Tag: GrabAds
GrabAds’ recent Southeast Asia Travel Insights 2023 report revealed that 72% of its in-app survey respondents are eager to travel abroad over the next 12 months. This number marks a substantial 84% increase since the reopening of borders - in just one year.
This collaboration will enable Tomato Interactive's clients to use GrabAds' comprehensive retail media tools, allowing them to connect with valuable users across Southeast Asia through the Grab super app ecosystem. It also marks GrabAds' first collaboration with a global marketing agency in the Greater...
According to the data provided by GrabAds, brands should take this as an opportunity to switch gears from short-term “revenge travel” campaigns to planning long-term repeat-customer strategies.
The campaign will be featured in the Grab app and across the Grab fleet, using various online and offline touchpoints, including in-app ads, branded challenges, and fleet activation. The campaign will showcase another side of Japan, from scenic hiking trails to historical samurai districts.
In addition to merchants being able to state how much budget should be allocated to each campaign and over what duration, now they can also set a cap on the number of times their ads can be shown to a user in a day.
The GrabAds SEA Mother’s Day Insights Report 2023 gives brands and consumers a picture of how Grab empowers users to create special Mother’s Day celebrations.
They will be playing a key role in growing and developing GrabAds, which connects advertisers with millions of consumers across SEA.
The report by GrabAds found that in 2021, more consumers use the Grab app on Mother’s Day than on Christmas Day.
The Grab x Panasonic partnership will entail a new ad campaign for Panasonic's new air-purifier product across 5,500 partner vehicles of Grab.
Brands partnered with Httpool in Indonesia, Malaysia, and Myanmar will now have the option to place ads through GrabAds.
