Tag: Digital Advertising

Kuala Lumpur, Malaysia – Malaysian shopping mall Pavilion Kuala Lumpur has unveiled its new attraction for the Chinese New Year, a 3D show depicting a ‘Golden Bull’ charging towards Pavilion KL.

The show depicts a ‘Golden Bull’ charging towards the mall, as it ‘breaks’ the glass with the words “Together Against COVID-19,” and graphics showing greetings for the Chinese New Year.

The 3D show is best viewed from Pavilion KL’s Crystal Fountain and is aired until March 2021. The Pavilion Elite LED Screen measuring 60.8m in width and 21.5m in height, with an impressive total size of 1,310 sqm, is a venue in showcasing this groundbreaking 3D show and technology. 

https://youtu.be/llFkwcAlFSk

This 3D Golden Bull show on the Pavilion Elite LED screen presents yet another first in Malaysia showcase by Pavilion KL for this Chinese New Year’s‘ Blessings of Prosperity’ celebrations. The other first in Malaysia record is the ‘Biggest Golden Bull’ in the mall’s Centre Court, measuring 15ft in height and 16ft in width.

MARKETECH APAC has already reached out to Pavilion KL for further comments on the 3D show installment.

Singapore – Digital advertising solutions provider Innity has launched Shoppable Ads, a programmatic ad platform, as part of their Digital Commerce Advertising Partnership Program alongside premium publishers in the Southeast Asia region.

Through Shoppable Ads, Innity provides an end-to-end shopping experience for customers that streamlines the consumer purchases while providing businesses with insights to able reach purchase-ready customers easily. Furthermore, the platform also features a showcase of multiple products, complete with up-to date product details and pricing. When clicked, it takes them straight to the product’s checkout page.

“Shoppable Ads have the ability to reduce a user’s purchase journey substantially, taking them straight from awareness to purchase. The increase in efficiency will drive ROI and keep consumers coming back for more. With the rapid acceleration of e-commerce today, mastering the potential of digital commerce has become a core strategy that advertisers should no longer ignore,” said Phang Chee Leong, CEO and co-founder of Innity. 

With many marketing platforms using standard banners for advertising, little emphasis is shown on interaction. Hence, Innity’s existing supply side platform (SSP) allows marketeers greater viewability and engagement through programmatic and data-driven buys for high impact advertising.

“Since its inception, Innity has consistently led the industry with its commitment in developing high-impact, engaging ad experiences. Enhanced creativity is proven to drive impact and action. Our Shoppable Ads were developed to help solve the industry’s need for highly viewable, creative ad formats to break through the clutter to drive meaningful engagements,” Phang commented.

Singapore – The Singapore arm of advertising company JCDecaux has launched its programmatic OOH media across various advertising channels, including bus advertising screens and airport advertising screens.

The company is launching first this strategy to 38 digital bus advertising screens. With these buses traveling along prime areas of Orchard Road the Central Business District, it is expected to generate 66 million impressions across the digital bus shelter inventory. 

Furthermore, the advertising inventory is connected to global demand-side platforms through supply-side platform VIOOH, which allows advertisers planning for offline+online campaigns within a single platform, and allowing them to manage their advertising inventory.

“Programmatic OOH is at the cusp of sea change in Singapore and the region. Many advertisers have expressed interest in our programmatic OOH offering and are keen to explore this to its fullest potential. We are thus delighted to work with VIOOH to launch our programmatic out-of-home media offer beginning with digital bus shelter screens. As we intensify the education journey and transition from traditional mode of buying and selling to a programmatic one, we will also be adding more diverse audiences to our offers by including a wider array of our digital OOH inventory,” said Evlyn Yang, managing director of JCDecaux Singapore.

The company will also roll out digital out-of-home (DOOH) across the Orchard Road and in the Central Business District, and in premium shopping malls namely ION Orchard, Funan, Raffles City, and Jewel, as well as Changi Airport by 2021.

Sydney, Australia – Mobile advertising company Adludio is expanding its presence to the Australian market by forging a new partnership with ad-tech company Inskin Media, bringing Adludio’s ad unit accessible for Australian marketers.

Adludio’s services revolve around interactive mobile advertising that helps users engage in ad campaigns. This then allows marketers to collect anonymous audience engagement data, which is then fed to Adludio’s algorithm to deliver high engagement rates across mobile devices.

On the other hand, ad-tech Inskin Media focuses on providing multi-screen display advertising. Itmerges design and technology to promote clientele ad campaigns across online publishers and websites, which scopes under the umbrella of mobile advertising.

“This partnership with Inskin Australia is a testament to our constant evolution and development of Adludio in the APAC region. Through this partnership with Inskin, we’ll be able to present innovative Australian advertisers with a more robust offering to engage mobile audiences in the region,” Adludio CEO and co-founder Paul Coggins (left of banner picture) said.

