Tag: Globe

Manila, Philippines – Philippine Telco Globe has partnered anew with Asia Video Industry Association (AVIA), an association for the video industry in the Asia Pacific (APAC) region, to launch a fresh #PlayItRight campaign, encouraging customers to fight against digital piracy.

The #PlayItRight campaign targets to benefit several industries, such as film, music, digital literacy, and education. It aims not only to safeguard original creative content through technology but also to protect copyright and enforcement through legislation as digital piracy keeps breaking the creative arts and video on demand industry. The campaign also seeks cooperation among stakeholders to defeat digital piracy.

The campaign was first launched in 2017 with three main pillars: to surface online dangers such as malware, illustrate the negative social impact brought about by piracy including loss of jobs, and instill that piracy is an illegal activity.

As part of the #PlayItRight campaign, Globe has been voluntarily blocking confirmed illegal piracy sites, making consumers aware that piracy websites can be hotbeds for illegal online activities, malware, and other cybersecurity threats. Globe notes that consumers themselves are also key stakeholders in the campaign, as consumers should no longer find a reason to consume pirated content.

Atty. Froilan Castelo, the corporate counsel of Globe, commented that the assertive voluntary agreements among stakeholders targeting digital piracy will make it much more difficult for online pirates to facilitate illegal content. 

“To complement this, we support legislation that will institutionalize the blocking of pirated sites such as the bill authorizing the Intellectual Property Office of the Philippines to order ISPs to obstruct pirated websites,“ added Castelo.

Meanwhile, Neil Gane, general manager of AVIA’s Coalition Against Piracy, shared, “It is impossible to understate the severity of digital piracy. It is the single largest business issue facing the content industry and putting Filipinos at risk of downloading dangerous malware. We fully support the IP Code Amendment Bills which allow for a fair, balanced, and effective process to block egregious piracy sites and protect the video industry and consumers.”

Manila, Philippines – Ride-hailing app in Southeast Asia Grab has partnered with internet service provider, Globe at Home, to offer another channel to customers in availing its prepaid internet services.

The team-up will enable users of Grab to choose and avail Globe at Home’s internet products on GrabMart, namely Globe at Home Prepaid, LTE-Advanced, and Xtreme Prepaid Wifi. The products can be shipped within a 10-kilometer radius and have them delivered directly to the customer. When customers make a minimum purchase of ₱900, they can also avail GrabMart’s unlimited free delivery promo, which runs until 31 March, with code UNLIFREEDEL upon checkout.

EJ dela Vega, head of deliveries for Grab Philippines, commented that being connected is more important now more than ever, saying that amid the shift to a work-from-home setup, a reliable internet connection enables productivity as well as to enjoy leisure time to stream movies and music. 

“It’s [also] a necessary instrument for online businesses to grow by reaching a wider audience. Most importantly, being connected allows us to buy groceries and other essentials in the comfort of our living rooms. The partnership between Grab and Globe at Home aims to give Filipinos the chance to enjoy affordable, and reliable internet connection when they need it,” said dela Vega.

Meanwhile, Vice President and Head of Broadband Business at Globe Darius Delgado said, “Globe’s home prepaid WiFi sets the bar for broadband not only because of its larger capacity, but more importantly for its affordability and accessibility. We decided to partner with Grab because of the shopping convenience it offers. Customers can order our budget-friendly internet solutions right in the comfort of their homes. All they have to do is browse through GrabMart and choose the package that suits their needs.”

Manila, Philippines – Globe Telecom-owned digital marketing agency AdSpark has announced a new CEO and president, business leader and marketing veteran Gretchen Largoza. 

Largoza brings with her over 20 years of digital marketing expertise and diverse experiences from being ingrained in agency leadership roles across Southeast Asia. Largoza has helped grow leading agencies like OgilvyOne, GroupM, Netbooster, and ARC Worldwide, leaving her footprint in offices based in the Philippines, Indonesia, and Vietnam. 

