Tag: Food delivery

Singapore – Food and grocery delivery platform foodpanda has announced a revamp to its brand identity across Asia, spanning 400 cities and 12 markets.

The brand identity revamp accentuates foodpanda’s brand color pink across its visual designs, which is also enhanced alongside the prominence of the signature panda logo.

The same visual approach applies to foodpanda’s marketing initiatives both online and offline, for instance with rider- and partner-related branding, foodpanda retains its bold, instantly identifiable ‘fun pink’, but expands its palette to include more complementary colors.

According to Reinald Chee, head of creative at foodpanda, the emphasis on the color pink is rooted in the company’s desire to keep the brand color recognizable by millions of customers across Asia. Furthermore, Chee added that the brand revamp highlights the various personalities of the brand: “friendly, caring, smart, and that little bit rebellious – not afraid to change the status quo or take risks.”

“Our aim has been to create a design language that’s as seamless as our transaction process. At the end of the day, brand identity is all about making a more enjoyable experience for everyone,” Chee stated.

Meanwhile, Idan Haim, vice president of growth and marketing at foodpanda hopes that the brand revamp will help build a solid foundation of the company in terms of customer experience.

“Foodpanda’s refreshed identity reconsiders all customer touchpoints with the brand, connecting the technology behind our app and website with our millions of users’ everyday experiences, from our iconic rider bags and jackets to packaging, marketing campaigns and the app itself,” Haim stated.

Foodpanda-Brand-Identity-Revamp-Asia-2

Aside from the brand identity, foodpanda has also revamped its user interface homescreen, dubbed the ‘bento’. The new interface allows users to seamlessly choose the foodpanda service they need – food delivery, self pick-up, shops or pandamart – while making it easier to explore top restaurants and promotions available in their location.

The brand refresh comes at a time when foodpanda continues to expand its business verticals beyond food delivery, into quick commerce (q-commerce), including grocery delivery via pandamart cloud stores, and through partnerships with leading shops and convenience stores.

“We analyzed every touchpoint with our service, from the app to the rider box. Using thorough insights about the user journey, we envisioned a design direction that could bridge the gap between our tech and the real-life experience of millions of customers,” Chee added.

Foodpanda’s brand refresh will be progressively introduced across all online and offline platforms from April 2021. The refresh has started in Singapore, Bangladesh and Cambodia, and will be launching in Hong Kong, Japan, Laos, Malaysia, Myanmar, Pakistan, the Philippines, Taiwan and Thailand in the coming weeks.

Singapore – Airasia’s food delivery service airasia food has finally kicked off its Singapore operations with a special promo of unlimited free delivery perk for its first customers.

The unlimited free delivery service will be available March 2 to 16 from deliveries within 8km from the order point. Airasia food will be offering a long list of menu options from popular outlets like No Signboard Seafood, The Shepherd’s Pie, Swee Choon Tim Sum, Maki-san, Pizza Express.

For Tony Fernandes, CEO at airasia Group, their recent expansion hopes to help establish airasia food as a “notable player in the food delivery scene in Singapore,” noting that at least 50% of Singaporeans eating out every day and a staggering 2.7 million active online food delivery users in 2020 have been evident in the region.

“At airasia food, our mission has always been to help local food businesses keep their cost low by offering a much lower commission rate that can then be passed on to customers so they can enjoy even lower prices for their favorite dishes. Through airasia food, we are very proud to be able to contribute to the economy in general and at the same time help create more jobs as our merchants grow in their business and we are constantly on the lookout to expand our airasia delivery team in Singapore,” Fernandes said.

Meanwhile, Lim Ben-Jie, airasia super app’s head of e-commerce states that they are inviting other F&B outlets in Singapore to sign up to their platform, noting that “delivery riders can earn up to SGD700 a week on average.”

“We continue to welcome more F&B operators to join us, and airasia food will provide dedicated teams who will onboard merchants and enable them to go live within 48 hours with no registration or setup fees. Coupled with the lower commission rates for merchants and one of the most affordable delivery rates compared to market incumbents, we want to contribute positively towards the whole food delivery chain in Singapore and to further grow this segment,” Ben-Jie stated.

Hong Kong – Uber Eats in Hong Kong has expanded to Tsing Yi, an island in the urban area of Hong Kong.

Elisa Janiec, general manager of Uber Eats Hong Kong, said that they are thrilled to introduce Uber Eats to Tsing Yi, as they believe that delicious food is a convenience that everyone across Hong Kong should enjoy.

“My team and I are committed to investing with our partners and the F&B community to unlock more innovative and delightful food choices for Hong Kongers,” said Janiec.

The island Tsing Yi is packed with eateries and food stores. Uber Eats will be bringing a line-up of local favorites such as local cha chaan teng from Bun Hui Cafe or Daniel’s Restaurant, Chiu Chow deli from Yummy Yummy, and chicken pot from Luk Kee, among others. All-time favorites are also available, such as Saizeriya Italian Restaurant, Nam Kee, Tamjai, and Bafang Dumpling. Meanwhile, as food delivery grew to become an integral part of Hong Kongers’ daily lives amid limited physical contact, Uber Eats has observed a shift in its users’ eating habits. 