For Inskin Media APAC General Manager Georgia Woodburne (right of banner picture), the recent deal means bringing more opportunities to Australian marketers to create more immersive ad experiences for their mobile audiences.

“We share the same values and both believe in the importance of a well-designed, outstanding creative. Becoming Adludio’s exclusive reseller is a fantastic commercial opportunity for both parties,” Woodburne stated.

Jakarta, Indonesia – To provide brands with a larger advertising reach for an affordable price, Indonesian superapp Gojek has launchedGoScreen, a digital out-of-home (DOOH) advertising solution on Gojek’s fleet of two-wheel partner vehicles.

Available in the Greater Jakarta area, GoScreen uses location and time-targeting features, where ads to be featured will be based on specific audiences and a hyper-localized approach.. 

“The key pain points that brands face with out-of-home advertising today include the inability to target their campaigns and measure performance. GoScreen addresses this through location and time-based campaigns as well as precise measurement technology that provides brands with an efficient return on investment,” said Antoine de Carbonnel, Gojek’s chief commercial officer.

Gojek’s GoScreen aims to benefit brands through creating larger impressions that can be monitored through an online dashboard for impressions and insights. Driver-partners, based on performance-based eligibility, can also join the program, and can receive additional income based on the distance they have covered with their vehicles.

“With Gojek’s commitment to enable inclusive growth, GoScreen makes out-of-home advertising accessible to small local businesses and supplements the income of participating driver-partners, paving the way for improved livelihoods. At the same time, it is providing a promising new source of revenue for the wider Gojek business, ensuring that our entire ecosystem thrives together,” De Carbonnel added.

Singapore – Local-based tech player REVEZ Corp. is diversifying its mediatech scope in Singapore by acquiring digital media operator PGK Digital to create greater value for digital out-of-home (DOOH) advertising networks and other media networks.

With this recent partnership, REVEZ will integrate its long-running service of experiential technology to PGK’s existing digital media networks. Integrations such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and advanced interactivity are some of REVEZ’s current mediatech offerings. On the other hand, PGK’s large media presence and ownership of one the country’s largest DOOH networks will help capture the attention of consumers and strengthen the advert’s message.

For Victor Neo, Group CEO of REVEZ Corporation, the recent acquisition roots from PGK’s long run in the media industry and how its reputation stands in being a well-known firm in the industry.

“This partnership kicks off a very exciting journey as we disrupt the Mediatech landscape with our performance-driven and Creativetech solutions. Together, we want to transform the digital advertising and DOOH media landscape in more markets and grow the company’s footprints globally,” Neo stated.

As both offices are headquartered in Singapore, both companies will have exchange on industry experiences and how both strategies from each company can be merged towards unified, long-lasting campaigns.

“The partnership between PGK with its established national media networks and REVEZ with its suite of cutting-edge creative solutions is a powerful differentiator setting us apart from other conventional media owners. Interactivity and Programmatic Advertising will be our next frontier to instantly bridge the gap between our outdoor messages and the millions of residents, professionals, shoppers and commuters we reach every day,” Giulio Dorrucci, Founder and CEO of PGK Digital Networks said.

Mumbai, India – As the country nears its annual festival of lights, Indian consumer brand Godrej HIT recently uploaded a Diwali-themed advertisement, with focus on the brand’s LAL HIT insecticide product.

The video is centered on the aspect of Diwali Safai or the general cleaning of the house before the actual Diwali festival. In the video, a lady’s perspective narrates how family members have high hopes and anticipation for this year’s festivities. Starting from her father-in-law changing into a more festive attire, the video then shifts to the lady’s brother-in-law, using the featured insecticide brand to spray into the kitchen sink and other house corners as a sign of focus on hygiene and cleanliness. Lastly, the video pans to the mother-in-law laying down with a treat of face mask. With the subtle brand hit within the last minutes of the advertisement, the ad concludes that this year’s Diwali is going to be a #SuperHITdiwali.

With the upcoming festival hampered by the country’s restrictions on festivities and large gatherings, Sunil Kataria, CEO of  Godrej Consumer Products for India & SAARC (GCPL) comments that the said advertisement is a way of showing that despite hindrances, this year’s Diwali will capture the same anticipation and festive fervor like past festivities.

“2020 will witness an inherently ‘indoor’ festive season, but that will in no way dampen the festive spirits. We want to remind everyone how even though this year’s festivities will be on a smaller-scale with our immediate family, we will enjoy it in our own unique yet endearing way,” Kataria stated.

