Tag: Foodpanda

Singapore – foodpanda has announced its strategic partnership with Cybersource, a Visa Solution, to elevate their customer checkout experience through frictionless payments in more than 10 markets across Asia-Pacific. 

The latest partnership with Cybersource enables foodpanda to elevate their customers’ payment experience through secured payment processing. This includes seamless checkouts without the need for customers to enter their 16-digit credentials when paying for their deliveries. It also removes the hassle of updating their card details on foodpanda’s platform when their card expires or undergoes replacement.

Cybersource, Visa’s agnostic global payment and fraud management platform, is part of Visa Acceptance Solutions. It provides on-demand pre-integrated payments solutions on an open payment platform. This allows platform partners to connect to a robust ecosystem of technological tools to quickly build solutions that can create seamless commercial experiences, help scale businesses, satisfy customers, and future-proof operations.

This partnership aims to reduce the costs and complexities of technical integrations, increase speed to market, and will help to improve foodpanda’s authorisation rate while offloading them from PCI-compliance requirements in multiple markets. 

This will not only help foodpanda deliver commercial and technological benefits, but also allow them to achieve operational simplicity with one consolidated platform to view transaction information across multiple markets. 

Luc Andreani, chief operations officer at foodpanda, said, “We understand the importance of delivering a great experience for our customers which is why we have partnered with Cybersource to leverage on their integrated payment solutions with local acquiring so that our customer checkout journey is intuitive and secure. Their proven security, stability and uptime has allowed us to focus on what matters – which is having our customers’ favourite meals, groceries and parcels delivered straight to their door.” 

Dan Parsons, head of Cybersource for Asia-Pacific at Visa, commented, “As an open payments platform with global reach, our integrations simplify the payment experience by streamlining multiple payment gateways, helping our partners accelerate their business growth. This partnership is just the beginning, and we will look to collaborate in other areas and deliver tailored and secure solutions that can enable further customer growth as well as enhanced customer experience for foodpanda.”

Singapore – Food and grocery delivery platform foodpanda has launched its latest ‘Meal For One’ initiative, offering curated set menus designed for solo diners at lower prices.

With Meal For One, customers can now order single-person meals on the foodpanda app without a minimum order value and enjoy lower delivery fees, making it easier and more affordable to order food for one.

The feature is currently available in seven markets in Asia, namely Singapore, Malaysia, Hong Kong, Bangladesh, the Philippines, Cambodia, and Myanmar.

With close to 20,000 restaurants offering Meal For One menu options, this initiative will be reinforced and rolled out across the region in the coming months.

Additionally, the order process has been streamlined for minimum fuss and maximum convenience. Customers can access the Meal For One menu through a dedicated category on the app homepage, ensuring they can quickly find their desired items.

Furthermore, they can easily customise their drinks and sides with simple add-ons, reducing choice paralysis and simplifying meal decisions.

Talking about this initiative, Luc Andreani, chief operating officer at foodpanda, said, “More people in Asia are moving to urban areas and living alone for work. Meal For One is perfect for these solo diners, allowing them to order exactly what they need, without a minimum delivery order value.”

“It also caters to their busy lifestyles via curated and affordable set menus, reducing choice overload often experienced when browsing on food delivery apps,” he added.

Singapore – food and grocery delivery platform foodpanda has expanded its collaboration with beer brand Carlsberg Asia to make Carlsberg’s extensive variety of beverages more accessible to consumers especially during relevant drinking occasions.

The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers.

Carlsberg will also deepen its use of foodpanda’s extensive network of cloud grocery stores through pandamart and its strong ties with retailers via foodpanda shops to make Carlsberg beers easier to access; as part of consumers’ enjoyable memorable moments.

Going into detail, the partnership will be featuring a video campaign with the Liverpool Football Club, exclusive gifts-with-purchase (GwP), such as chilled boxes and colour-changing cups, special promotions and bundles on pandamart and 7-Eleven Singapore, and a responsible drinking campaign to promote safe consumption of alcohol.

