Singapore – Local retailers selling on Amazon.sg can receive the Digital Resilience Bonus (DRB) administered by Singapore’s Infocomm Media Development Authority (IMDA), reminds the company in a press release.
DRB is one of the efforts by the Singapore government amid the pandemic to uplift the digital capabilities of businesses across their different points of operations. Initially, DRB is offered to F&B and retail enterprises.
IMDA has listed the different solutions that enterprises can apply for a subsidy, which includes eCommerce. Sellers, if eligible, can receive a one-time S$2,500 automatic cash payout.
According to IMDA, in order to qualify, the enterprise must be incorporated on or before 26 May 2020 with a Food Service or Retail SSIC code, and has been using the digital solutions on IMDA’s list between 1 June 2020 and 30 June 2021.
Bernard Tay, the country leader for Amazon.sg seller services said, “As local retailers continue to adapt to the new normal, digitalisation is key to enabling them to build resilience and tap into new revenue streams domestically and internationally.”
He added, “Small and medium businesses are a part of Amazon’s DNA and we remain committed to their success. The new initiatives will provide the necessary push in encouraging local retailers to step up digitalisation efforts and we’re happy to work with IMDA on the Digital Resilience Bonus to offer additional support to them during this time of need.”
Just recently, Amazon has pledged to invest US$18 billion in 2020 to support small and medium businesses globally and an additional US$100 million assistance to be given out during its annual deal event Prime Day and throughout the holiday season.
The Singaporean unit of the company is also in an ongoing collaboration with Enterprise Singapore on the eCommerce Booster Package which will offer local retailers a one-time grant of up to S$9,000 when they register to sell with Amazon.sg.
Sydney, Australia – DHL eCommerce Solutions in Australia, a division of the multinational logistics company, Deutsche Post DHL (DPDHL) has announced that it has relocated its Sydney headquarters to a 19,000 sq. m facility at the industrial property Millennium Court located at the suburb Matraville. The eCommerce unit will now be co-located with another DPDHL unit DHL Global Forwarding.
The relocation will see the e-commerce logistics specialist more than double its square footage from its current Rosebery HQ.
The expansion comes in the middle of the significant growth in e-commerce shipping demands from overseas consumers as a result of lifestyle changes brought about by the Covid-19 pandemic. The company said that its export volume of children’s toys since the start of the year has been 60 times over. Other product categories such as kitchen & home cooking, health & beauty, and pet products are also said to have recorded triple digit growth in volume.
“Now more so than ever, Australian businesses are seizing cross border opportunities to expand their business globally, despite the current economic headwinds. As e-commerce becomes the new normal, this investment will enhance our speed and service capabilities,” said Denise McGrouther, managing director for DHL eCommerce Solutions Oceania.
The new facility will provide for better organization with space for planned investments into innovative warehousing technologies. When fully operational, the company expects advancements to enhance overall efficiency and enable faster processing times for the growing number of e-commerce parcels coming in and out of Australia.
Singapore – Ahead of its 9.9 shopping festival and in conjunction with LazMall’s second anniversary celebration, Lazada has unveiled a refreshed look for its brand and has introduced as well four new features to its platform.
LazMall’s signature hues of red and black have been accentuated for the revamped look. In addition to fresh visuals, the company said that it will be offering brands increased visibility and traffic as well as improved quality of consumer leads.
LazMall is the in-app virtual mall of eCommerce platform Lazada which was launched in 2018.
Today, the company adds four new features: Beat the Price, Brands for You, a brand directory, and a new follow button.
With Beat the Price, deal-seekers can discover market-beating prices on a daily assortment of top-selling products. Brands for You, on the other hand, is the platform’s customization of recommended brands based off user interest and recent interactions with the LazMall channel.
Meanwhile, Lazmall will now offer a comprehensive directory of all brands. The channel also now comes with a ‘follow’ button, where users can follow their favorite brands and sellers to get access to the latest updates on deals and offers.
“LazMall plays a key role in Lazada’s overall business strategy as local and international brands look to advance their presence and growth through an omnichannel approach in Southeast Asia. By strengthening the consumer online commerce journey, we provide brands with more avenues to diversify and increase their consumer touchpoints,” said Jessica Liu, co-president, and regional head of commercial at Lazada Group.
