Tag: DoubleVerify

Sydney, Australia – Havas Media Group, the media arm of global marketing and communications group Havas, has become the first media agency in Australia to activate digital media measurement, data, and analytics platform DoubleVerify‘s (DV) Authentic Ad™ metric as the default measurement currency across client campaigns.

The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures an ad is fully viewed, by a real person, in a brand-safe environment, within the intended geography. It gives advertisers clarity and confidence in their digital investments and creates actionable insights to drive performance optimisation.

The initiative is designed to maximise the cross-channel digital investments of the brands Havas serves and drive superior campaign outcomes. In order to support the activation of DV Authentic Ad™ as standard practice across the agency, the digital teams at Havas Media Group Australia are currently enrolled in DV University (DVU), with the aim of achieving agency-wide certification by the end of the first quarter in 2022. DVU is a self-guided online training and certification platform which includes standard onboarding training of the DV Advertiser’s Suite. 

This will empower the teams in Havas Media Group to leverage DV’s actionable insights to effectively achieve their digital campaign objectives, which is seeing Havas Media Group implementing DV Authentic Ad™ Measurement across every client, every campaign, and every channel by default, though clients may opt out if desired. 

Kevin Fernandes, Havas Media Group’s head of data solutions and adtech, shared that they have taken the unprecedented step to deploy DoubleVerify’s measurement solution as a standard to protect their clients’ investments, and also improve the media experience by actively driving media quality and effectiveness.

“We’ve already been able to use insights from DoubleVerify to make fundamental shifts to campaign variables, such as formats and publishers – which has significantly increased campaign outcomes,” said Fernandes. 

Meanwhile, Sophia Warren, DoubleVerify’s client strategy director for ANZ, noted that Havas Media Group’s clients will be protected from wasted investments and unsuitable content, while the agency will be able to optimise media spend using their campaign insights. 

“Effective optimisation of media is critical to address increased media fragmentation and a decline in consumer trust, resulting from concerns around data privacy, fake news and high-profile brand suitability incidents,” said Warren.

Singapore – DoubleVerify (DV), the digital media measurement, data, and analytics platform, has launched its ‘Fully On-Screen Targeting Solution’, which enables Connected TV (CTV) advertisers to target inventory from sources that have received DV’s Fully On-Screen Certification.

In 2020, DV launched its Fully On-Screen certification offering, an MRC-accredited post-bid measurement solution. As part of its offering, DV tests and evaluates leading CTV devices and apps to ensure ads are only displayed 100% on-screen and when the TV screen is turned on.

Through the new targeting solution, DV complements its post-bid measurement capabilities with pre-bid targeting, empowering programmatic advertisers to address CTV viewability challenges across the media transaction. This solution is available on Amobee, MediaMath, and Xandr, with more media-buying platform integrations forthcoming.

DV said that advertisers continue to shift budgets to CTV, and the need to understand performance and measurability is increasingly important. However, viewability – a measure of whether or not an ad had a chance to be seen by a user – has generally been assumed by CTV advertisers. 

In a recent test, DV has discovered that one in four top environments continued to play programming content – including recording ad impressions – after the television was turned off. DV has named this issue ‘TV Off’ – when the TV screen itself is in fact turned off but a CTV device or app remains on. 

Jack Smith, DoubleVerify’s chief product officer, shared that CTV commands some of the highest CPMs in digital advertising, which means brands expect that their ads deliver to engaged audiences while the TV set is on.

“DV’s first-to-market solution to target fully on-screen impressions will help CTV advertisers maximise their media investments and drive real business outcomes,” said Smith.

Singapore – DoubleVerify, the software company dedicated to digital media measurement, has launched its podcast series titled ‘Authentic Ad Matters’ where they tackle the latest trends in digital advertising. Said podcast series will be hosted by journalist and media expert Steve Hemsley.

Some of the invited organizations for the podcast series include TikTok, PubMatic, ISBA, Advertising Association, Conscious Advertising Network, and Dell. Topics range from fighting against misinformation to the opportunity a post-cookie world presents.

DoubleVerify has already released three podcast episodes as of writing, where they discussed topics including the role of quality in digital media, the implications of the unchanged lockdown in CTV’s boost in a post-pandemic world, and the impact of cookies and data regulation on advertising.

Speaking to MARKETECH APAC, DoubleVerify said that they hope that the podcast episodes will serve as a ‘masterclass’ on how to react to what is happening in the industry right now — and what will happen over the next several months and years to come. 