Talking about this collaboration, Raphael Zennou, vice president of quick commerce at foodpanda, said, “We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favourite drinks in the freshest and most satisfying ways possible.”

“Together, we are not only meeting our consumers’ demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is Probably The Best Partnership In The World!”, he added.

Meanwhile, Arindam Varanasi, vice president, commercial at Carlsberg Asia, commented, “By leveraging foodpanda’s insight into consumer purchasing habits, innovative logistics and technology solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience.”

“This partnership is a testament to our commitment to meeting the evolving needs of our consumers by providing them with a seamless beer purchasing and drinking experience, no matter where they are. Together with foodpanda, we will roll out exciting campaigns and initiatives that will make Carlsberg beers even more accessible and appealing to beer lovers across Asia,” he mentioned.

Singapore – Food and grocery delivery platform foodpanda has doubled down on its commitment to its delivery partners with ‘panda hearts’, its flagship programme aimed at uplifting and supporting delivery partners.

Through panda hearts, foodpanda aims to drive the program to improve the safety, well-being, and personal development of their delivery partners, alongside community and welfare perks.

Going into detail, panda hearts will be focusing on providing its delivery partners with health screenings, mental health assistance programmes, insurance, exercise and sporting events. This is then supplemented with initiatives that encourage delivery partners to prioritise their safety on the road.

Furthermore, the program provides delivery partners with a range of opportunities for growth, including upskilling courses, financial literacy workshops, bursaries, scholarships, and entrepreneurship opportunities. These help to support the aspirations of foodpanda’s delivery partners, beyond their day-to-day delivery tasks.

The program also aims to build a dependable support system, where delivery riders can easily access in-app communication channels, like roving roadshows or focus groups, to share feedback. Lastly, panda hearts offers delivery partners a wide range of additional benefits to help alleviate the cost of living such as fuel subsidies, supermarket vouchers, discounts on motorbike rental or mobile network plans.

Talking about the program, Bhavani Shankar Mishra, senior director of operations at foodpanda, said, “We recognise that gig work is here to stay, and our responsibility as a company is to ensure that our delivery partners thrive in their roles. We want them to feel valued, supported and empowered so they feel good about partnering with us.”

“To do this meaningfully, we regularly engage with them to understand what matters most to them, and learn how we can improve what we’re currently doing to provide the necessary resources and support,” he added.

Taipei, Taiwan – Uber Technologies and Delivery Hero SE have reached an agreement for Uber to acquire Delivery Hero’s foodpanda delivery business in Taiwan for US$950m in cash. The acquisition of foodpanda Taiwan is subject to regulatory approval and other customary closing conditions and is targeted to close in the first half of 2025. 

Separately, the companies have also entered into an agreement for Uber to purchase US$300m in newly issued ordinary shares of Delivery Hero.

Until closing, Delivery Hero is dedicated to continue operating foodpanda Taiwan as before, offering the best possible service for its customers and vendors. In the period following closing, foodpanda’s local consumers, merchants, and delivery partners will be transitioned to Uber Eats.

The deal will combine Uber’s global expertise in operating a high-efficiency marketplace with foodpanda’s extensive coverage across Taiwan and its relationships with beloved local brands. The deal will also give consumers greater choice across food types and price points by bringing the complementary groups of merchants on Uber Eats and foodpanda onto a combined platform.

Moreover, due to its existing presence in Taiwan, Uber is best placed to build upon the significant local operations developed by Delivery Hero and foodpanda over the past years, and invest further into an improved experience for consumers, merchants, and delivery partners.

Niklas Östberg, CEO and co-founder of Delivery Hero, said, “The strength of our Taiwanese business is a testament to the hard work of many teams over the last eight years. In order to build a world-leading service, we have come to the conclusion that we need to focus our resources on other parts of our global footprint, where we feel we can have the largest impact for customers, vendors and riders. This deal gives foodpanda an exciting runway in Taiwan and we wish them all the best in their next chapter.”