Kuala Lumpur – PopWonders, an e-commerce specializing in product and service subscription has launched its platform in Malaysia.
The subscription model is already a growing retail fad in the country and PopWonders aspire to prop up the trend to ultimately offer an online marketplace that would help SMEs build recurring revenue.
The platform’s subscription business model is built around monthly boxes, where boxes are curated to comprise a number of items from a certain brand, one that isn’t limited to products, but goes for services too, said the company.
The company explained in a press statement that it chose to go away with the quintessential online marketplace, as in such transaction type where only a one-timer purchase comes through, a stream of revenue for an SME is often rendered far-fetch.
“Instead of focusing to close ‘the deal’ on an individual sale with a big profit margin, [our] founder Sean Leong wants merchants to secure dependable recurring revenues through building good relationships with [the] clientele,” stated PopWonders.
Aside from its main value proposition, businesses that list their products are given a backend system for free. The platform automates subscription processing and transactions for online merchants. On top of that, the platform is also said to provide services such as inventory management and shipping tools, brand-building assistance via influencer marketing as well as hybrid AI chatbot, and in-depth data analytics.
Leong said, “Our platform only requires the sellers to be experts on their product and service, then we will handle the rest for them. It allows anyone to sell anything online and market fast without setting their own platform, at the same time, ensure sales are ‘closed’ by [a] subscription business model.”
Leong also shared that the company will soon launch a “Subscription Academy” to guide merchants on how to start a subscription-based business.
“We want to help small business owners who are affected by the COVID-19 pandemic to expand their customer base online and generate more revenues in the future. This academy will provide the necessary knowledge and skills for these merchants on building a more sustainable business plan with the right tools and features we offer on PopWonders,” said Leong.
For the month of August, marketing leaders had it big, with the top stories that took most of your attention are those that have spotlighted marketing experts.
One was a retelling of a Filipino corporate communications head’s success story, another was an Asian eCommerce platform’s appointment of a new chief commercial officer, and also, a point-by-point marketing measurement plan authored, none other than by a tenured player in the field.
The latest on virtual and augmented reality also made heads turn this month. The strike of the pandemic made for hardened and limited times, but with tech, it was an opportunity to ride on the connective powers of VR and AR, unleashing the best of the digital experience to carry on a new normal.
Here, we’ve made a run down of all of them. Based on Google Analytics from July 20th to August 16th, these were the top 5 stories for the month:
Top 5: The PR expert of the holy grail chicken brand in the Philippines: Mark De Joya
In the premiere of our interview webisode, #MARKETECHMondays, we featured Filipino marketing expert Mark de Joya who shared the journey he trailed before finally becoming the head of corporate communications of Max’s Group, the company behind the country’s most sought after restaurants.
Although, like any other head start, his first foray into marketing can be said to be “humble,” it is still a stint with that of consumer product behemoth Unilever, its Philippine leg. Since then, what he had was a meaningful immersion to the industry of advertising having worked thereafter with international creative agency McCann Worldgroup.
Truly a self-made man, Mark was revealed to be overflowing with personal formulas and borrowed wisdom from his mentors. One of them, he got from then McCann chief strategy officer Gino Borromeo, which spotlights a different side of creativity, that is, creativity isn’t just being artsy, but the ability to solve problems.
His advice to young marketers, “A lot of people might not feel that they are built for the marketing [or] advertising industry because they don’t think that they are creative enough. I will say, creativity is important, but the one thing that enables that is curiosity. The best marketers I’ve met are also the most curious.”
Top 4: Digging into the ropes of marketing measurement with Salesforce Datorama CMO Leah Pope
From whom is it better to acquire insight into the importance of marketing data than from a marketing maven straight out of the field of extracting marketing insights?
Chief marketing officer of data insights platform Datorama, Leah Pope in July lent her thought leadership piece on this important feature of marketing management, and not just marketing measurement on any normal day, but crafting a strategy at this time of uncertainty.
She imparts four steps: Harmonizing the often siloed marketing data into a single source; setting up a set of standardized data for data hygiene; rechecking goals and benchmarks to track marketing progress amid a new normal; and finally, aligning a single system of record of marketing data to collaborate the now branched out remote setup of marketing teams.
