Tag: Generative AI
Many marketers, 4.9 out of 10, say they are not yet ready to implement and integrate generative artificial intelligence (GenAI), according to a report from Kantar, a marketing data and analytics company.
Underpinned by dentsu’s Merkury, the offering gives marketers the power to efficiently reach and engage audiences in a highly scaled and personalissed manner, driving more in-the-moment experiences and bringing consumers even closer to the brand.
2025 has the potential to be an incredible year for marketers who understand the potential of AI, and how to use the technology effectively. However, they need to remember that AI is not a magic wand. It requires thoughtful planning, robust data infrastructure and ethical considerations.
By aligning their sales, marketing, and engineering teams, the partnership aims to provide customers with seamless access to the resources needed for the efficient deployment and management of AI projects.
The Health Promotion Board (HPB), in collaboration with Publicis Singapore, has unveiled its latest integrated campaign, "For the Love of Taste," encouraging Singapore residents to reduce their sodium intake to preserve their sense of taste and fully enjoy the natural flavours of their food.
Nearly half (43%) of marketing leaders intend to boost their account-based marketing (ABM) budgets, a significant rise from 28% recorded at the same time last year, according to a survey by xGrowth in collaboration with Media Collateral.
The collaboration aligns with Netcore Cloud’s strategic goal of doubling its ARR by 2027 and expanding its footprint across North America, Europe, and Southeast Asia.
With ‘Symphony Creative Studio,’ advertisers can turn their product information or URL into a video, add a digital avatar to narrate their video script, or localise existing videos into new languages using translation and dubbing capabilities.
Prudential has forged a partnership with Google Cloud, utilising MedLM—Google’s specialised foundation models for healthcare—to enhance the accuracy and efficiency of its medical insurance claims process.
Web advertising company Taboola has officially launched 'Abby,' an industry-first generative AI technology designed to help advertisers easily start and manage campaigns, regardless of their expertise in advertising.
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