AdSpark is a full-service digital agency part of 917Ventures, a corporate incubator in the Philippines, wholly owned by Globe Telecom Inc. Largoza’s predecessor Onat Roldan has exited to take a break from the advertising media industry and pursue other, more personal creative opportunities. 

“For now, I’m looking forward to refocusing my priorities and rediscovering inspiration by working on passion projects,” commented Roldan. 

“I was hired to turn AdSpark around and drive growth, and in the last two and a half years we did just that. I’m proud of where AdSpark is today,” added Roldan. 

Over the last two years, AdSpark has received industry recognition with a haul of 11 local and international awards. 

Largoza will be moving the agency forward, bringing with her lessons and experiences from her leadership roles, which began with her role as an account director of Ogilvy One PH back in 2005. She then continued assuming managerial and directorial roles in marketing agencies Arc Worldwide and GroupM. In 2014, she became the managing director of OgilvyOne Indonesia. Successfully, her regional stint led to her third Ogilvy country as the managing director in Vietnam, as well as a regional business director for a top-tier client in Ogilvy Asia from 2017 to 2019.

As Largoza returns to the Philippines, she said, “It’s been a while since I worked here in the Philippines, and the move is really about coming home of sorts. Coming home to a company who wants to become a significant player in the industry, in the region, and hopefully the world.”

“What led me to this leadership role at AdSpark is the challenge that it presented and the fact that data is deeply entrenched within the company’s core services. Coming from a mixed background of creative and media agencies and a start-up, I like that AdSpark is evolving and innovating from building Filipino talent and attracting the right talent,” said Largoza.

Vince Yamat, 917Ventures’ managing director, said that Largoza’s appointment is a pivotal role in driving the incubator’s ad tech play. 

“Gretchen is exceptionally focused on the customer; her ability to foster a client-centric culture, develop and retain like-minded teams, and build lasting relationships with clients has time and time again spurred business growth at inspiring speed. She’s entrepreneurial, an agile and capable leader who is not afraid to take calculated risks,” said Yamat. 

Manila, Philippines – Philippine telco Globe has tapped the use of Viber Communities as a way of bringing localized customer support for its various services.

The added customer support channel comes in response to the growing needs of its customers in the new normal as well as Filipinos’ increasing participation in online communities to transact and communicate. 

Through the localized Viber Communities, Globe customers can use features such as addressing queries, recommending self-service channels, and product offerings from Globe.

“It is important that we are where our customers are, and Viber is among these channels. By creating Viber Communities, we are able to focus on the needs of specific groups of customers and show our care in a personalized manner,” said Beck Eclipse, Globe’s chief customer experience officer.

Globe’s Viber communities include:

  • Globe At Home Postpaid and Globe At Home Prepaid WiFi
    • These communities provide broadband customers with useful information such as troubleshooting guides, steps on how to update an account, newest promos, among others. Both communities have already been verified by Viber and have a total of almost 8,000 members as of January 2020.                  
  • Residential Communities
    • The communities provide real-time agent support from 8 AM to 6 PM daily. Outside these hours, customers may still report their concerns via an online form and a Globe representative will get in touch with them. Globe now manages 32 communities with a total of about 18,000 members.

Globe is set to roll out more Viber Communities in the coming months as well as new features to the existing ones. 

Manila, Philippines – Usually, when customers have concerns regarding their telco provider, it is within customers’ efforts to establish initial engagement with customer support; well Globe, telco giant in the Philippines, has announced a new digital initiative that aims to change this experience. 

In an aim to transform the way it serves customers, Globe is flipping its customer experience by being the one to call customers when they have concerns that would need help from a customer service agent.

Amid the new normal, Globe has previously developed new digital platforms such as GlobeOne, Globe At Home, and TM apps to help customers save time and effort by providing answers to their most frequently asked questions without the need to call the hotline or visit a Globe store. Digital assistants were also made available on Facebook Messenger to respond to basic inquiries.

Globe-Customer-Experience-Platform
GlobeOne, one of Philippine telco Globe’s customer support channels.

