Tag: Data
The proliferation of digital channels, the rise of AI, and the critical role of data-driven decisions have created a multifaceted environment where traditional methods no longer suffice.
Meta is the most effective platform for driving offline and online sales, giving the highest return on ad spend (ROAS) delivered at 1.8x across traditional and digital platforms, a study from Kantar showed.
Data needs time to be fully absorbed; only when it is truly absorbed can it be acted on. Always start with deep comprehension before tackling implementation.
Effectively tapping into the power of first-party data starts with creating a unified customer view. It requires access to tech ecosystems that are built for data agility and real-time behavioural insights that marketers can easily act on.
According to the data, Bumble was the second most downloaded dating app worldwide in the last 12 months ending June 2023, ranking behind Tinder and Hinge, but steaming ahead of counterparts like Happn and Bumble Inc.’s Badoo.
With data.ai's Total App Revenue, customers can now break down revenue streams and anticipate market expansion opportunities.
In this latest 'What's NEXT' feature, PHD's Antony Yiu imparts lessons on how to orchestrate all the data marketers have in harmony to bring the most out of it.
In this newest 'What's NEXT' thought leadership article, Billy Loizou of Amperity reveals some of the top trends organisations need to consider when it comes to managing and unlocking the value of their customer data.
As organisations look to building resilience in 2023, they must find better and simpler ways to access and analyse their data efficiently.
Meralco will leverage Talend’s Data Fabric in order to deliver healthy data and enable advanced analytics through its new data platform.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)