Meanwhile, Pierre-Dimitri Gore-Coty, senior vice president of delivery at Uber, commented, “Bringing together our distinct customer bases, merchant selections, and geographic footprints will allow us to deliver more choices and the best prices for consumers, stronger demand for restaurants, and more earnings opportunities for delivery partners. Taiwan is a fiercely competitive market, where online food delivery platforms today still represent just a small part of the food delivery landscape. We’re so excited about the opportunity to deliver even greater convenience and value that this transaction would unlock in the years ahead.”

Once completed, this deal would be one of the largest ever international acquisitions in Taiwan, outside of the semiconductor industry. It is worth noting that Delivery Hero SE previously confirmed the sale of select foodpanda businesses, albeit the only confirmation they had was for their SEA businesses.

Singapore – After serving as the chief marketing officer of HSBC’s PayMe for three years, Jaslin Goh announced her transition into a new industry as she was appointed as the new vice president of marketing at foodpanda. The move, which officially took effect in March this year, saw her heading the regional marketing function for foodpanda and will be working closely with local marketing directors to drive growth and brand love across Asia.

For our next Top Story of the year, we spoke with Goh a month into her new role to learn more about her marketing goals with foodpanda, how she managed to shift to a new industry, and what q-commerce marketing capabilities the industry can expect more from one of the region’s largest food delivery companies.

Putting an emphasis on marketing growth

One of the key points Goh noted was that her varied marketing background across multiple marketing specialisations had enabled her a big-picture approach in marketing and that her detailed knowledge into the various disciplines helped to drive topline growth and bottom-line success.

She also highlighted that marketing for her requires right brain and left brain thinking, noting that in foodpanda, marketing is a science. 

“We put a lot of emphasis on driving growth through moving levers around multiple variables to enable us to gain market share. Left-brain attributes like having quantitative and strong analytical skills is an important skill set in any tech role. Complementing this with right-brain specialisation in creative thinking would enable a marketing individual to thrive,” she explained.

Goh added, “By combining the two, we can drive stronger emotional bonding with our various marketing and campaign initiatives while achieving our growth targets, as we work to bring the foodpanda Asia brand to the next level.”

She also notes that while her previous role was in fintech and foodpanda is in the space of food delivery and quick commerce (q-commerce), she sees both having similarities in terms of being the conduit between demand and supply in the market. Goh also added that what makes foodpanda unique is the added element of more players in the ecosystem: customers, riders, and merchant partners.

“Customer and merchant partner acquisitions, and moving them through the lifecycle is evidently important to growing the business. In foodpanda, my scope covers performance marketing, growth marketing, brand marketing, media, research CRM, pricing and incentives with a strong regional and local marketing team. I work closely with the team to continually find efficient methods to acquire new customers and move them through the lifecycle. This includes activating, retaining, and reactivating customers through in-app, CRM, EDM and other owned channels. My varied marketing background across multiple marketing specialisations enables a big-picture approach and my detailed knowledge into the various disciplines helps to drive topline growth and bottomline success.”

Pushing forward amidst q-commerce competition, drastic consumer behaviour changes

Goh understands that q-commerce continues to grow post-Covid, as consumers have gotten used to the convenience and access to quality and value items from the comfort of their couch. With this, more players will emerge and there will naturally be increasing competition for better products and ordering experience.

“Consumers have also become more savvy and price conscious. With inflationary rises, they are willing to put in extra effort to get products at cheaper prices, such as Hong Kong consumers going into mainland China for grocery purchases. We can observe a similar phenomenon in Singapore where consumers head into Johor Bahru to buy household items,” she explained.

With these drastic changes, she advises retailers to take into consideration external factors such as price differential, the overall retail experience and preferred social activities in their marketing plans.