However, the company said, some concerns such as bill explanation, connection issues, and sim delivery requests would require person-to-person engagement. In this case, customers only have to report their concern via the GlobeOne or Globe At Home apps, or the hotline’s interactive menu, and a Globe representative will call them personally.

“We understand that fast and reliable service matters to our customers especially at a time when they heavily depend on our services. We want to assure them that our frontline support continues in the form of outbound calls which make it more convenient for them to get the assistance they need. They don’t have to wait in the hotline or store; we will be the one to call them,” said Rebecca Eclipse, Globe’s chief customer experience officer.

According to Globe, an internal Net Promoter Score (NPS) survey was conducted, where customers expressed satisfaction towards the outbound calls being done by Globe.

Meanwhile, Globe frontliners also give positive feedback on outbound calling as it enables them to be more prepared and confident when interacting with customers.  

“Serving customers’ needs remains to be a top priority of Globe. The company consistently delivers solutions that make it more convenient and safer for customers to raise their inquiries and concerns, especially during the pandemic when the demand for connectivity has increased,” said the company in a press statement.

Manila, Philippines – AdSpark, telecom Globe-owned digital marketing agency, extends its ad inventory for none other than, another Globe-owned platform, top digital wallet in the Philippines, GCash. 

For merchants, non-government organizations, and other partner brands on the financial app, AdSpark offers diversified ad opportunities ranging from targeted media channels in-app, to direct broadcast campaigns and blasts. 

“We are committed to assisting digital transformation of clients and partners especially at this time when enterprises are exploring more meaningful ways to interact with their consumers. GCash has empowered merchants through seamless transactions, and now we want to help brands create holistic experiences for their consumers,” said Onat Roldan, AdSpark CEO. 

AdSpark shared that one of its clients Codashop App, a gaming merchant, was able to increase its monthly game item purchases to 181% through its partnership with GCash. Coda communicated several monthly promo and game launches including Mobile Legends, MU Origins, and their latest product One Punch Man: The Strongest game, encouraging redemption of game credits and in-game items through the GCash usage.

Martha Sazon, president and CEO of GCash said, “Through strong brand partnerships as a payment channel, and a tool for sustainability and impactful advocacy on the app, GCash has established a way of life, driving the market closer towards financial inclusion. We believe that by making our platform accessible to brands, we will be able to bring businesses and customers together and help in the recovery of our economy.”

Manila, Philippines – One of the biggest year-ender surprises for Filipino K-pop fans arrived in early December when the country’s telco giant Globe revealed that its newest endorser is the girl group and global superstars BLACKPINK. Almost a month after, the telco finally released the first installment of its campaign: a spanking one-minute spot with the message ‘Reinvent your world’. 

The campaign bled the girl group’s DNA, where the ad injected elements straight out of BLACKPINK’s production style in music videos. Its videos, which broke records, hovering around half a billion to a billion views on YouTube, have a number of them that showcase a nocturnal setting with strobing lights, and Globe didn’t waste any chances to demonstrate the same with the new campaign. 

The campaign wasn’t service-specific, instead, spotlighted the general features of the telco’s connection, such as its unlimited fiber internet and 5G and LTE-advanced mobile connection. 

With the main message of ‘reinvention’, the campaign aims to inspire one to transform into a better version of oneself together with an “attitude of resilience.”

“Globe and BLACKPINK’s partnership sends a strong message of reinvention – transforming oneself through powerful self-expression aided by digital technology with an attitude for resilience [amid] modern-day challenges,” said the telco in a press release. 

Issa Guevarra-Cabreira, Globe’s deputy chief commercial officer said, “We believe that Filipinos have the power to reinvent themselves in this new digital world. With Globe as their life partner, we will open up a world of greater possibilities we’ve never done before. BLACKPINK embodies the meaning of taking control and reinventing to achieve one’s dreams. We want to inspire our customers to be in control so they can do more and be more, especially with all the new technologies we have today.” 