Top 3: Malaysia’s Entropia and manufacturing firm UMW’s virtual museum
To imagine within our thinkable minds a museum of virtual experience will always, for the meantime, send us all in awe. And that is exactly what judges from the fourth International VR Awards have felt with Malaysian tech innovator Entropia’s virtual museum of company UMW, granting them a nomination for the award-giving body’s social impact award.
The immersive experience offers six degrees of freedom to move through manufacturing firm UMW’s artifacts, enabling teleport from one scenario to the next. Users are able to view the very first products UMW had assembled: the Toyota Corolla KE 10 in 1968, the first Komatsu bulldozer, as well as an education on the Rolls Royce engine casing manufacturing and assembly that was accomplished right in Malaysia.
The museum isn’t just nominated for any category, but a social impact category, one described to shine on companies and individuals that produce products that have made a significant social impact on the world around them.
UMW said, “We used VR as a platform [for the company] to impress [and] attract talents both young and old, and above all, [as] a testament on how a corporate legacy can be kept alive using technology.”
Of course, winners of the award will be announced virtually, slated to take place in November.
Top 2: Another Entropia news, but now, an augmented reality car showroom
In latter July, BMW Malaysia unveiled its all-new BMW X5 xDrive45e M Sports model, but that wasn’t the only exciting part. For the first time, the marque in Malaysia ran a model launch via an augmented reality (AR) experience, courtesy of the ingenuity of Entropia’s experience design unit, Entropia Extended Reality (EXR).
Countries’ lockdowns amid the pandemic made it nearly impossible for consumers to visit showrooms, let alone attend a car launch, and this is where EXR comes to the rescue.
EXR Head Ramakrishnan CN said the usage of extended reality (XR) for marketing and advertising is no longer a niche, and that the COVID-19 has definitely accelerated the pace of demand.
Entropia explains how the AR works: “By just clicking the link [on BMW’s app], the users will be able to get a virtually realistic 3D model of the car, and by just tapping the screen, they can reposition the car, [view it] at different angles, pinch and resize it, and slide in any direction for a 360° view.”
Talk about a fusion of innovation.
Top 1: The month of August puts Keepital’s appointment of CCO to top story
For the top story of the month, people news is at the heart of it. By July, congratulations have been in order as Asia-focused B2B eCommerce platform Keepital announced that they have appointed a new chief commercial officer, sales veteran Arthur Ng.
Arthur’s seasoned experience in B2B digital advertising sector matches the core offering of Keepital: bringing together buyers and suppliers in a central location; boasting a directory of B2B sales executives to put through businesses on a forum where they can network with each other.
Arthur has been a staple player in the function of business development since 2008, having worked with companies such as publisher The Green Book, supply chain Singapore Post, online media Purple Click, and the similar-natured Innity.
His responsibilities were as specific as it gets: ownership of the customer and the customer interface with the product or service offering, where he’s charged with making sure that all functions of the organization are aligned to meet strategic commercial objectives
MARKETECH APAC caught up with Arthur and he shared, “My past weeks with Keepital were pretty amazing and fulfilling. [I’ve been] going in-depth to understand the platform’s enclosed system, speaking to SME bosses to understand their marketing pain points and requirements.”
Watch the MARKETECH APAC REPORTS of these top five stories, with exclusive appearance and commentary from the newsmakers themselves.
If you have interesting stories, thought-leadership pieces, and case studies in the area of marketing, technology, media platforms and SME, please send us an email at [email protected]. Who knows your story could be part of our top 5 next month.
Sydney, Australia – Amidst being caught in the grips of a global pandemic, Australia-based clothing designer and manufacturer AS Colour has decided to pilot the Manhattan Associates’ Warehouse Management Solution (WMS) in New Zealand.
Despite unable to operate during New Zealand’s lockdown in March, AS Colour’s Auckland distribution centre (DC) saw a huge spike in online orders and the company said that this what has ultimately led them to push forward with the roll out the Manhattan SCALE WMS.
Manhattan SCALE is an advanced system designed to optimise operations by boosting warehouse productivity and employee engagement, as well as meeting changes in demand across all types of distribution including eCommerce.