“There will also be an added focus on reliability, speed, and customer service – as well as ensuring a wide range of variety for customers. E-commerce and q-commerce will need to continue optimising their business through big data user analysis, psychological pricing, product assortment to ensure the best mix that helps achieve the business KPIs,” she added.

In terms of what foodpanda is targeting next year, Goh hints of more strategic partnerships this year, where its collaborations with big grocery chains and mass brands were launched with great success. She also added that in lieu of riding on consumers’ habits of going to their preferred grocery and personal care brands, they have made it even more convenient for consumers to do such thing by providing quick delivery services.

“This creates a win-win situation where grocery and personal care partners can rely on a stable fleet of delivery partners whilst focusing on what they do best, while boosting the variety of retailers that consumers can shop from on the foodpanda platform. We have also seen a strong demand for fresh produce in some of our markets – with many appreciating the service that pandamart offers: hyperfast, hyperfresh produce delivered conveniently at any time of the day. We will continue to optimise our business strategies to keep abreast of market needs as they evolve,” she concluded.

Singapore – foodpanda has announced today a strategic partnership with The Trade Desk that will enable brands to better reach their target audience and measure the success of digital advertising campaigns on the open internet. 

The collaboration will span seven markets, namely Hong Kong, Malaysia, Pakistan, Philippines, Singapore, Taiwan and Thailand.

The partnership features multiple retail media solutions powered by The Trade Desk’s programmatic advertising platform and foodpanda’s first-party retail data. This enables brands to engage with foodpanda customers on the open internet via The Trade Desk’s platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda’s integrated advertising solution, panda ads. All data is pseudonymised, ensuring that customer identities remain anonymous.

Additionally, it allows brands to measure the impact of their ad campaigns on conversions. With these insights, brands can aim to optimise their ads in real-time, through ways that were previously not possible, helping them make informed decisions that could help boost their performance objectives.

Wen Zhe Lim, director of solutions, advertising and partnerships at foodpanda, said, “We are on a mission to grow foodpanda into the retail media network of choice. Our partnership with The Trade Desk is perfect for the era of consent-based advertising, where first-party data is key for targeted, personalised marketing. Leveraging the rapid growth of quick commerce, we help brands reach millions of tech-savvy customers, connecting them in ways that were not possible before.”

Meanwhile, Chris Mooney, general manager of data partnerships for APAC at The Trade Desk, commented, “Retail data is reshaping the landscape of marketing, and our partnership with foodpanda represents the incredible opportunity brands have to improve the effectiveness of their advertising spend through the adoption of data-driven strategies on the open internet. Retail data provides brands better targeting and performance measurement, enabling them to understand how their advertising dollars impact actual sales. We are thrilled to join forces with a company that is pioneering new approaches to digital advertising.”

During its beta phase in 2023, the solutions helped Unilever’s Knorr reach new customers and drive conversions for their new product line on foodpanda in Taiwan. To achieve this, Knorr leveraged TTD’s platform and used foodpanda’s retail data to target foodpanda subscribers.

Sharon Liu, marketing manager of nutrition at Unilever Taiwan, said, “Partnering with The Trade Desk and foodpanda played a crucial role in the success of our recent campaign for Knorr, enabling us to reach new audience segments on the open internet. We were extremely pleased with the significant increases in add-to-cart rates, conversions, and new buyers the campaign delivered.”

Singapore – Online delivery platform foodpanda has announced the appointment of Jaslin Goh as its new vice president of marketing for APAC. 

Based in Hong Kong, Goh will be taking over from Anna Znamenskaya, and will be reporting to John Fang, CEO of foodpanda. 

In her new role, Goh will be heading the regional marketing function and will be working closely with local marketing directors to drive growth and brand love across Asia.

Taking up this role with over 20 years of experience, Goh was previously the chief marketing officer for mobile payment service PayMe at HSBC, heading the marketing, design and customer experience functions. 

Prior to that, she also held senior marketing positions in HSBC’s Wealth & Personal Banking function, WeLab, and Shangri-La Group.

