Tag: Generative AI

New York, USA – Web advertising company Taboola has officially launched ‘Abby,’ an industry-first generative AI technology designed to help advertisers easily start and manage campaigns, regardless of their expertise in advertising.

As an AI assistant, Abby provides advertisers with a conversational approach to seamlessly build and launch every aspect of their campaigns, including budgeting, targeting, creative development, optimisation, and more.

Abby handles every aspect of advertisers’ media plans by guiding users through simple prompts that automatically create plans tailored to any marketing objective. With Abby, advertisers can focus on goals such as driving purchases, boosting brand awareness, or generating leads, while also setting budget allocations between desktop and mobile, and more.

With Abby, advertisers can also access advanced generative AI creative features, enabling them to use a conversational approach to create and modify images. They can easily edit backgrounds, adjust call-to-action (CTA) elements, and craft relevant captions—all without needing image editing software or expertise.

Abby draws on more than a decade of insights from successful advertiser campaigns on Taboola, allowing advertisers to launch effective campaigns in minutes across a trusted network of premium publisher websites that reach over 600 million daily active users. In testing, campaigns initiated with Abby were found to go live 75% faster than those set up manually.

Commenting on the launch, Adam Singolda, CEO of Taboola, said, “Abby reinvents what’s possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns. Abby democratises access to advertising so that anyone can build their campaigns, in the same way they would talk to a seasoned ad industry executive.” 

“Advertisers can ‘speak’ to Abby in plain language and sit back as she acts as a campaign expert. Abby combines the best of generative AI with our unique data and best practices to help advertisers succeed. This is one more step on our journey to drive advertiser success with Taboola,” Singolda added. 

Singapore – Meta has announced the launch of ‘Movie Gen’ an artificial intelligence-powered video generation tool designed to help creatives in producing custom videos and audios using their own prompts. It builds on the tech giant’s two waves of generative AI model work–namely the Make-A-Scene series of models and with the Llama Image foundation models.

In a blog post, Meta stated that ‘Movie Gen’ has four capabilities: video generation, personalised video generation, precise video editing, and audio generation. According to the post, they have trained these models on a combination of licensed and publicly available datasets.

“These foundation models required us to push on multiple technical innovations on architecture, training objectives, data recipes, evaluation protocols, and inference optimisations,” the company said.

Meta acknowledges that while the research they are sharing today shows tremendous potential for future applications, they acknowledge that their current models have limitations. 

“Notably, there are lots of optimisations we can do to further decrease inference time and improve the quality of the models by scaling up further,” it added.

It has encouraged creatives to imagine animating a ‘day in the life’ video to share on Reels and editing it using text prompts, or creating a customized animated birthday greeting for a friend and sending it to them on WhatsApp. For the company, with creativity and self-expression taking charge, the possibilities are infinite for creatives out there.

“As we continue to improve our models and move toward a potential future release, we’ll work closely with filmmakers and creators to integrate their feedback. By taking a collaborative approach, we want to ensure we’re creating tools that help people enhance their inherent creativity in new ways they may have never dreamed would be possible,” the company said.

Chicago, USA – Mondelēz International has announced that it has teamed up with Publicis Groupe and Accenture to launch of a new platform designed to improve its global marketing capabilities while optimizing consumer experiences through expanded use of artificial intelligence (AI) and generative AI (GenAI).

The company’s new platform will enable faster, more efficient creation of personalised text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.

Building on its long partnership with Mondelēz, Accenture established a strong digital core enabling the company to collect and process real-time data — using GenAI to create new, contextualised insights — that can be easily accessed, shared and used by decision makers across the company. Going forward, Accenture will help scale and activate this platform through employee training and adoption strategies.

Meanwhile, Publicis Groupe will be responsible for leading execution and building the GenAI foundation that will power creative assets. Both organisations will work closely with Mondelēz marketing teams to realise the vision of redefining consumer goods marketing.

Jon Halvorson, senior vice president of global consumer experiences and digital commerce at Mondelēz, said, “Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market. This drives real value for the business through creating, personalizing and distributing on-trend creative not only at pace, but also safely, securely and with brand integrity.”