Hong Kong recently celebrated 2021’s stay-at-home Chinese New Year holiday last February 12 to 16, and during the celebration, Uber Eats recorded a 50% year-on-year increase in order volume. 

Furthermore, as Hong Kongers further adapts to the new normal, the food delivery platform has observed an 800% increase in healthy food orders during the dine-in restriction periods, as people are ordering more from vegan, vegetarian-friendly, and healthy restaurants available on the app. Another consumer behavior shows on Uber Eats’ data, where Hong Kongers are starting supper at 6:00 pm, and are generally ordering 22% more food items to enjoy with their family in the comfort of their own home, which employees rarely do before the new work-from-home set-up.

Singapore – Airasia’s food delivery platform, airasia food, which is part of the airline’s super-app,has now expanded to Singapore, starting off with a special offer for newly-signed food and beverage (F&B) merchants in the island.

Airasia food offers an online solution for merchants in maintaining their F&B business, as it runs on flat-rate plans and a fast turnaround, allowing merchants to go live within 48 hours upon registration, and at the same time offering a new alternative for consumers. 

For special sign-on rate, airasia food is offering those signing up in Singapore before 1 March, 2021 a commission rate from as low as 8% for the month of March, compared to the usual commission rate of 15% by airasia food. 

Furthermore, airasia food merchants will also receive support from a dedicated account manager who will assist in bringing the F&B business online, provide system support on data analytics and monitoring. Merchants can also leverage on airasia’s extensive marketing effort and periodic campaigns to drive publicity and sales. 

For Tony Fernandes, CEO of the airasia Group, their expansion to the Lion City responds to the ‘vibrant market’ in the region, and hopes that airasia food’s local presence will “democratize the food delivery industry by providing value, simplicity and inclusivity for everyone.”

“Airasia food offers the lowest commission rate in town, enabling merchants to earn more while having full control over their menu, pricing and easy access to data aside from being able to communicate directly with their customers. We look forward to serving the people of Lion City on ground with the delicious offerings from their favorite F&B outlets,” Fernandes said.

Singapore – French bakery Maison Kayser in Singapore is now accepting island-wide delivery within a day for their local patrons through a newly-developed app, created with local-based tech company Kaddra.

Customers can now access the bakery’s menu assortment of French breads, pastries, sandwiches, salads, and others, to which Maison Kayser has around six branches across the island.

“As we continue to expand in Singapore, it was crucial to create a platform allowing our customers a convenient and fast access to our products. Kaddra did just that, and allowed us to maintain our brand aesthetics and values within our mobile app. The process could not have been easier, and we are anticipating fabulous growth and feedback from our customers,” said Julien Troch, general manager of Maison Kayser Singapore.

Meanwhile, Quentin Chiarugi, executive chairman and CEO of Kaddra commented, “We are ecstatic to have developed this new digital ecosystem for Maison Kayser, a brand reaching every corner of the world and a large international fan base, prided for their great classic French recipes. They are a prime example of how creating a mobile app can diversify a traditional business model only available in-store until now. Maison Kayser app is destined to become the digital Boulangerie of many people in Singapore”

The Maison Kayser app is available on both Google Play and Apple App Store.

Manila, Philippines – A good news for foodpanda users in the Philippines – its premium subscription service pandpro is now available in the country. 

Accordion to a report by Noypigeeks, the pro membership has already been rolled out in late October, with foodpanda only releasing its official promotions Sunday morning.

For a monthly subscription fee, users are granted three main benefits – free delivery, additional discounts, and more vouchers. 

For a minimum order of P400, foodpanda will be waving users’ delivery charge for the first five orders of the month. With discounts, members will be getting an unlimited extra 5% off of pick-up orders, albeit, not to be topped up on an existing promo. Meanwhile, the subscription also provides three additional 10% discount vouchers. 

The free delivery feature is applicable to all restaurants and shops. In addition, pandapro members will be able to receive other exclusive discounts of 20% and up. Both the subscription and application of benefits are available only through the mobile app.

Pandapro has been earlier rolled out in other Southeast Asia countries, such as in Singapore in February of this year.

Singapore – The global convenience store chain 7- Eleven has just been added on food delivery app Foodpanda, where users from Singapore, Malaysia, the Philippines, and Taiwan are now able to obtain their quick essentials from the store within the app. Foodpanda said about 2,500 7-Eleven stores across the said countries have been partnered for the new addition.

Foodpanda brings to customers hundreds of 7-Eleven items including hot food, ready-to-eat insta-meals, snacks and alcohol, and even pre-paid mobile phone cards.

In the beta phase for the store’s integration into the Foodpanda “shops” feature, the number of 7-Eleven orders grew by 50% month-on-month over the past six months.

7-Eleven stores on the app offer over 1,000 unique items on average across the four markets. In the Philippines, the largest variety available from a 7-Eleven store via Foodpanda is almost 1,600 unique items. In Taiwan, consumers have a preference for post-dinner orders from 8pm to midnight, especially for snacks.

