Tag: Global
Through TikTok, fans will be able to watch videos from across Disney's brands, create their own videos with Disney music and effects, play Disney trivia, and collect and trade "Character Cards" of characters to win unique profile frames to show off their fandom.
Aside from the CSP development, Scope3 will also be using the GV led funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.
InMobi’s AI-powered platform aims to mark a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising through its personalisation and other campaign enhancing features.
Around 70% of marketing decision-makers worldwide are investing more than half of their budgets in long-term initiatives, with 78% remaining optimistic in the future regardless of ongoing crises, a study from GfK revealed.
Designer brand Paul Smith has partnered with enterprise headless CMS Storyblok to modernise and future-proof its website and customer experience.
Global online community for creative assets and tools, Envato, has announced the appointment of Noelle Kim as the new chief marketing officer to further support creatives worldwide through technology and innovation.
With almost 63% of marketers already using it, generative AI is expected to shape the industry in the coming months, a report from dentsu revealed.
This partnership will enhance FC Media’s ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers, as well as facilitate the creation of an “always on” e-commerce-like platform for sales and programmatic advertising.
Sitecore is expanding the features of XM Cloud by introducing XM Cloud Plus, an expanded digital-experience solution that combines content management, AI-driven search, personalization, customer data management, and analytics. Sitecore Accelerate was created in response to the common reluctance of businesses...
Multinational electronic company LG Electronics (LG) has launched its latest motivational brand film that highlights the importance of optimism to communicate the true meaning of the brand’s ‘Life’s Good’ message.