Meanwhile, Venky Rao, Americas & AI lead and global client account lead for Mondelēz at Accenture, stated, “As curators of some of the world’s most iconic brands, Mondelēz marketers will be able to tap into the power of data, AI and gen AI to drive innovation, gather audience and market insights, improve behind-the-scenes processes, turbocharge measurement, conduct near-real-time testing and facilitate higher degrees of personalization at every consumer touchpoint.”

Lastly, Scott Hagedorn, global chief solutions architect at Publicis Groupe, commented, “Publicis is proud to be a transformation partner in this journey, as part of our broader Power of One solution for Mondelēz, and shares this same holistic approach – bringing the best capabilities together to deliver a truly game-changing solution, underpinned by best-in-class data and technology.”

Singapore – AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has introduced AnyLive, a generative AI-powered live commerce platform that transforms how businesses connect with customers. By leveraging AI-generated virtual live streamers, AnyLive enables businesses to conduct live commerce seamlessly in multiple languages, breaking free from the constraints of time and location.

E-commerce in APAC is thriving, but successfully navigating the region’s diverse languages, cultures, and regulations remains critical for cross-border growth. Social commerce is expected to see double-digit growth in 2024, with 68% of Southeast Asian retailers planning increased investment. While live commerce is gaining momentum on platforms like TikTok, Shopee, and Lazada, challenges such as talent shortages and limited production spaces continue to hinder progress.

AnyMind sought to address these challenges with the launch of AnyLive. The live commerce platform automates and enhances traditional live commerce processes through AI, enabling businesses to capitalise on the growing trend of live commerce while overcoming cross-border expansion obstacles.

AnyLive harnesses generative AI to create virtual live streamers that mirror a brand’s identity. These AI-powered avatars can stream continuously, showcasing products and driving sales in multiple languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with additional languages in development.

Moreover, AnyLive utilises large-language models to automatically create live-stream scripts based on product information and deliver real-time responses during broadcasts. The platform seamlessly integrates with major e-commerce and social media platforms, including Amazon, Shopee, Lazada, AliExpress, TikTok Shop, Instagram, YouTube, Facebook, and X, enabling brands to expand their reach by streaming simultaneously across multiple channels.

To enhance business support, AnyMind Group is also assembling expert teams to offer operational assistance, including data-driven analysis of viewership, comments, and sales, helping brands optimise their live streams. Additionally, brands can leverage AnyMind’s influencer marketing platform, AnyTag, which boasts a database of over 790,000 influencers, to collaborate with human live streamers and boost engagement during peak times.

Speaking on the launch, Kosuke Sogo, CEO and co-founder of AnyMind Group, said, “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world. With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India, and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”

Early adopters of AnyLive, including Evian and SUNA, have seen impressive results. Sino-Pacific Trading (Thailand) Co., Ltd. reduced Evian’s live commerce costs by 90% while boosting monthly streaming hours. Additionally, GenAI streamers outperformed human streamers in GMV. NIL CO., Ltd. improved SUNA’s sales in Thailand and Malaysia, gaining valuable insights into viewer behaviour and planning to combine AI and human streamers for an enhanced strategy.

Singapore – Prudential Singapore, in collaboration with AI CREATE, has announced the launch of ‘The Dream Creator’, an innovative AI-driven interactive installation at the ArtScience Museum. The installation will be part of the ‘In the Ether – A Festival of Technology and Innovation,’ running from September 1 to 30, 2024.

‘The Dream Creator’ invites visitors to explore the endless possibilities of generative AI by transforming their imagination into vivid digital art. Guided by YAI, AI CREATE’s vibrant pink mascot, participants can craft unique characters, scenarios, and styles that come to life on screen, turning their dreams into a collective display of creativity and innovation.

By making AI accessible and fun, ‘The Dream Creator’ aims to inspire a new generation of creatives to explore the possibilities of this transformative technology.

@_aicreate_

Landed Singapore! 🌇 Soaking up every bit of this place while gearing up for something exciting. Our big event with @artsciencemuseum as part of ‘In The Ether: a Festival of Technology and Innovation’. Magic is about to happen! 💫🩷 #AICreate #ArtScienceMuseum #PrudentialSG #AMD #ASUS

♬ sonido original – Yai

Goh Theng Kiat, chief customer officer at Prudential Singapore, said, “Prudential is committed to supporting people in achieving their well-being needs for today and the future. ‘The Dream Creator’ pushes the boundaries of technology and creativity, making AI accessible to everyone and encouraging reflection on life choices and aspirations.”