“We decided to venture into the podcast space as we wanted a medium that is easily accessible to our audience – whether it was time in-between meetings or their commute from home. These podcasts aim to educate everyone about the complex and ever-evolving world of digital advertising by building their knowledge and understanding through fascinating insights from some of the most respected experts in the industry,” DoubleVerify told MARKETECH APAC.

Meanwhile, Nick Reid, RVP for Northern Europe at DoubleVerify shared to MARKETECH APAC, “Advertisers need to be on the ball when it comes to how the industry is evolving and how changes affect their brands, consumers and businesses. The podcast shines a light on the biggest issues, challenges and trends important to industry pros today, in a way that is easy and convenient to access.”

Aside from being available on their site, the podcast is also available on Spotify, Amazon Music, Apple Podcasts, and Google Podcasts.

United States – DoubleVerify (DV), the digital media measurement, data, and analytics platform has extended its partnership with Innovid, the independent advertising delivery platform, to support the automation of DV’s Video OmniTag, a VAST tag that allows clients to utilize across CTV, mobile, and desktop environments.

The expanded integration aims to mitigate the risk of manual errors and delayed launches, across desktop, mobile, and CTV. By using the automated DV Video OmniTag integration, advertisers can shorten their overall speed-to-market for placements by 48 to 72 hours.

Moreover, the offering automatically activates one of DV’s video solutions for Innovid advertisers – DV Video Complete, which includes campaign monitoring, pre-bid avoidance, post-bid blocking, and MRC-accredited innovation – DV Video Filtering.

Jack Smith, DoubleVerify’s chief product officer, said that they continuously innovate with a focus on simplicity and workflow automation to maximize operational efficiency for advertisers.

“That’s why we’re excited to offer Innovid clients an even more seamless way to authenticate the quality of their video campaigns and protect brand equity across all digital screens, including CTV, by easily activating DV video solutions directly within the Innovid platform,” said Smith.

Meanwhile, Dale Older, Innovid’s chief product officer, believes that this expanded partnership further enhances their CTV ad serving and measurement platform, providing more value and efficiency to clients. 

“The integration gives brands and agencies the peace of mind that they have strong, seamless protection across their omnichannel initiatives, including CTV,” said Older.

New York, United States – Adtech agency Tremor International has partnered with DoubleVerify, the digital media measurement, data, and analytics platform, to integrate DoubleVerify’s ‘Authentic Brand Suitability’ solution, creating a centralized set of brand safety and fraud controls to amplify advertiser’s campaign performance across devices.

The new solution aims to automatically deploy suitability controls across campaigns and devices, including desktop, mobile web, and mobile app, as well as connected TV (CTV). Through this, advertisers within the platform will now have access to heightened levels of protection, driving gains in both operating efficiency and campaign performance.

Moreover, the solution drives better advertiser outcomes by aligning pre- and post-bid settings, significantly reducing the wasted cost of media through pre-bid avoidance. Other key benefits are customizable controls and operational efficiency. 

Steven Woolway, DoubleVerify’s executive vice president of business development, shared driving better advertiser outcomes, whether across CTV, desktop, or mobile video, starts with ensuring that inventory is optimized per the marketer’s specific suitability demands.

“Authentic Brand Suitability helps accomplish this objective, by offering the most advanced brand safety, suitability, and fraud solution available in the market today. DV’s enhanced integration with Tremor International reinforces our commitment to helping advertisers ensure the protection of their brand equity, wherever and however they buy digital media,” said Woolway.

According to a DoubleVerify study, ‘Authentic Brand Suitability’ is deemed to be one of the most efficient and effective ways for advertisers to protect their brand equity against safety and suitability violations.

Jessica La Rosa, Tremor International’s vice president of partnerships and data operations, commented, “We’re excited to expand our partnership with DoubleVerify to enable one of the most robust programmatic brand safety and suitability solutions in the market.”

Sydney, Australia – Digital media measurement, data and analytics platform DoubleVerify has announced its partnership with major connected TV providers in ANZ to offer quality measurement of their CTV advertising inventory.

CTV providers Foxtel, Television New Zealand and several other major broadcasters can now provide advertisers with access to DoubleVerify’s suite of quality measurement solutions, improving transparency and accountability of their client’s CTV investments.

DoubleVerify’s offering to these CTV providers revolve their own verification script DV Video OmniTag, which enables advertisers to measure and report on fraud, brand suitability and metrics such as ‘fully on screen’ and ‘quartile completion’ within the CTV environment. These are key metrics advertisers look for when gauging the efficacy of their media campaigns.

In short, the technology enables broadcasters to provide advertisers with an authenticated, high quality CTV environment for streaming media ad buys.

