Tag: Deliveroo

Singapore – On-demand food company Deliveroo has entered a partnership with independent PR and social agency W Communications to manage its corporate and consumer communications.

The partnership is targeted at building a positive brand reputation for the delivery service through hyperlocal stories and emphasising Deliveroo’s passion for connecting Singaporeans to the best restaurants and merchants in various areas.

“Over the past couple of years, we’ve seen Deliveroo become an essential part of consumers’ lives, as well as open up new revenue streams and earning opportunities for restaurants and delivery riders,” said Jolin Ng, general manager at W Singapore.

She also added that W will be bringing its expertise in ‘corpsumer’ communications and instinct for news to elevate the Deliveroo brand and share impactful stories with local audiences.

Warren Johnson, founder of W Communications also added, “Having launched Deliveroo to the world out of London in 2014, we are excited for this reunion and to be expanding our partnership to Asia, a key market for both entities. We aim to continue delivering business-changing results for them as how we’ve done previously.”

Meanwhile, Jason Parke, general manager at Deliveroo Singapore mentioned that W’s bid stood out because of their creativity, excellent media relations, and passion for food.

“We’re confident that their experience will complement our growth ambitions and look forward to a successful partnership,” he added.

W Singapore is a partner of notable brands such as Häagen-Dazs, Hilton Hotels & Resorts, Impossible Foods, and Marks & Spencer, amongst others.

Deliveroo has also previously formed the Digital Platforms Industry Association (DPIA) with food delivery platforms Grab and foodpanda to fortify the guidelines and policies to support their partners and merchants in Singapore.

Singapore – The three major food delivery platform companies in Asia are setting aside their competition for now as they join forces to form an association that would become a watchdog for the industry and its stakeholders in Singapore.

Deliveroo, foodpanda, and Grab form the Digital Platforms Industry Association (DPIA) where they will be strengthening the frameworks, guidelines, and policies to support their delivery partners and merchants in Singapore.

“For platform companies, the well-being of our delivery partners and merchants across the marketplace is paramount. That’s why DPIA was established – to consolidate the deep industry expertise of platforms and shape the development and growth of the industry within Singapore’s national economy,” shared the three platforms. 

As an industry representative, DPIA will be tapping on the expertise and experience of its member platform companies to enhance industry best practices and support Singapore’s digital economy. In addition, DPIA said it will also be providing upskilling opportunities and strengthening existing health and safety standards for its members’ delivery partners and merchants. 

Since 2021, DPIA’s members have actively contributed to the consultation process with multiple government stakeholders, the National Delivery Champions Association (NDCA), and industry stakeholders in the bid to better support delivery partners. They are also working with the Workplace Safety and Health Council (WSHC) on guidelines for platforms and employers to boost road safety practices among delivery partners. 

In the coming months, DPIAl said it will be identifying areas of improvement and collaborating with the government and industry stakeholders such as the Singapore Business Federation (SBF) and Singapore National Employers Federation (SNEF). 

It will be creating solutions that would “reflect the voices of its delivery partners and merchants”, both of whom are core to platform companies’ operations. In addition, DPIA intends to launch an industry code of practice to be adopted by its members. The code will incorporate industry best practices and principles relating to health and safety of its delivery partners and merchant development. 

Hong Kong – Delivery company Deliveroo has launched its rapid grocery delivery service ‘Deliveroo Hop’ in Hong Kong. The service had already been launched in the UK, Italy, France and the UAE, and to mark the operations in Hong Kong, the company has partnered with food retailer Parknshop. 

The rapid grocery delivery service, which it also dubs its new ‘life department store express service’, will be available through the Home Delivery app and will be limited to delivery services only. The new service is said to complete delivery within 10 minutes at the fastest.

The first Hop store will be located in Central, with express delivery services covering Sai Ying Pun, Sheung Wan, Central, Mid-Levels and Admiralty. The new service will be able to deliver general merchandise and household items sold by brands such as Parknshop, FUSION, INTERNATIONAL and TASTE. 

Xu Zhixian, GM of Deliveroo Hong Kong, said that as online shopping has become an integral part of our daily lives, on-demand general merchandise delivery service has also become one of the business development priorities of the company. 