He added, “By sponsoring this initiative, we hope to inspire individuals to think deeply about their mental and physical wellness and understand how today’s choices can lead to a brighter, more fulfilling future.”

Meanwhile, David Webster, co-founder of AI CREATE, commented, “. We believe that The Dream Creator will not only entertain but also educate the public on the potential of AI in creative industries. It’s about making the abstract power of AI tangible and inspiring new ways of thinking about technology and art.”

In addition to ‘The Dream Creator’, AI CREATE will also present ‘Creator RenAIssance’, a two-day programme at the ArtScience Cinema on September 14-15, 2024. This event will feature iconic short films that exemplify the role of AI in reshaping the filmmaking process. Attendees can participate in insightful panel discussions with filmmakers and creators, exploring how AI is transforming the way films are made. 

The programme will also include a live prompt battle where professional creators compete to generate the most impressive AI-generated images. 

Philippines – MARKETECH APAC is excited to welcome Adobe as a platinum sponsor for its inaugural “E-Commerce Marketing in the Philippines 2024” conference. At the forefront of the event, Adobe will lead discussions on harnessing generative AI to transform e-commerce excellence and elevate customer experiences.

The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.

For this conference, Ankit Agarwal, senior solution consultant for commerce at Adobe, will deliver a keynote presentation on revolutionising e-commerce through generative AI. The presentation will focus on enhancing efficiency and scalability, highlighting AI-driven merchandising services designed to boost conversion rates and increase average order value.

The presentation will also showcase the use of tools such as Adobe Experience Manager, Adobe Firefly, Adobe Express, and Adobe Stock for efficient asset management and seamless integration across commerce sites. Additionally, it will delve into the significance of tracking and analysing campaign success and content performance with Adobe Gen Studio.

Furthermore, Agarwal will participate in the panel discussion titled “Shake Up Your CX Game with Generative AI.” He will be joined by Jeremiah Su, co-founder of Superminted, and Roki Ferrer, head of data at dentsu International, who will serve as the discussion’s moderator.

The discussion will cover topics such as leveraging generative AI to personalise e-commerce, marketing, and software development, aligning AI capabilities with business goals and customer needs for quick wins and long-term success, and delivering genuine, customer-centric experiences in real-time for superior customer experience.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “We are thrilled to welcome Adobe as a Platinum Sponsor for our event. Their commitment to enhancing e-commerce and customer experience (CX) strategies is truly transformative. With Adobe’s innovative solutions, companies are empowered to create seamless, personalized experiences that drive growth and delight customers. Together, we’re shaping the future of digital commerce.”

MARKETECH APAC’s “E-Commerce Marketing in the Philippines 2024” conference marks the second instalment of the E-Commerce Marketing Series. This event will feature a robust lineup of industry leaders from prominent local and global brands, including Adobe, Colgate-Palmolive, Home Credit Philippines, L’Oréal, Nestlé, PRIMER Group of Companies, and more

Head over to the official event site to see the full agenda and roster of speakers for “E-Commerce Marketing in the Philippines 2024.” 

Singapore – Adobe has announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition. For businesses that sell to other businesses, this offering will activate generative AI to help them engage customers with greater precision and drive profitable growth. 

Characterised by extensive and complex sales cycles, B2B marketing and sales teams have long struggled to identify specific decision makers that collectively sign off on large purchases such as software or hardware. At the same time, it has become a challenge to personalise experiences for each individual, with thousands of variations required across web, mobile, email, social, events and other channels. 

AJO B2B Edition is an evolution from lead-based and account-based marketing, which carry blind spots when it comes to identifying the full set of stakeholders and the products they would be interested in. As a result, sales and marketing teams are unable to engage the right individuals with the right content, lengthening sales cycles in the process. 

Built natively on Adobe Experience Platform (AEP), which provides a single view of customers across every channel, AJO B2B Edition will be able to activate generative AI to identify buying groups, while creating personalised journeys for each individual with AI-generated assets. 