Imran Masood, country manager for ANZ at DoubleVerify, said that they aim to provide accurate real-time measurement for advertisers and media owners and create a trusted marketplace for advertisers to invest, adding that they can now look at the real impact that an ad is having and enable advertisers to get true insight into brand advertising on CTV platforms.

“Our mission is to provide the best ad analytics and digital media measurement in the market, whether it be CTV, desktop, social, mobile app, and video, and the acceptance of DV Video OmniTag with leading TV networks in Australia and New Zealand is part of that plan,” Masood stated.

Meanwhile, Chris Oxley, national head of digital sales at Foxtel Media said, “We have worked closely with DoubleVerify to deploy the DV Video Omnitag on the Foxtel platform because we believe that advertisers want to access high-quality CTV ad inventory. CTV is booming as audiences continue to move between linear to appointment TV to streaming platforms and the ability to measure media performance in the on-demand streaming world is critical for marketers.”

Sydney, Australia – DoubleVerify, the software platform dedicated for digital measurement and analytics, has announced a slew of appointments for its Australian market namely Sophia Warren as client strategy director, David Shen as business director, Susie Mather and Stuart Kruger as sales directors, and Neil Anderson as sales solutions specialist.

The team expansion adds commercial expertise to support customer growth in the region — helping global brands maximize their digital investments and drive real business outcomes. 

Warren will continue to build deep relationships with partners in order to better understand their performance criteria — ensuring the application of DV solutions complements their investments and helps deliver better outcomes for brands. 

“I’m excited to work more closely with our brand and agency partners to drive media quality and performance across the market. It’s an incredibly exciting time to be a part of the DV team as we continue to work with our customers and partners, helping to build a better industry,” Warren said regarding her appointment.

Meanwhile, Shen will be helping programmatic buyers derive maximum performance from campaign investments. He has over a decade of digital and ad-tech experience across agencies and vendors, working on prominent global and local brands such as Samsung, Nestle, Amazon, Coca-Cola, J&J, and NBNCo.

On the other hand, Mather is in charge of serving the needs of brands and agencies in ANZ, and helping them maximize media quality and effectiveness. She has over 20 years of broadcast and digital experience, including stints at ViacomCBS (UK), Matterkind and Seven West Media (SWM).

Kruger’s responsibility scopes responsibility for partnering with media agencies, trading desks and clients to educate them on how to best utilize DV’s programmatic offerings to drive media performance. He spent nearly seven years with Unruly in both London and Sydney, ending up in an ANZ Group Sales Director role.

Lastly, Anderson will be the key technical resource to the team. He works with clients to manage discussions, testing and the troubleshooting of DoubleVerify’s solutions. With over fifteen years experience in the ad tech landscape across the ANZ region, Anderson has worked at Google/DoubleClick, neo@Ogilvy, Lotame and the first demand-side platform in Australia, Brandscreen. 

According to Imran Masood, country manager for ANZ at DoubleVerify, the new hires to their team bring valuable experience from the agency, publisher, broadcast and programmatic fields.

“In the past two years, we have secured major wins in the telecom, financial services, FMCG and retail industries, and have forged relationships with global holding companies and local independent agencies. I am delighted to welcome David, Susie, Stuart, and Neil to our team as we advance our mission to make the online advertising ecosystem stronger, safer and more secure — for advertisers and publishers alike,” Masood stated.

He added, “Growth has been underpinned by our focus on delivering a single, definitive standard and currency for media quality across all media channels — including priority investment areas, like CTV. Our team is focused on supporting and advising our clients on the best use of quality metrics to maximize brand outcomes.”

Singapore – Global digital media measurement software platform DoubleVerify has announced that it is expanding its partnership with MoPub, a monetization solutions provider under Twitter, entailing DoubleVerify to expand its full fraud protection to MoPub Marketplace, which is MoPub’s programmatic exchange.

MoPub Exchange currently connects advertisers with more than two trillion ad requests from over 1.5 billion addressable users around the world.

Said expanded partnership stems from their original partnership in 2019 where DoubleVerify was the sole provider of fraud and invalid traffic detection (IVT) post-bid measurement for the MoPub Marketplace. 

This expanded partnership, which includes DoubleVerify’s pre-bid avoidance segments and post-bid monitoring and blocking, further extends quality coverage for global advertisers and publishers across one of the world’s premiere mobile app programmatic exchanges. With DoubleVerify’s technology, MoPub can continuously refine the quality of mobile inventory available through MoPub Marketplace.

“For advertising to perform, it must be seen by real people. Unfortunately, fraud follows the money — and as ad investments have shifted to mobile, bad actors are working hard to take advantage. For that reason, it’s imperative that brands have clarity into the quality of in-app inventory they buy,” said Matt McLaughlin, COO at DoubleVerify.

