Tag: collaboration

Kuala Lumpur, Malaysia – National postal and parcel service provider Pos Malaysia and Penang-based protective and customised tech accessories company Galado have announced their second limited-edition collaboration, celebrating Pos Malaysia as an iconic brand through innovative design and artistic expression.

The 2024 collection of phone cases builds upon the success of the first collection that was introduced last year, featuring six distinctive design illustrations that pay homage to Pos Malaysia’s rich heritage. 

Highlighting the evolution of their collaboration, this year’s collection introduces three brand-new designs while enhancing three popular designs from the previous collection. Most designs feature iconic post boxes and brand elements, with two designs inspired by Abang Pos. Customers can also personalise their cases by transforming cherished personal photos into artistic masterpieces.

The collection includes an array of phone accessories that capture the spirit of postal service: an Iconic Post Box MagSafe Phone Grip, a Pos Malaysia Pop Art Phone Charm, and a Pos Malaysia Crossbody Phone Strap. Engineered with ImpactPro Technology, these phone cases provide unparalleled drop protection while telling a story of community and connection. Compatible with iPhone 12 to 16 series, Samsung S22 to S24 series, Samsung Galaxy Z Flip 3 to 6 series, and Samsung Galaxy Z Fold 3 to 6 series, the collection offers innovative features and personalised design options.

“At Pos Malaysia, we are passionate about building trust to connect lives and businesses for a better tomorrow, and this collaboration exemplifies our commitment to fostering local innovation and meaningful connections. By choosing Pos Malaysia x Galado, consumers not only protect their devices but also support homegrown talent and celebrate Malaysia’s iconic postal heritage,” Pos Malaysia said in a press statement.

They added, “This collaboration invites Malaysians to unleash their creativity, celebrate local artistry, and embrace Pos Malaysia’s iconic status in Malaysian culture. Pos Malaysia x Galado is more than a product line—it’s a movement of local pride, creative expression, and innovative design that connects lives through meaningful brand storytelling.”

Singapore – OCBC and Disney have announced a five-year strategic collaboration across three of the bank’s five core markets – Singapore, Malaysia and Indonesia. The collaboration helps OCBC’s ambition to grow its new-to-bank customers in Southeast Asia four times within five years.

OCBC will be the first regional bank in Southeast Asia to roll out a comprehensive programme that includes branded card designs, marketing activations and financial literacy content inspired by Disney, Pixar, Marvel and Star Wars characters and stories. 

These will enable OCBC to create special retail banking experiences and products, including a rewards programme that features Disney+ Premium or Disney+ Hotstar Premium subscriptions in Singapore and Malaysia, as well as special Disney-themed premiums.

By mid-2025, select OCBC cards and bank accounts will feature Disney designs or be bundled with Disney premiums and merchandise, such as limited edition OCBC pins.

The collaboration kicked off in Singapore with the soft launch of the OCBC MyOwn Account on the OCBC app. For the official launch of the OCBC MyOwn Account, OCBC will deck out its Wisma Atria branch with Disney- and- Marvel-themed photo zones, featuring beloved characters such as Stitch, Elsa and Anna, Iron Man, Captain America and Spider-Man. This is the first time in Singapore where consumers will have the opportunity to ‘meet and greet’ a special friend from Disney’s Stitch.

Financial literacy content in the form of comics, activity sheets and resources for young savers will be available digitally on the OCBC app, OCBC website, and in print at the OCBC Wisma Atria branch, to be used with guidance from teachers and parents. These comics feature beloved Disney characters Ralph and Vanellope from Disney’s Wreck-It Ralph. 

The comics provide financial literacy tips using Disney stories to make the reading experience more engaging and relatable. More than 100,000 physical copies of the comic will also be distributed to students at 110 secondary schools in Singapore.

Sunny Quek, head of global consumer financial services at OCBC, said, “We deeply value collaborations that drive beyond-banking experiences for our customers and enable us to differentiate ourselves in the market. We are excited to be the first bank in Southeast Asia to launch Disney-themed cards and offer customers special experiences inspired by Disney, Pixar, Marvel and Star Wars characters and stories. Disney characters evoke an enchanting and nostalgic emotional connection that resonates with the young and young at heart.”

He added, “Collaborations like these enable us to attract new customers and bring to the market products and services that are not based on pricing or rates alone. I am therefore confident we will accelerate our acquisition of new-to-bank customers across our Southeast Asia core markets in five years.”