The new offering is a perfect complement to Marketo Engage— a B2B marketing automation solution—which captures and nurtures leads that can be turned into qualified buying groups. 

Amit Ahuja, senior vice president for digital experience business at Adobe, said, “Business leaders purchasing technology on behalf of their organizations have increasingly high expectations for how they are engaged online, creating a paradigm shift for B2B marketers. Adobe Journey Optimizer B2B Edition empowers sales and marketing teams to jointly deliver digital experiences that are highly personalized through real-time and unified data, while driving efficiency and productivity gains with the latest generative AI technologies.”

Singapore – A new report by Adobe has revealed that brands across the region lead other geographies in generative AI deployment and are set to make major near-term organisational changes to scale up adoption.

According to the report, almost two in three (65%) executives in the region have implemented full or initial AI solutions and pilots, making them further along than peers in the US (61%) and Europe (55%). Within the APJ region, deployment is highest in Japan (82%), followed by India and Asia (both 72%).

While executives are confident their generative AI rollouts are advancing to plan, many day-to-day users hold a different view. Across APJ, just 4% of executives say their organisation doesn’t have a formal generative AI adoption strategy, which rises substantially among practitioners. The gap is widest in Japan, where 4% of executives concede there is no formal strategy compared to 37% of practitioners.

The report also confirms that amongst APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).

Brands also anticipate significant changes to operating models and organisational structures to support generative AI adoption. Across APJ, the majority intend to reorganise teams and functions to accommodate AI usage, which is highest in Asia (80%) and India (74%). Plans to introduce AI leadership roles are also highest in these regions (India at 78% and Asia at 73%).

Lastly, executives are also prioritising initiatives to help employees upskill and provide clear guardrails for using generative AI. The top-rated is advanced AI skills training for key staff (47%), followed by policies for ethical and secure generative AI usage (45%).

Moreover, over two-thirds of APJ brands also believe that generative AI will transform data analytics and management more than any other part of the organisation. They also recognise that data capabilities and governance are a cornerstone capability, with most planning to increase investment in customer data management in 2024. Within APJ, this is highest in India (75%).

Duncan Egan, vice president for digital experience marketing in Asia-Pacific and Japan at Adobe said the disconnect can stem from viewing generative AI through a different lens.

“For some senior executives, adoption can be as simple as signing a vendor contract, while practitioners are likely better acquainted with the realities of having the right data, tools and training. However, we expect this disconnect to narrow in 2024, with brands poised to strengthen organisational readiness for generative AI deployment,” he said.

Egan further added, “Generative AI offers a clearer path to unify data, predict customer needs, and deliver more relevant and time-critical content. However, the study shows that despite widespread adoption intentions, only some brands are recalibrating to seize these benefits, putting them ahead in the race for consumer loyalty, conversion, and trust.”

Meanwhile, Simon Dale, vice president of Asia at Adobe, commented, “Asia-Pacific and Japan are at the forefront of generative AI adoption, with brands recognising its transformative potential across their organisations. We’re seeing a strong commitment to restructuring functions and teams, introducing AI leadership roles, and prioritising employee upskilling to fully harness the power of this technology.”

He added, “There is also a clear understanding among businesses that generative AI adoption goes hand in hand with matching data capabilities and responsible governance. We anticipate an increase in investments in these areas that will drive innovation and transformation across the region.”

Generative AI (GenAI) is creating new possibilities in digital marketing. However, to truly benefit from this technology, marketers need a well-crafted strategy and careful execution. This article offers practical advice for marketers looking to leverage GenAI based on insights from industry experts.

In celebration of AI Appreciation Day, we spoke with marketing and AI experts on what this day signifies and the shifts marketers need to be across over the coming year.

Balancing Innovation, Risk, and Feasibility

Jennifer Fleck, Senior Principal at Slalom Consulting, highlights the challenge of scaling GenAI initiatives:

“Experiments are easy, but scale is hard. Most of the GenAI we see happening at enterprise organizations right now is an ambitious idea that stays in POC purgatory. Selecting use cases that balance innovation, risk, and feasibility and an understanding that AI at scale requires people, process, data, and technology foundations is paramount to success.”