“This fluctuation in eCommerce demand is exactly the type of situation that drew us to implement Manhattan’s WMS technology in the first place, as it would prepare us for any future shifts in the market,” said Managing Director and Founder of AS Colour Lawrence Railton.
In lieu of the usual in-person deployment processes, AS Colour worked remotely with Manhattan Associates to successfully design, implement and deploy the Manhattan SCALE WMS.
He added, “When rolling out the new system, we really had to use remote working to our advantage, which in the end allowed us to launch the new system two weeks ahead of schedule and save plenty of money on travel and overheads in the process.”
With four other DCs globally, AS Colour plans to implement Manhattan SCALE to all other facilities in the future, the first being its new facility in Melbourne, which is set to go live and begin receiving inventory by mid-October this year.
Kuala Lumpur, Malaysia – BEST Inc. has announced its further expansion into Southeast Asia.
BEST’s launch of express delivery services in Malaysia, Cambodia and Singapore follows its entry into Thailand and Vietnam last year and marks another significant step forward in the Company’s ambitions to build an efficient logistics network with extensive coverage in Southeast Asia.
The Company also announced to elevate its international logistics solutions by launching cross-border services between China and the five markets in Southeast Asia this month.
Johnny Chou, Founder, Chairman and CEO of BEST Inc., said, “We are excited to develop our logistics networks in Southeast Asia, a key focus area of our global strategy. The outbreak of COVID-19 accelerated and amplified consumers’ reliance on e-commerce and created even larger potential opportunities in the region. We are confident that our technology-enabled logistics services and high-quality express delivery options will be a critical service component for both merchants and consumers, during both this difficult period and beyond it.”
By leveraging its asset-light model and successful experience in Thailand and Vietnam, BEST plans to be operating a total of twelve sortation centers and around 400 service stations across Malaysia, Cambodia and Singapore over the next three years. In Malaysia alone, BEST plans to be operating a total of seven sortation centers and 270 service stations across West and East Malaysia all within three years. This includes two customized flagship sortation centers in Kuala Lumpur and Phnom Penh that will be equipped with cutting-edge automation equipment, such as high-speed automatic sorting lines and dimension-weight-scanning systems.
According to joint research by Google, Temasek and Bain & Company, with 360 million mobile-savvy Internet users, Southeast Asia’s e-commerce sector is on track to reach US$150 billion by 2025 from US$38 billion in 2019. In order to meet rising e-commerce demands and evolving customer needs, BEST is offering next-day delivery options for major areas of Thailand and same-day deliveries in Ho Chi Minh City and Hanoi in Vietnam. The Company’s total parcel volume from Southeast Asia reached 8.8 million parcels in the first quart
Manila, Philippines — Earlier this month, Lazada Philippines, launched its newest service Lazada Sponsored Solutions which enables brands and sellers to increase customer engagement and visibility on the platform. Leveraging Lazada’s technology capabilities, these solutions were crafted to help sellers market their products efficiently with their relevant audience, optimizing return on investment.
The services offered under Lazada Sponsored Solutions include:
Sponsored Search – About 30 million searches are made by shoppers on Lazada every day and about 50% of sales start from the search bar. Sponsored Search gives brands & sellers the opportunity to boost their product’s visibility and reach customers in the search results page.
Sponsored Affiliate –allows brands & sellers to tap Lazada’s pool of over 3,000 affiliates and their vast networks. The cost per sale model guarantees that brands only pay when a sale is made, making it an efficient marketing investment.
Sponsored Display – offers increased visibility on Lazada’s online assets, including homepage banners, app pushes, electronic direct mail, and more.
“At Lazada, our goal is to find effective solutions to help our brands and sellers boost their marketing strategy through our platform and our technology. In this first half of the year, we onboarded almost two times more brands and sellers compared to 2019, hence it is imperative we continue to improve and add new solutions to the roster that allows existing and new partners to grow their businesses on Lazada,” said Neil Trinidad, Lazada Philippines Chief Marketing Officer.
Utilizing the service during the recent 6.6 Bounce Back Sale was brand partner Coocaa that saw six-times more store traffic which resulted in an increase of 300-times more sales. The brand also emerged as a top performer in the electronics category during the 6.6 campaign.