OCBC’s rewards programme will benefit select debit and credit cardholders, as well as OCBC 360 Account customers in Singapore and Malaysia, and Young Nyala Account customers in Indonesia.

Singapore – S.E.A. Aquarium, located at the Resorts World Sentosa, has announced a collaboration with popular game title Genshin Impact, marking a first-ever partnership between Genshin Impact and an aquarium. The partnership will feature an exclusive, one-of-a-kind event called the Teyvat SEA Exploration that will take place from 12 September to 28 October.

The experience will feature a beloved and newly-launched Genshin Impact character, Sigewinne, who hails from the underwater in-game area of the Fontaine region in Teyvat. 

This collaboration will also feature the magic of Genshin Impact’s fantastical underwater region with the beauty of marine life at S.E.A. Aquarium, while raising awareness on marine biodiversity and highlighting the importance of ocean conservation.

Moreover, the collaboration experience will also include a one-day access to S.E.A. Aquarium, an interactive stamp rally with a collectible stamp rally passport, photo opportunities enhanced with Genshin Impact game elements, special guest cosplayer appearances on select days, amongst others.

“Through this collaboration, S.E.A. Aquarium aims to foster a love for marine animals among Genshin Impact fans and promote an understanding of marine conservation, while bringing to life one of Teyvat’s amazing regions,” S.E.A. Aquarium stated in a press statement.

It is worth noting that this isn’t first the time Genhsin Impact has announced a collaboration to promote sustainability. The game recently teamed up with Discovery Channel for a documentary as well as a series of online and offline events dedicated to raising awareness for a variety of fragile natural habitats and inspiring awe for the beauty of nature.

Singapore – Discovery Channel has recently teamed up with Genshin Impact, a popular action role-playing game from miHoYo, for a documentary as well as a series of online and offline events dedicated to raising awareness for a variety of fragile natural habitats and inspire awe for the beauty of nature.

The campaign is titled ‘Teyvat Nature Discovery Tour’ and is aptly named after the game’s world and continent. First off in the collaboration is a short documentary produced by Discovery Channel. For both brands, this collaboration is driven by their shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of planet Earth.

The eight-minute documentary “Voices of Nature” takes a playful approach to various natural landscapes in a simultaneous live session, informing the audience about their respective roles in nature and why they are important to humans, before being shown in the editing room chatting with the film director. Presenting the beauty and profound value of nature, the film ends with informative data about pollution and damage to nature.

The documentary campaign features a lineup of famous actors, explorers, and environmental activists who give a human voice to each of the unique landscapes. They include A-list actor Kit Harrington, environmental activist Lily Cole, elite survivalist Max Djenohan, television presenter Kate Humble, and outdoor explorer Ed Stafford.

Starting March 16, the “Discover Traces, Explore Nature” web event for the collaboration will also offer Primogems–the game’s premium currency–as well as the exclusive Serenitea Pot Furnishing “Let the Desert Bloom” for those who manage to complete online challenges with Kaveh, the spokesperson of the tour. Earlier this week, Genshin Impact also announced five in-game characters (Beidou, Kokomi, Albedo, Tighnari, and Candace), each of whom will represent and discover one of the five habitats in Teyvat side-by-side with fans and gamers.

In addition, the “Teyvat Nature Discovery Tour” Offline Benefit Sale will take place in France, Germany, Italy, Korea, and the UK for a limited time. A wide selection of Genshin Impact merchandise will be sold on a first-come-first-served basis, and revenue from offline merchandise sales will be donated to the rainforest conservation organisation Cool Earth.

Seoul, South Korea – Global designer brand Chanel and Shinsegae Duty Free has recently collaborated to launch ’CHANEL WONDERLAND’, a cooperative endeavour  in the form of a holiday themed megapodium, which took place at Terminal 2 of the Incheon International Airport on November 16, 2023. 

With the intention of captivating tourists throughout the holiday season, CHANEL WONDERLAND was designed as a giant platform. At seven metres high and over one hundred and thirty square metres in size, this platform is massive and ready to improve the duty-free experience. The creation’s central theme, “the magic of a special holiday with Chanel,” gives the immersive experience it provides life. 

When visitors enter CHANEL WONDERLAND, they are met by a holiday ambiance as they discover a sequence of Chanel gift boxes hidden within another, all framed by a Christmas tree made of Chanel perfume sculptures and gift boxes.