Fleck also suggests focusing on three key areas where GenAI can drive value:

“At Slalom, we see GenAI driving value in three key areas: productivity (doing what you already do but better and faster (doing what you already do in a fundamentally different way), and disruption (changing the essence of your business.).

By considering these areas, marketers can identify the most impactful applications of GenAI for their organizations.

Leveraging AI as a Co-Pilot

Natalie Kansteiner, Director of Data Partnerships at The Trade Desk, recommends using AI as a powerful assistant in digital advertising:

“At The Trade Desk, we see AI as a powerful co-pilot in digital advertising, transforming complex tasks into streamlined processes. To start, focus on leveraging AI for data analysis and audience segmentation. Use AI tools, like Koa AI, to extract insights from vast datasets, ensuring precise targeting and higher engagement rates. Employ real-time optimization to refine campaigns as they run, boosting performance and cost efficiency. 

Additionally, leveraging generative AI for creative content generation, while keeping human oversight to ensure brand alignment, can be highly effective. By combining AI’s analytical power with strategic human input, marketers can create more data-driven and impactful advertising campaigns.”

Kansteiner’s advice underscores the importance of using AI to enhance various aspects of digital marketing while maintaining human oversight for strategic decisions and brand consistency.

Being Prepared to Pivot

Jay Pattisall, VP and Principal Analyst at Forrester and Lisa Gately, Principal Analyst at Forrester, emphasizes in their report “Advance GenAI Marketing From Pilot Projects To Proficiency” the importance of adaptability in the rapidly changing world of AI:

“Be prepared to pivot given the rate of change in the AI world. GenAI adoption involves managing persistent change and turning setbacks into successes. Promote and reward adaptability within the marketing organization as your pilot projects reveal what’s viable and the best uses. Encourage marketers to share what they’ve learned, including areas that aren’t the best use cases. Your team will thrive as a result.”

This advice highlights the need for flexibility and a culture of continuous learning when implementing GenAI in marketing strategies.

Starting Small and Measure

Joyce Gordon, Head of Generative AI at Amperity, emphasizes the importance of starting with small, measurable use cases. She advises:

“My advice to brands and organizations when rolling out AI: start small. I recommend starting with a small use case that’s highly measurable and one that doesn’t require major change. One place where marketers have seen a lot of success is just with subject line optimization or optimizing the body of emails or paid media ads. Since you can have a human in the loop here, it’s a great opportunity to experiment with creating different segmentation strategies and different messages. And it’s also really easy to measure and determine if those approaches are working or not.”

This approach allows for experimentation without major disruptions and provides clear metrics to evaluate success. Marketers can gain valuable insights and experience with GenAI by starting small before scaling up to more complex applications.

Reverse Engineering for Success

Mike Edmonds, Sr. Director of AI Strategy, Global Retail and Consumer Goods, Microsoft advises: “Work backwards from the unmet needs and opportunities that your customers and employees face. The features and capabilities of generative AI are incredible – and with the exponential pace of change and advancements, the capabilities to come will be even more impressive. Brands and businesses that harness these powerful capabilities to unlock productivity, unleash creativity, and augment human potential will have the biggest impact. The Copilot metaphor at Microsoft not only references our technology stack, but also inspires brands and businesses to explore how every person and organization on the planet can achieve more in the era of AI transformation.”

Integrating Human Input with AI Capabilities

While AI offers powerful analytical capabilities, strategic human input remains crucial. Marketers should strive to find the right balance between AI-driven insights and human creativity and judgment. This integration allows for the best of both worlds: the data-processing power and pattern recognition of AI combined with the nuanced understanding and creative thinking of humans.

By maintaining this balance, marketers can ensure that AI-generated content and strategies align with brand values and resonate with target audiences. Human oversight also helps to catch and correct any potential biases or errors in AI-generated outputs, ensuring the highest quality of marketing materials and strategies.

As GenAI continues to change the marketing landscape, those who implement it thoughtfully and strategically will have the greatest success. Start small with measurable outcomes, balance innovation with feasibility, and use AI as a co-pilot while staying adaptable. By viewing AI as a tool to enhance, not replace, human marketers, you can drive more efficient, effective, and impactful campaigns. This approach leads to new levels of creativity and performance in marketing efforts.