“Lazada’s Sponsored Search gave us better traffic and boosted our overall campaign results. With the results of the recent 6.6 Bounce Back campaign, we are keen to sustain such a cost-effective onsite solution,” said Cayla Li, Coocaa Philippines Business Manager.
TinyBuds Business Unit Head for Baby Care, Lorina Tan agreed, “Utilizing Sponsored Search was a gamechanger for us as we launched our new products during the campaign. We achieved one of our highest return of investment with about 85% increase in sales.”
L’Oreal, one of the platform’s biggest brand partners, managed to leverage a record GMV sell-out for all of their brands within just a month using Lazada Sponsored Solutions.
“We saw a significant increase in visitors & page views with Sponsored Display, maximized the targeting capabilities of the CRM tool, and gained significant exposure for our newly-launched product on Sponsored Affiliate and Sponsored Search. The tools are straightforward and easy to use, and the Lazada Marketing Solutions team is always ready to help provide insights & recommendations to further optimize performance!,” said, Steve Ladan, L’Oreal CPD Group Platform Manager.
Apart from brands, Lazada’s partnership with media agency GroupM has also proven to become a cost-effective marketing solution for their roster of clients. “Sponsored Solutions is an essential component of the eCommerce ecosystem when it comes to driving stronger return on investment. With these tools, it enables us to take advantage of the massive organic traffic on Lazada to gain more visibility and grow our clients’ sales,” said Laurent Goirand, GroupM Head of Digital.
Trinidad added, “We are happy to hear great feedback on Lazada Sponsored Solutions even though it is a new tool. Lazada is constantly innovating and creating effective tools to aid our partner merchants as more SMEs diversify their retail strategy with online selling.”
Kuala Lumpur, Malaysia – As Malaysia sees demand surging for food and groceries delivery service during the movement control order (MCO) due to Covid-19 outbreak, SwitzGo, a new player in the industry, steps up to fill in the gap to meet customers’ needs. The startup company aims to fulfill the demands in food delivery service by introducing a much safer delivery option- the NanoSeptic stickers in the delivery bags that have been used worldwide in various industries, the first delivery company in Malaysia to introduce the NanoSeptic technology.
Commenting on the launch, Amir Latiff, Chief Marketing Officer of SwitzGo, said, “The NanoSeptic surface has been used widely in industries such as healthcare, hospitality, travel, education and businesses to ensure common touchpoints such as door handles, elevators, common areas and bathroom remain visibly clean and free from bacteria and virus. So, we adopt the same technology to line our delivery bags and ensure the safety and cleanliness of the food,”
Amir Latiff, Chief Marketing Officer of SwitzGo
“This unique feature puts us forward ahead of the rest and will enable us to grab a portion of the existing market share as customers realize the need for extra safety precautions”.
Amir Latiff, Chief Marketing Officer of SwitzGo
Explaining further about advanced technology, Amir Latiff said, the NanoSeptic surface is powered by light and utilizes mineral nano-crystals which create a powerful oxidation reaction. It continues to oxidize organic contaminants 24/7 and does not leave any poisonous, chemical or heavy metal residues that harm consumers.
As the brand has officially launched for the public to use, SwitzGo is creating more job opportunities for Malaysians especially those who have lost their source of income to join the company in their continuous expansion plan. As a precaution, each rider will have to go through strict health screening daily and is provided with 3 face masks daily and sufficient amount of hand sanitizers before riding for delivery.
In the first quarter of 2020, SwitzGo estimated around 20% of food orders were made online as Malaysians still preferred to enjoy their food served piping hot from the kitchen. However, after MCO was announced, the government encouraged its people to turn to online shopping and food delivery to reduce risks of Covid-19 infection, the recently launched food and grocery delivery company saw that online transactions tripled and the demand for online food delivery soared higher than before.
“However, can the existing players meet the expectations of customers who rely heavily on online food order? We have already seen comments trending on social media on customers’ frustrations with online food delivery – order not received, delay in delivery, delay in refund, food prices are becoming substantially more expensive compared to dine-in, and so on. This scenario easily shows that there are more opportunities in our food delivery industry,” he added.