Seemingly inspired by fairy tales, the megapodium features a design with white and black tones that reflect Chanel’s elegance. The addition of vivid gold elements to the setting further enhances its overall aesthetic appeal.

Visitors to “CHANEL WONDERLAND” have the opportunity to look into Chanel’s newest holiday season offerings, which include exclusive limited-edition items only available within the confines of CHANEL WONDERLAND, as well as sample and purchase various Chanel perfume products. Visitors can also take pictures in the zone backdrop. 

Speaking about the launch, Chung Hee Eun, general manager of cosmetics & perfume of Shinsegae Duty Free, said, “Shinsegae Duty Free is proud to present Chanel House and this extraordinary mega beauty destination at Incheon Airport, just in time for the Christmas and year-end holiday season. We aim to provide both domestic and international travellers with a special and memorable moment when they visit CHANEL WONDERLAND.”

Kuala Lumpur, Malaysia – Travel platform airasia MOVE teams up with pan-regional OTT video streaming service Viu to enhance its brand visibility and engagement through the latest Viu Original series, ‘From Saga with Love’. 

With the title being ranked first in Viu Malaysia, airasia MOVE and AirAsia X will be featured prominently in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.

‘From Saga With Love’ follows Karma, a budding social media influencer who bluffs her way into becoming an interpreter for A-list actress Bianca Rozario during her trip to Saga, Japan. Juggling her deception and a secret task from Bianca’s mother, Karma, along with videographer Bob and mysterious Sham, navigates a humorous whirlwind of problems, solutions, and romantic complications.

The partnership is part of airasia MOVE’s latest efforts to enhance its brand visibility and engagement as a travel superapp. Other initiatives include its community platform airasia Chat, digital radio station RedRadio, gaming hub RedGames, and Vtuber platform Project Kavvaii.

This initiative also follows the rebranding of airasia Digital to MOVE Digital, which the featured superapp also adopts, being seen and depicted as airasia MOVE within its appearances in the show.

Hong Kong – Pizza Hut in Hong Kong has teamed up with the popular manga and anime franchise Spy x Family in a bid to bolster the brand’s offerings and loyalty in the Hong Kong market.

It is worth noting that the campaign launch also coincided with the ongoing airing of Spy x Family’s second season, which premiered on October 7.

According to Pizza Hut, the campaign collaboration was aimed at using Spy x Family’s popularity to raise awareness of the membership program of Pizza Hut (Hut Rewards) and engage the consumers via different channels, including offline (instore), online (social media) and digital (mobile app and web) to drive interest, membership enrolment and traffic.

Moreover, the collaboration aims to create a unique and exciting dining experience for the consumers with the time-limited store décor, specially designed premiums and pizza boxes.

Pizza Hut also notes that this collaboration aims to appeal to the mass and younger segment of consumers and a range of specially designed time-limited premiums to highlight the exclusiveness and value of being a Hut Rewards member. This, in turn, will help motivate target consumers, drive membership enrolment, and increase traffic and sales in the long run.

Exclusive merchandising will be also released, including stickers, canvas bag, plush pillow, and aroma diffuser. Moreover, select 11 stores in Hong Kong will be turned into Spy x Family-themed stores. In it, the locations are adorned with themed decorations, featuring various Instagrammable photo spots and character standees. Customers can enjoy Pizza Hut’s delicious food while posing for memorable photos with Anya, the franchise’s most popular character.

Renee Chan, director of customer experience and marketing at Pizza Hut Hong Kong, said, “We are delighted to partner with Spy x Family to launch this campaign as we continue to engage the consumers and our Hut Rewards members with exclusive offers. The campaign will bring more exciting and rewarding moments to our diners, with unique elements tailored for both takeaway and dine-in. The market response has been very encouraging, and we look forward to seeing great results from the collaboration and bringing more exciting surprises to our loyal customers in the future.”

Kuala Lumpur, Malaysia – Popular soft drink brand Mountain Dew and video game title PUBG have teamed up to relaunch the ‘Dew Challenge’ in Malaysia, which pushes boundaries once again by bridging virtual and reality bringing an immersive and unique experience to the youth, at the same time promoting vibrant, active lifestyles.

Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas through this collaboration.

Starting 1 October, interested participants can purchase a 400ml bottle of Mountain Dew, head to the Dew Challenge website at dewchallenge.com and key in the unique code located under the bottle cap to complete their registration and redeem prizes.

