Tag: Global
These developments emphasise dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions, as well as its commitment to its enduring global leadership brands including Carat, iProspect, dentsu X, Dentsu Creative, Merkle and Tag.
In her new role, Wilson will be responsible for bringing together Landor & Fitch’s growing group of brand and design specialist agencies to create unique integrated client solutions.
Composed of Optimizely’s integrated capabilities built on a modern SaaS, Optimizely One offers a highly composable architecture, giving teams the flexibility to choose what they need in their marketing ecosystem.
Under the MOU, both parties will expand their collaboration and embark on joint campaigns to boost inbound travel to Singapore and promote more in-depth and lesser-known tours and experiences in Singapore.
UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills.
Data from the report mainly suggests that a company’s reputation is increasingly determined by its response to immediate, public concerns that have universal reach, such as cost of living and the climate crisis.
Google has rolled out an enhanced real-time scanning feature for its malware protection and detection service, Play Protect, to detect potentially harmful apps during installs.
Following the merger, GCL Asia aims to provide engaging gaming experiences across EA and SEA regions through partners and content creators, as well as expanding the gaming ecosystem by promoting Asian games worldwide and bringing Western games to Asia.
Multinational music company Universal Music Group (UMG) and music creation platform BandLab Technologies have announced an industry-first strategic collaboration to promote responsible AI practices in music creation.
IAS's latest product, which makes use of AI technology, efficiently identifies MFA sites on a large scale, allowing advertisers to regain control over their media quality and reduce inefficient spending. IAS provided extensive campaign analysis during alpha testing, demonstrating exceptional MFA site...