He also added that they are excited to expand their partnership with MoPub to promote transparency, support mobile ad quality and performance, and empower marketers to reach their consumers wherever they are.

Meanwhile, Michal Jacobsberg-Reiss, head of ecosystem Partnerships at MoPub noted that ad fraud is an industry-wide challenge, impacting publishers, advertisers and SSPs, which pushes MoPub continuously invests in keeping their Marketplace fraud-free, and having the right partnership in place is paramount for this effort.

“DoubleVerify has been a strong partner for combatting new and emerging types of ad fraud. This expanded partnership supports our comprehensive, multi-step approach to ensure MoPub Marketplace is thoroughly vetted and monitored to uphold our already stringent, high standards of traffic quality,” he said.

As part of its mobile in-app fraud solution, DoubleVerify identifies and screens the most significant types of in-app fraud, including background ad activity, hidden ads, app misrepresentation (spoofing), and measurement manipulation.

Singapore – DoubleVerify (DV), the global software platform for digital media measurement, data, and analytics, has announced the appointment of James Cashmore as its new senior vice president of global client and agency partnerships.

Cashmore brings with him 25 years of experience in the digital industry. He previously worked as the global client partner director for Google APAC in Tokyo, where he led a team that worked with some of the largest technology and automotive global brands. Prior to Google, Cashmore also held positions at technology content publishing companies VNU and Ziff Davis.

In his new role, Cashmore will be leading a newly-formed team called ‘Global Client and Agency Partnerships’ (GCAP), which focuses on addressing the holistic needs of top global brands, agencies, and consultancies. He will be based in London and will report directly to Julie Eddleman, the EVP and chief commercial officer of DoubleVerify.

The GCAP team will be responsible for cultivating relationships with DV’s largest global customers, offering end-to-end leadership and coordination with local markets, and ensuring seamless delivery of DV’s comprehensive solutions. The team will also be structured and empowered to offer vertical expertise, best practices, and industry thought leadership, as well as to negotiate new and existing global deals on behalf of DV. Furthermore, the team will be leveraging close customer feedback loops to serve as the upstream input for the product roadmap and resource allocation guidance.

Commenting on his appointment, Cashmore said, “I’m thrilled to join DV at such a pivotal point in its growth journey. I look forward to applying my extensive industry experience to help strengthen our leadership position globally, as the company expands its commercial footprint and continues to deliver best-in-class solutions across the digital ecosystem.”

Meanwhile, CEO of DoubleVerify, Mark Zagorski shared that Cashmore is the ideal choice to spearhead the new Global Client and Agency Partnerships team, under the leadership of Eddleman.

“As Julie continues to take steps to evolve our commercial structure and strategy, James’ previous industry and leadership experience make him a well-suited addition. He is tasked with developing the infrastructure and processes essential for this team’s success, as we deliver a seamless experience throughout the customer lifecycle,” said Zagorski.

Singapore – Media measurement and data analytics platform DoubleVerify has announced Doug Campbell, former chief strategy officer at video management platform Telaria, as its new chief strategy officer, where he will be responsible for the company’s global strategy and corporate development.

Campbell brings into the company more than two decades of experience successfully growing public and private companies in the arenas of advertising technology, connected TV (CTV) and over-the-top (OTT) video, digital measurement, data analytics, and software-as-a-service (SaaS). 

At Telaria, he oversaw the successful merger with digital advertising infrastructure company Rubicon Project and the acquisition of video advertising platform SpotX to form Magnite, an independent sell-side platform.

Furthermore, he was formerly the chief operating officer at data management platform eXelate where he led the sale of the company to data and market measurement firm Nielsen and went on to serve as Nielsen’s senior vice president of global strategy and corporate development, where he oversaw strategic acquisitions in digital media and consumer measurement. Prior to eXelate, he was an entrepreneur and held various leadership positions at local digital media company, WorldNow. Campbell began his career as an investment banker at Merrill Lynch. 

“DoubleVerify has taken the lead in providing sophisticated measurement solutions that power media quality and performance in virtually every media environment – including priority, high growth channels like CTV. I look forward to leveraging my industry experience to help strengthen our leadership position globally and accelerate company growth,” Campbell said, regarding his appointment.

He will report to Mark Zagorski, CEO of DoubleVerify.

“From Magnite to Nielsen, he has demonstrated a track record of success and achievement, and brings exceptional experience and knowledge to the Chief Strategy Officer role. I look forward to Doug’s leadership as we continue to build momentum, expand globally and deliver on our mission to build a stronger, safer and more secure digital advertising ecosystem,” Zagorski stated.