The launch will be accompanied by a treasure hunt, drawing inspiration from in-game mechanics. Just like how players parachute onto their desired drop zones on a map, the treasure hunt will begin with participants choosing the region where their journey begins. Likewise, just as players scavenge for weapons, armour and supplies from a loot box at the beginning of a game, participants will scavenge for loot boxes that lead to extra leader board points and more before the tournament.

Meanwhile, customers in Klang Valley will witness a special Dew Challenge roving truck will be bringing excitement to you at various locations including universities, partner outlets, night markets, commercial shopping spots and more. To redeem exclusive merchandise and sampling products, visitors can take part in a number of PUBG inspired activities including, a special Mountain Dew x PUBG vending machine, an immersive shooting gallery and a gaming jam session, where further prizes are up for grabs.

Amy Gan, vice president of marketing at Etika, said, “We are especially excited for this instalment of the Dew Challenge. It truly is representative of Mountain Dew’s commitment to our consumers who seek to live life authentically. With the pandemic chapter closed, we can now bring the virtual to reality in a one-of-a-kind experience for Malaysians who are ready to break out of the norm and try something new. We want people to push their boundaries and live their best, most vibrant lives.”

She added, “It’s the first time a brand has done something of this scale and it is only possible because we have such an amazing team and partners, especially PUBG, who share our vision and believe in this idea as much as we do. We would like to encourage everyone to join, gamer or not, and be a part of this historic journey with us.”

USA – In celebration of Hip Hop’s 50th anniversary, PepsiCo has announced both a partnership and an international campaign that honours and amplifies the legacy of The Notorious B.I.G, one of the genre’s most iconic artists.

Working closely with The Notorious B.I.G. estate and family members, Pepsi has planned a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today. 

Being a part of Pepsi’s ‘Thirsty For More’ campaign, the collaboration aims to bring Biggie’s music to life across disruptive virtual and physical experiences and celebrate him from street art across major cities worldwide to limited edition Pepsi MAX cans, all paying tribute to and elevating his influence on popular culture.

Ms. Voletta Wallace, Biggie’s mother and founder of the Christopher Wallace Memorial Foundation, said, “As we celebrate the 50th Anniversary of Hip Hop and its cultural impact on our world, we’re excited to honour Christopher’s legacy and continue bringing his music to a new generation of fans. While his art is timeless, we’ve been working with Pepsi to commemorate my son’s artistry and connect his music with the sounds and artists of today. We hope fans will enjoy it as much as we do.”

Speaking on the collaboration, CJ Wallace, Biggie’s son and founder of lifestyle brand Frank White, mentioned, “My dad is synonymous with rap, and his influence is unmatched. Taking one of his most well-kept secret flows out of the vault and working directly with Pepsi, the brand he cites is pretty dope.”

Meanwhile, Gustavo Reyna, Senior Director Global Marketing at PepsiCo, commented, “In celebration of the 50th Anniversary of Hip Hop, an art form that has touched every corner of the world and evolved into one of the most significant drivers of popular culture, Pepsi is honoured to partner with The Notorious B.I.G. Estate to bring this unique encore of Biggie’s art and talent to a whole new generation of music fans in never-before-seen ways.” 

Australia – The Hallway, an Australian-based independent advertising agency, has announced that it has been appointed by NOVA Entertainment to work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.

The latest appointment adds to The Hallway’s portfolio of collaborative work that includes Google, Suncorp, ANZ, and Streamotion, amongst others.

On  working with NOVA entertainment, Jules Hall, CEO of The Hallway, said, “We’re really excited to be working with the team at NOVA Entertainment. It’s always a huge privilege to be entrusted with brands that are not only iconic in the Australian market but also genuinely future-facing, especially when they are led by such an impressive team of humans.”

Adam Johnson, chief growth officer of NOVA Entertainment, also commented, “We were looking for a partner to really get ‘under the hood’ of our two biggest brands, to give them a distinct position in-market and ensure they continue to thrive at the heart of our all-of-audio strategy.”

Johnson added, “The Hallway is well known to us here at NOVA Entertainment and we’ve been impressed by the successful brand platforms they have delivered for BINGE and Flash. Work is well underway on our flagship Nova and Smooth FM brands and it’s proving to be a very effective partnership. I’m excited about what we will achieve together.”