new performance-based engagement models that align Havas Market directly with client revenue growth.”

Through the new offering, Adam Steward now has the designation of head of performance and e-commerce. Speaking on his expanded role, he said, “As an agency, we are obsessed with delivering the best media experience, and now that extends to shopping, which we believe should be more seamless for customers. The launch of Havas Market allows us to help brands navigate the challenges a post covid world throws their way, as customers demand a more interconnected and personalised experience, both online and in-store. We deliver this by being a trusted business partner, providing integrated solutions and proven business outcomes.”