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Tag: Global

FC Media partners with LMX to streamline operations and enhance services
FC Media partners with LMX to streamline operations and enhance services
Posted on October 6, 2023
by Teddy Cambosa
This partnership will enhance FC Media’s ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers, as well as facilitate the creation of an “always on” e-commerce-like platform for sales and programmatic advertising.
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Sitecore launches XM Cloud Plus and Sitecore Accelerate to utilise enterprise solutions for brands 
Posted on October 5, 2023
by Teddy Cambosa
Sitecore is expanding the features of XM Cloud by introducing XM Cloud Plus, an expanded digital-experience solution that combines content management, AI-driven search, personalization, customer data management, and analytics. Sitecore Accelerate was created in response to the common reluctance of businesses...
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LG reminds everyone to embrace optimism in new ‘Life’s Good’ global campaign
Posted on September 29, 2023
by Aliza Carmona
Multinational electronic company LG Electronics (LG) has launched its latest motivational brand film that highlights the importance of optimism to communicate the true meaning of the brand’s ‘Life’s Good’ message.
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Moving Walls, Place Exchange join forces to enable global DOOH inventory access for advertisers
Posted on September 22, 2023
by Aliza Carmona
Moving Walls, the out-of-home (OOH) media enterprise software provider, has announced its partnership with Place Exchange, a programmatic OOH media supply side platform (SSP), to provide businesses with seamless access to a vast network of digital OOH inventory.
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IPG Mediabrands launches new delivery intelligence engine ‘KINESSO’    
Posted on September 22, 2023
by Aliza Carmona
IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward.
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Scope3 announces new data access initiative for digital advertising emissions transparency
Posted on September 19, 2023
by Aliza Carmona
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, has launched universal access to industry emissions data on their platform to increase visibility into digital advertising’s carbon emissions.
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InMobi joins forces with Ad Net Zero in global partnership for sustainable advertising efforts
Posted on September 15, 2023
by Aliza Carmona
Marketing and monetisation technologies provider InMobi has announced its strategic partnership with climate action programme Ad Net Zero to strengthen its commitment to developing more sustainable advertising practices.
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Adobe unveils generative AI-powered GenStudio dedicated for enterprises
Posted on September 14, 2023
by Aliza Carmona
Multinational computer software company Adobe has officially launched Adobe GenStudio, a new solution that harnesses the power of generative AI for the enterprise content supply chain.
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Taboola introduces new AI-powered technology to advertising-focused bidding tool
Taboola introduces new AI-powered technology to advertising-focused bidding tool 
Posted on September 14, 2023
by Teddy Cambosa
The new technology allows advertisers using Taboola to evolve beyond manual and time-consuming cost per click bidding strategies by simply specifying a budget and having Taboola’s algorithm automate the bid to drive conversions efficiently. 
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How marketers shift towards embracing AI, enhancing CX, and entertainment in 2023
How marketers shift towards embracing AI, enhancing CX, and entertainment in 2023
Posted on September 11, 2023
by Teddy Cambosa
Data from the report indicates that 30% of CMOs prioritize strengthening customer relationships, while 28% focus on engaging with changing audiences, responding to evolving consumer behavior, representing diverse audiences, and adapting to new technology.
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