Sydney, Australia – Kantar has announced the launch of the Kantar AI Lab, which brings together the company’s AI teams across its entire business. This new centre of expertise for the development of AI Technologies, products, and collaborations incorporates AI into all aspects of Kantar’s business. 

This approach aims to disrupt the insights sector on a broad scale by integrating Kantar’s AI capabilities with its expertise and extensive data to provide clients with an improved experience. 

The Kantar AI Lab includes the Kantar AI Assistant (KaiA), a conversational generative AI assistant that allows marketers to interact with data more intuitively by just asking questions. KaiA integrates proprietary data, models, and analytical frameworks to create insights in seconds, and it is initially available to Kantar Brand Tracking clients. 

One of the features of Kantar AI Lab is Text AI, a novel, proprietary generative AI-based method intended for large-scale analysis of thousands of open-ended survey answers. In massive amounts of text-based responses, it finds, classifies, and comprehends common patterns while upholding data security and privacy norms. More probing questions can lead to a more in-depth understanding. 

The next innovation from Kantar AI Lab is Text AI, a brand-new, in-house generative AI method that can evaluate tens of thousands of survey replies with open-ended questions at once. In massive amounts of text-based responses, it finds, classifies, and comprehends common patterns while upholding data security and privacy norms. More probing questions can lead to more in-depth understanding. 

For video, LINK AI Creative Insights integrates media effectiveness evaluation with creative thinking. Brands may now make comprehensive judgments about media planning because of this connection. 

A newly developed hybrid metric that predicts an advertisement’s impact on brand awareness, consideration, and purchase intent inside digital advertising is introduced via the predicted brand lift function in LINK+ digital creative testing. 

Advertisers can track campaign adherence to channel or brand rules with automated creative tagging for ads tested with LINK AI in addition to LINK AI’s creative effectiveness data. Deeper meta-analyses that determine which creative components tend to produce desired results for advertisers and their clients are made possible by this combination.

The hybrid market transfer function in LINK AI provides AI-based forecasts of ad success in secondary markets by leveraging LINK+ results from the primary market. This tool assists brands with the problem of developing memorable advertising while maximising effect by identifying creative executions fit for global deployment. It offers to save time, maximise ad ROI, and boost advertiser confidence when expanding campaigns abroad. 

ConceptEvaluate AI is a new tool created with Kantar’s innovation database to provide brands with precise estimates of in-market success for their concepts. It aims to reduce time to market and increase cost-effectiveness by providing early input on up to 100 proposals. By finding higher-performing concepts, the tool reduces risk in the innovation process and indicates which concepts should be tested further. 

Speaking about the launch, Ashok Kalidas, global chief AI scientist at Kantar, said, “We’re focused on the impact that AI can have in enhancing fraud prevention, the role of synthetic data, and fast and flexible data sourcing. For clients, our work is enabling everything from data connectivity to campaign optimisation, pushing the boundaries of how we understand people and help shape the brands of tomorrow.” 

Meanwhile, John Cucka, head of analytics and AI for Kantar Australia, said, “Streamlining our processes, improving data quality, and maintaining cost control for our clients aren’t the sexy news businesses usually shout about. The launch of AI Lab is an opportunity to shout about the new AI tools we’ve developed that are getting into our client’s hands.” 

He added, “Leveraging our world-leading frameworks, proprietary databases, and an army of data science, statistics, and technology experts, we’ve developed tools across the entire marketing landscape based on world-leading technologies. The depth and breadth of our AI-powered portfolio are like nothing else available in Australia. Whether the need is in Creative, Media, Innovation or Branding, AI-powered tools now exist from idea generation through to testing, refinement, optimisation, and forecasting.” 

“This is just the beginning of the AI evolution of the industry. As we can continue to train up our AI agents, speed and quality will continue to rise, and accessibility will continue to open. AI is fundamentally changing how we work, but it’s not replacing humans. It is freeing up our incredibly talented and experienced team to focus on leveraging the tools to our client’s advantage, generating better insights to ultimately drive better strategic and tactical decision-making,” Cucka concluded.