Speaking on her own appointment, Goh said, “I’m super excited to join the Foodpanda family with its unique blend of Tech x qcommerce x F&B across 11 strong and flavorful markets. Food reflects the soul and unique idiosyncrasies of each market. I’m proud to become part of a business where we bring food and people together, through technology, yet in a grassroot, grounded way and is the glue for the cultural fabric for Asia’s best cities.”

Johor Bahru, Malaysia – Online delivery platform foodpanda has launched its newest Smart Rider bags solution that features cutting-edge digital-out-of-home (DOOH) advertising technology to expand audience reach and visibility in Malaysia.

The Smart Rider bags transcend the limitations of traditional billboards and redefine how advertisers engage with their audiences, offering scalable and programmatic DOOH advertising solutions for foodpanda’s partners.

This first-of-its-kind product aims to enhance panda ads’, foodpanda’s integrated advertising solution, offering a full-funnel and omnichannel experience to its brands and partners. 

With the Smart Rider bags, the online delivery platform ensures that their partners reach customers more effectively and bridge the offline-online gap via multiple touchpoints.

foodpanda has also integrated the innovative measurement tool, LUMOS Intelligence, into the new bags to track the impact of DOOH advertisements in real-time. The integration of LUMOS’ proprietary audience intelligence engine will help advertisers track accurate and measurable campaign insights.

Advertisers planning to partner with foodpanda in this new technology will have access to a live dashboard displaying the routes taken by delivery partners at each point in time and a heat map showing the demographics of the ad viewers. With LUMOS’ programmatic advertising capabilities and agile optimisation strategies, advertisers will be able to identify customer profiles and retarget ads on their smartphones through online channels within the delivery partners’ vicinity.

The new Smart Rider bags will roll out this November on the backs of the foodpanda delivery partners in Johor Bahru. foodpanda is also planning to add capabilities for precise geo-targeting to the Smart bags by the first quarter of 2024. 

This new advertising solution from foodpanda’s panda ads is expected to open a new realm of cost-effective, data-driven advertising for advertisers. 

Santiago de la Torre, head of advertising and partnerships at foodpanda Malaysia, said, “With the implementation of this technology, we are able to solve some of the main pain points that advertisers have when investing in DOOH, which mainly are limited reach and visibility, lack of real-time accurate performance data, and the inability to close the funnel and bridge the efforts between OOH and online digital campaigns.”

Commenting on the launch, Eric Fan, founder and CEO of LUMOS, also shared, “The growing demand for convenience has led to a surge in online food orders, subsequently prompting p-hailing riders to go around the city for timely deliveries. Recognising this trend, we seized the opportunity to collaborate with foodpanda to introduce programmatic IoT-enabled LED screens on the bags of their delivery partners while providing scalable AdTech solutions to an area where out-of-home advertising remains fragmented to increase advertisers’ exposure rates.”

“Our capability to offer real-time targeting and audience measurement is poised to be a game-changer, not only for foodpanda but also for advertisers seeking to reach increasingly diverse and segmented audiences,” Fan added.

Singapore – Online food delivery platform foodpanda has announced the appointment of John Fang as its new CEO to lead and grow the business in the APAC region. 

Fang will succeed Jakob Angele, former foodpanda CEO for APAC who served for nine years in the company, six years of which as the CEO. 

In his new role, he will continue to lead and grow foodpanda’s business, staying focused on bringing value and purpose to the food and grocery delivery ecosystem that foodpanda serves. 

Fang has been with foodpanda for six years, taking various leadership roles since he joined in 2017. He served as CEO for foodpanda Taiwan in 2017 and most recently held the position of chief international officer at Delivery Hero, where he managed business operations across foodpanda’s 11 markets.

Prior to joining foodpanda, he also served as the chief operations officer for global e-commerce marketplace Groupon Taiwan.

Fang’s appointment comes weeks after Delivery Hero, foodpanda’s owner company, announced that it will be selling foodpanda’s activities in select markets in Southeast Asia.