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Tag: Global

MARKETECH-PHOTOS
Riot Games lays off more than 500 staff globally, shifts focus to core live games
Posted on January 24, 2024
by Aliza Carmona
Riot Games, an American video game company, has announced they will cut off 11% of their staff around the world as they make critical adjustments for the future of the company.
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MARKETECH-PHOTOS
Vietjet Air inks MOU with Trip.com to enhance global travellers’ experience
Posted on January 18, 2024
by Aliza Carmona
Vietjet Air has signed a Memorandum of Understanding (MOU) with global travel service provider Trip.com Group to leverage both parties expertise and resources in making travel more convenient for travellers worldwide.
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Havas’ Alberto Canteli, Rana Barua to take on new key leadership responsibilities
Posted on January 12, 2024
by Teddy Cambosa
Havas has announced new leadership appointments, including Alberto Canteli, as chairman and CEO of Havas Nordics, Benelux, Central and Eastern Europe, and the Middle East, who will take on additional global duties. Rana Barua, as group CEO of Havas India, will now supervise South East and North Asia...
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Publicis delivers personalised AI-powered ‘thank you’ films to team members worldwide
Posted on January 12, 2024
by Aliza Carmona
Multinational advertising and public relations company Publicis Groupe kicked off 2024 with a one-to-one AI-powered New Year’s wish film sent to 100,000 of its employees worldwide.
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Amplify dons the holiday creative spirit by developing a suit prototype for Santa to elude facial recognition
Posted on December 20, 2023
by Teddy Cambosa
Amplify's internal innovation team has developed a prototype to solve one of Santa's main concerns—preserving the joy of the holiday season—inspired by anti-surveillance apparel. Version 1 was created with the global network of Amplify offices in mind, allowing Santa to elude facial recognition software...
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Google to begin testing ‘Tracking Protection’ feature as next step in phasing out third-party cookies
Posted on December 15, 2023
by Teddy Cambosa
Google has announced that it will begin testing its ‘Tracking Protection,’ a new feature that limits cross-site tracking for Chrome users. This is a step in their ‘Privacy Sandbox’ program, which aims to phase out third-party cookies internationally by the second half of 2024, pending resolution of antitrust...
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IAS announces integration of its measurement capabilities on YouTube shorts
Posted on December 13, 2023
by Teddy Cambosa
Through this, the business will introduce its industry brand safety and suitability measurement tool to advertisers for YouTube Shorts inventory, integrating it into the full Total Media Quality for YouTube product suite.
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Dentsu Creative's latest report focuses on actively pursuing the vision of the future amongst the industry
Posted on December 11, 2023
by Teddy Cambosa
 In an era of increased uncertainty about the future, "The Futures Less Traveled" urges brands and enterprises to use the opportunity to craft, innovate, and actively pursue the vision of the future they want to see. 
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CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
Posted on December 11, 2023
by Teddy Cambosa
Through Signed Call, CleverTap customers will be equipped with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.
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Bonzai launches ‘BrandStory’ a large-scale premium mobile ad format
Posted on November 28, 2023
by Teddy Cambosa
In comparison to single-scroll ad formats, BrandStory delivers three times the ad area and 2.8 times longer viewing periods, addressing businesses' growing demand for more real estate to produce outcomes globally. It combines awareness, investigation, and action in a whole solution.
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