“We believe this new service will bring a number of new advantages to [Deliveroo’s] lifestyle department store partners, helping them reach more consumers, and provide customers with more choices to achieve business growth. We look forward to working with Parknshop to expand the new service to different regions in Hong Kong, and will continue to invest in the grocery delivery service,” said Xu Zhixian. 

Meanwhile, Ren Liangan, MD of Parknshop Hong Kong, commented, “The courier industry of daily life department stores is developing rapidly, and it has become a key factor for consumers to choose life department stores. This cooperation will not only expand our customer base, but also help us keep up with the trend of ‘fast commerce’.”

To celebrate the official launch of Deliveroo Hop, users can enjoy a discount of HK$100 for the first purchase of HK$200, and a discount of HK$30 for each purchase of HK$150 for the next three purchases.

Singapore – Food delivery company Deliveroo in Singapore has appointed integrated communications agency VCCP Singapore as its new creative agency. The remit will see VCCP reinforcing Deliveroo’s passion for food and the value that it brings to the lives of Singaporeans every day.

Moreover, this partnership highlights an alignment in cultural values and principles between the two companies, and a shared desire to be integral to a passion so close to the hearts of the nation.

Minjoo Lee, head of marketing at Deliveroo Singapore, commented, “Since entering the market six years ago, Deliveroo has successfully built a strong brand presence in Singapore. We chose VCCP Singapore for their passion and creativity and are excited to see how our partnership will drive Deliveroo to the next level of our journey.”

Meanwhile, Craig Mapleston, CEO at VCCP Singapore, said that Deliveroo, at just six years old, has a great synergy with VCCP in its fourth year in Singapore. 

“We are two ambitious companies, not afraid to take on bigger, more established players. Our challenge is to make Deliveroo the preferred choice by strengthening consumers’ affinity for Deliveroo, through a more culturally driven strategy and creativity,” added Mapleston.

Just recently, VCCP Singapore has been appointed by insurance company Sun Life Singapore to be its creative agency partner. The remit will see VCCP crafting a brand strategy and narrative that resonates with the targeted ‘High Net Worth’ and ‘Ultra High Net Worth’ client segments of the company in the country.

Sydney, Australia – Food delivery company, Deliveroo has partnered with MasterChef Australia to deliver customers an Australian first integration campaign via Mediabrands Content Studio.

In an Australian first, Deliveroo will deliver 21,504 mini ‘Bacon Me Go Nuts’ Choc-Tops inspired by last night’s episode of MasterChef Australia for customers to enjoy from the comfort of their couch. Mediabrands Content Studio not only managed this partnership, but also handled the production of the Choc-Tops, plus packaging and distribution to 128 Deliveroo restaurant partners nationally.

Olivia Warren, managing director of Mediabrands Content Studio, said, “Every year clients want bigger and better integrations when sponsoring TV properties. The ask to do something no other brand has done and create an amazing customer experience for Deliveroo’s 3rd year sponsoring MasterChef was just the sort of problem we love to tackle.”

“It’s always amazing when clients are not afraid of brave ideas and concepts and Deliveroo loved our idea from the get go. This has been months in the planning and it’s extremely exciting to see this partnership truly come to life and connect with the viewer like never before,” Warren concluded,” Warren added.

Laura Wilson, head of marketing at Deliveroo, shared, “MasterChef’s ‘Bacon Me Go Nuts’ Choc-Top creation is adding a delicious twist to this much-loved treat. So we are very excited to partner with them and enable our customers to enjoy this exclusive experience, Deliveroo’d straight to their couch.”

Tamar Hovagimian, head of effect at Paramount ANZ, said: “Deliveroo continues to be the premium food delivery service of choice for MasterChef Australia. We’re excited that viewers can, for the first time ever, experience a dish inspired by what they have seen in the show immediately after the winner has been announced! And all without having to leave the comfort of their living room. It’s the magic of television come to life and Deliveroo and MBCS have made that possible.” 

To get your hands on the limited edition ‘Bacon Me Go Nuts’ Choc-Tops, you’ll just need to search “MasterChef” on Deliveroo platforms and spend over $20 with participating restaurants from Thursday 9 June while stocks last.