Currently, SwitzGo offers food delivery within Bangsar and Petaling Jaya areas promising 40 minute-delivery without extra fees, making their food selection more affordable compared to its competitors. Working with more than 100 restaurants presently, vendors and hawkers around the area, SwitzGo aimed to penetrate other areas in the Klang Valley and other state capitals within the next 3 months by getting at least 10 new restaurants and eateries onboard every week. As an incentive for food businesses to start partnering with SwitzGo, the brand waives any commissions until 31 August 2020 to ensure high profit margins as their restaurants can only accommodate 50% of the full capacity at one time due to the social distancing standard operating procedures announced by the government.
In the near future, SwitzGo plans to work with local farmers to bring fresh fruits and vegetables from farm to table, removing all middlemen to ensure fair prices to Malaysian consumers. The brand will also expand the business in parcel and documents delivery to support high demand in online shopping, business transactions and many more.
Kuala Lumpur, Malaysia — Shopee and Procter & Gamble achieved strong performance for their first-ever experiential online initiative, Show Me My Home. The initiative recorded more than 15x increase in orders at peak day, and it is a key activation under the recently signed regional Joint Business Plan (JBP) between Shopee and P&G. The JBP marks a joint commitment between Shopee and P&G to improve the online shopping experience for users across the region, and to provide convenient and easy access to quality FMCG products on Shopee.
Chris Feng (pictured right), CEO at Shopee, said,
“As we transit into the new normal, e-commerce has taken on greater importance in people’s lives.”
“Consumers are increasingly going online to fulfil their everyday needs, and it is important for businesses to remain agile and adapt quickly. The success of P&G’s online debut of the Show Me My Home initiative on Shopee is proof of that. By merging P&G’s portfolio of leading FMCG brands and retail expertise with Shopee’s wealth of insights on online shoppers’ behaviour and preferences, it allowed us to deliver a novel, experiential online home shopping experience for consumers across the region. This success has inspired us to continue innovating to provide the best for our users, and we are excited to work closely with P&G going forward, he added”
Shoppers enjoyed greater convenience with Show Me My Home
The Show Me My Home initiative was initially an offline concept which was well-received among both consumers and retailers. With a shared vision to serve the region’s increasingly savvy digital consumers at scale, P&G leveraged Shopee’s technology expertise and insights on online shoppers to optimize and scale the experience online. The Show Me My Home initiative offered greater convenience as shoppers could easily find what they needed as the microsite simulated the household environment. This novel way of shopping online successfully captured shoppers’ attention with an overall increase in traffic for P&G.
Fostering meaningful connections with Shopee’s in-app engagement features
As people spend more time online, brands are also increasingly finding new ways to interact and engage with their consumers. As part of the Show Me My Home initiative, P&G leveraged Shopee’s engagement features to foster deeper and meaningful connections with their consumers.
Shopee Live: P&G tapped on Shopee Live to engage consumers with a special series of live streams featuring popular local celebrities. The biggest stars, including Yuna, Iman Azman and Preston Kaw shared with fans and Shopee users their favourite P&G products, as well as provided tips on how to use them.
Shopee Throw: Users visited Shopee daily to play Shopee Throw, an in-app game where users can win exclusive P&G vouchers and prizes by throwing arrows onto a target on the Shopee app. The game was played over 600,000 times in 5 days, offering added entertainment and value to consumers while they shopped for their favourite P&G brands.
Show Me My Home marks the first of many initiatives under the recent regional JBP between Shopee and P&G. The JBP aims to better serve and capture the hearts of online shoppers in the region by providing a seamless access to P&G’s wide range of leading brands and products. This agreement will see P&G broadening its multi-brand portfolio offerings on Shopee and tapping on Shopee’s big data analytics capability to provide a personalised customer journey via precise marketing.
“At P&G, we are continually trying new ways to personalize and engage our consumers, be it offline or online. The encouraging results we have achieved from this campaign proves the partnership with Shopee to be very successful as we managed to engage more meaningfully with our consumers on digital platforms. We look forward to evolving with the customer as we work closely with Shopee to execute future innovations online, serving more regions and value-adding to digital transactions,” said Shankar Viswanathan(pictured left), Vice President, E-Commerce, Asia Pacific, Middle East and Africa.
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