Industry watchers like IGD have predicted growth in online grocery retail with more brick-and-mortar retailers partnering with delivery and technology companies to grow their online footprint, even prior to the COVID-19 pandemic. This is in line with the rise of the ‘convenience economy’ over the past few years, as consumers get accustomed to food and grocery deliveries.

The company said in a statement, “[This] partnership underscores Foodpanda’s dual focus on growing its core food delivery business as well as its q-commerce offerings.”

Bangkok, ThailandーThai-based food startup Yindii launches a mobile app, in collaboration with local restaurants and cafes, to sell food items at discounted prices, rather than potentially going into waste in an effort to prevent mass food waste produced by restaurants and cafes.

The mobile app, structured around a direct-to-consumer platform, offers “Happy Hour Deals” that are tailored per member restaurant or cafe. Once implemented, users may enjoy 50 to 70% per purchase.

Initial users of the app can avail an early discount for free delivery of their items, albeit limited to the first 100 users and within a 5-kilometer delivery radius.

While primarily focused to combat food waste problems by purchasing excess items, app users may also connect with their favorite restaurants to check on other discounts and savings.

Louis-Alban Batard-Dupre, Yindii founder and tech entrepreneur, expressed a positive note towards the project, reassuring that all food offered are of quality. He also stated that the app is just one of the startup’s ongoing mission to prevent food loss in the community.

“The growing problem of food waste is challenging to solve for endless reasons including logistics, the complexities of short-lived items and the lack of a set market, which is what we are working to help solve – with a simple system for people and restaurants of surplus food to connect and enact”, he stated.

The app is downloadable through Google Play Store and App Store. 

The COVID pandemic has seen a plunge in the employment rate for most industries and according to the Philippines’ statistics, the country’s unemployment has risen to 17.7 percent in April.

Homegrown super-service app MyKuya which launched in 2018 has been since handing out opportunities for its would-be partners, but the ongoing retrenchments in businesses have further proven the app’s value proposition.

MyKuya is a mobile-based application and technology platform which allows users to quickly hire trained partners to run jobs such as grocery delivery, personal shopping in malls, plumbing and carpentry works, and even on-demand tasks for small businesses.

These partners, called Kuyas and Ates (brother and sister), are able to become part of the on-call workers by signing up through the app, and going through just like any normal hiring process, that of with document requirements. 

As of current, the app has signed up 10,000 partners, and they are nowhere near from stopping at that, as MyKuya is rallying to create 1 million job opportunities by 2022.

With this massive goal, how do then the company plans to reach out to prospective Kuyas and Ates?

MyKuya’s Marketing and Communications Manager Gab Billones said that hyperlocalizaiton of content and simplification of narratives are some of its top strategies.

“One of the most effective strategies that we do is hyperlocaliczing our efforts, really targeting communities, condo associations, and different particular groups where interests of the majority, particularly the target market that we have are present in these online communities,” Billones said.

“We also do simplifications. We’re not just doing hyperlocalization, we also simplify the messaging, and the narrative of MyKuya, so it becomes more relatable to as many people as possible. We curate stories, particularly highlighting the activities that our partners do, and the kind of value that our customers actually find with MyKuya services. So those are the kinds of narratives that we actually highlight on our Facebook messaging, and we’re still trying to reach out more and more communities, in preparation for our expansion activities as well,” he added.

Presently, MyKuya has established online presence on the major social media channels of Facebook, Instagram, and Twitter. On Facebook, they present real-life testimonials of individuals who have already worked as partners for the app, integrating the promotional hashtag #MyKuyaMyHero. 

“How do our Kuya and Ate exemplify heroship during the pandemic? Each Kuya, a different story! Read on the inspirational stories of our partners in this time of lockdown and ECQ, and find out how they are able to help many people!” said one of the posts, followed by quote cards of partners, bearing their images and testimonies. (Translated in English)

In terms of the app’s users, the super-service app has also responded to the hard times that the pandemic has thrusted many into, and has made service rates more wallet-friendly amid users’ tightened budgets.

One thing that it has already done is to reduce the rates for their Pick-up & Drop service, lowering it from P150 per hour to P99 per hour within the MECQ period. 

Reduced rates will also be seen on the app’s services for their enterprise owner users such as BizHelper and MotoToday services. BizHelper is help in tasks like packing, sorting, and organizing, while MotoToday is for those that require motorcycle delivery or pick-ups. Under the MECQ, the lower minimum number of hours to avail of these services has been reduced from 6 hours to 4. 

Enterprise owners are one of the main stakeholders of the app. As of today, it has over 100 SME users. 

When we asked about their approach to business development, just like how they reach out to potential partners, MyKuya’s Country Head Dennis Bunye said that they go for a personalized approach, even implementing an SME club.

“We reach out enterprise partners in terms of in-person, face to face conversations, and we also get referrals in terms of how we can gain access to certain communities, which we hope to serve as well in order to be able to provide more value to them,” said Bunye.

“We are also having this what we call SME club, wherein we will make use of the spirit of community and provide value through not only giving advice and not just being salesy about it, but really sharing what we learned as we get to understand further the requirements of our SMEs right now,” he added.