Meanwhile, Amar Singh, regional creative officer for Lowe Lintas, the Indian wing of marketing communications company MullenLowe commented, “”Diwali 2020 is unlike any that we have experienced or are likely to experience in our lifetimes. And after everything we have been through in this trying period, each one of us deserves to celebrate it. Conceived by Rajat Dawar and Vishal Bagade, this film aims to capture this sentiment. And is a wish for all of us to have a Super HIT Diwali from a brand that ensures we are always safe and protected in our homes.”

Singapore – France-based ad-tech company Criteo has announced its third Japan-based data center based in the capital city of Tokyo, and aims to follow the rule on corporate responsibility by making its newest data center equipped to standards of green-based energy.

Upon migration, the Japan market will be the company’s largest data center within the APAC region. Being the largest market outside of the United States, the company aims to diversify its reach within the North Asia region, particularly in Japan and Korea.

Aside from being equipped with the company’s basic services for premium ad services and inventories, the newest data center’s facilities are based on using less power and less CO2 emissions. Features such as 25Gbps connection interfaces, faster and large servers are some of the new inclusions in the new green-based data center.

“Criteo is conscious of its environmental footprint and our IT infrastructure team has always had this in mind as we look at improving our data centers. By using leading technology combined with sustainable practices, our powerful data centers around the world can support up to 2.8 trillion bid requests per week, evaluate over 64 million campaigns per second, and accumulate 700 TB data per day,” said Diarmuid Gill, Criteo’s chief technology officer. 

In a statement, Megan Clarken, chief executive officer at Criteo stated that the company’s newest data center launch is in response also with the positive growth of the ad industry in Japan.

“Rapid increases have been noted for transactions of programmatic ads and Real-Time Bidding (RTB). We continue to diversify our solutions and invest in upgrading our infrastructure and R&D to provide better service and performance to our clients. As a green-energy based data center, it demonstrates our commitment to being a socially responsible company, caring for our environment and society,” Clarken stated.

London, United Kingdom – In-game advertising company Bidstack recently announced a new partner network with media partner platform Httpool and elite esports service agency GIMA Esports in the hopes of broadening up relationships to more brands and media platforms internationally.

Httpool’s partnership will mean an exclusive commercial focus on the Indian market. With a diverse portfolio of media partners and brands internationally, Bidstack aims at localizing its market expansion within the Indian esports culture.

On the other hand, GIMA Esports’ inclusion means a more diversified launch platform for Bidstack, offering services such as media partnerships, influencer, and brand activation. The esports agency has been responsible for maintaining esport relationships across US and MENA, with brands such as Twitch, Riot Games, and Hyper X joining their growing client portfolio.

Since the global pandemic started, advertisers have since then shifted their focus to gaming and esports channels as a viable marketing stream. With this, Bidstack hopes that such partner networks would help marketers create brand-safe and relevant ad campaigns within the esports culture.

“Shifts in media consumption globally are making it harder for advertisers to reach their audiences and there has been a significant industry-wide discussion about how these changes could be here to stay,” said Yasin Dabhelia, Bidstack’s global demand partnerships director.

As for Httpool, Amit Gupta, managing partner for Httpool India stated, “Marketers today are increasingly focussing on gaming and esports as a marketing channel. This has become even more obvious during lockdowns. And so, partnering with Bidstack has come at the right time. It creates an opportunity for us to actively participate in the discussion around how to activate the gaming space in the most authentic way and figure out the best ways to talk to gamers”.

Singapore – With a goal towards a larger ad market target, Singapore-based ad-tech company Adzymic has joined hands with branding and ad-tech firms in Thailand, Hong Kong and Japan to bring its full suite of dynamic creative solutions to advertisers. This comes after the company’s  expansion to Australia and India in 2019.

One of the company’s flagship advertisement solutions is the ‘Dynamic Creative Management Platform’ which functions as advertising transformation of physical to digital media, such as banners, carousel ads and social display ads, allowing advertisers to create ads without the need for coding experience. The company also offers a ‘Smart Tag’ technology, which enables advertisers to create personal ads through behavior tracking, machine learning algorithms, and updates.

For Hong Kong and Thailand, the company has officially tied up with Maadtech Global, a programming integrator solutions company, while also partnering with another Thai firm Spikebrand, a branding solutions company. Meanwhile for its Japan expansion, a collaboration has been forged with Atlas Associates, a local-based ad-tech startup focused on social networking site (SNS) management tools.

“Asia is expected to surpass North America as the biggest ad spender globally by 2021. 4 Japan, Hong Kong and Thailand are very exciting for us, both from a creative and growth perspective. They are known for their incredibly creative ads, and together with our partners’ local knowledge and network, we will deliver high impact campaigns with brands and agencies,” said Kenniess Wong, co-founder and executive director of Adzymic.

Adzymic, since its founding, has been involved with large brand partnerships, including DBS, Sony Pictures, Toyota and Esplanade Singapore.