The ad was launched across Globe’s social media and online platforms with a pre-show, announcing the extension of its ‘The Ultimate Stan promo’, the telco’s promo for ‘Blinks’ or BLACKPINK fans to win tickets to the group’s first live stream concert in January.

Manila, Philippines – A year-end surprise for Filipino K-pop fans – the telco giant in the country, Globe, has announced that it has signed on Korean girl group and global superstars BLACKPINK as its newest endorser.

According to Rappler, the announcement was made by Globe’s president and CEO Ernest Cu in a live stream media event Tuesday, December 1.

In a press statement released by the brand following the event, Cu said, “This year has brought unprecedented challenges for everyone, locally and globally. Despite this, we strive to provide customers better everyday experiences that they will enjoy.”

Globe is the latest in the country’s telco brands to partner Korean stars as ambassadors. In October, another Philippine telco, Smart, unveiled Korean actor Park Seo-Jon as an endorser for its new data bundle service, following the launch of Korean drama Crash Landing On You stars Hyun Bin and Son Ye-Jin as brand models earlier in the year.

Of the new partnership with BLACKPINK, Cu commented, “Having BLACKPINK join the Globe family is proof that we won’t stop bringing the world into our customers’ homes. BLACKPINK being one of the world’s biggest groups has a huge following in the country. We want to bring our customers nothing less than the best in entertainment.”

BLACKPINK, which debuted in 2016, is one of the most popular K-pop groups, comprising of four members in its all-girls ensemble: Jisoo, Jennie, Rosé, and Lisa. The group has a strong social media following and consistently broke records on YouTube. The group currently has 53.8M subscribers, with its latest music video on YouTube Lovesick Girls garnering 270M views.

Globe said more surprises featuring the girl group are to come soon.

Manila, Philippines – Philippine telco Globe’s SME service myBusiness will be running a “Gift Local” e-Bazaar on Lazada, creating an opportunity for select SME merchants to do live-selling.  

The e-bazaar will take place from November 27 to 29, and aside from Lazada, shoppers can catch the live-selling on Globe myBusiness’ Facebook page every 6 PM during the duration of the e-bazaar opening.

The virtual event is in line with the telco’s ongoing Gift Local campaign, Globe myBusiness’ campaign to promote SMEs in the spirit of Christmas shopping.

“The Gift Local campaign is all about supporting our local entrepreneurs by encouraging Christmas shoppers to buy local products. But this bazaar is unlike any other, because it incorporates the newly launched Globe myBusiness’ Unli Internet Plans, which brings the bazaar experience online for unli enjoyment,” said Alyssa Gil, Globe myBusiness’ segment marketing manager.

Aside from the ongoing e-bazaar campaign, Globe myBusiness is pledging support to the Ayala Foundation’s Brigada ng Ayala by donating 100% of the merchants’ joining fee to the foundation to provide help to disaster-affected areas as well as provide connectivity to public school teachers and students.

Manila, Philippines – Local telecommunications company Globe, through its SME arm myBusiness, is launching its annual #GiftLocal campaign to encourage local support from micro, small and medium enterprises (MSME).

The campaign further encourages that Filipino consumers should buy gifts from local MSMEs, especially with the forthcoming holiday seasons this year. This is accompanied by Globe myBusiness’ partnership with e-commerce platform Lazada to host a three-Day e-Bazaar that will feature partner MSMEs such as Bayongciaga, Punta Riviera Resort, Old World Food Enterprise, and Robi & Peach RTW clothing.

“This year’s Gift Local campaign will serve an even greater purpose, as we feature the products of our SME partners that will delight Filipino customers for their gift giving celebration, while supporting our local SMEs bounce back in these challenging times,” Maridol Ylanan, Globe myBusiness strategy and marketing head stated.

In addition to online presence, Globe myBusiness will also feature products from their partner MSMEs to partner malls such as Ayala Malls and SM Premier Malls.

The annual #GiftLocal campaign coincides with the government’s “Ingat Angat Tayong Lahat” advocacy that pushes private corporations and SMEs to build consumer confidence to rebuild the Philippine economy.