Tag: collaboration
![[Campaign] Esky x Creator Campaign](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Esky-x-Creator-Campaign.jpg)
Melbourne, Australia – Esky is moving to a social-first marketing model, launching a creator-led campaign built for TikTok as legacy brands in Australia chase relevance with younger audiences. The push, developed by The Social CliQ, part of Jaywing, marks a shift away from traditional campaign cycles...
Kuala Lumpur, Malaysia – A packet of M&M’S now comes with more than sugar and chocolate as Mars has launched a cross-market campaign with Marvel that ties product purchases to a digital gaming experience across eight Asia-Pacific markets. Branded “Be A Hero with M&M’S | Marvel,” the campaign...
Seoul, South Korea – Fan-driven content is taking centre stage in South Korea’s digital entertainment scene. The Pinkfong Company, the studio behind global hit “Baby Shark,” has partnered with Supertone to expand its latest IP, REDREX, into AI-powered, fan-generated content. The collaboration integrates...
Singapore – Fabulate has been selected as a launch partner for the new Creator Partnerships API from YouTube, as the platform expands tools for managing brand collaborations. The API was introduced at YouTube’s 2026 NewFront event in New York and is designed to help commercial partners facilitate, manage,...
Singapore – The Singapore Tourism Board is courting Hong Kong’s younger travellers with a campaign that leans heavily into street culture, nightlife, and art—a deliberate shift from the polished, orderly image long associated with the Lion City. The initiative, titled “We Don’t Wait for Fun”, targets...
Melbourne, Australia – Race week in Melbourne strays off the circuit as PUMA and McLaren Racing staged a beachside fan activation called Ignition Beach at St Kilda Beach, bringing together creators and fans from Southeast Asia and Oceania in the lead-up to the new Formula One season. The event drew a...
Singapore – McCann Singapore has entered a new collaboration with Adobe to test and deploy generative artificial intelligence tools in live marketing campaigns, as agencies across Asia push to industrialise AI-driven content production. The partnership will see McCann integrate Adobe’s creative AI suite—including...
Hong Kong – Penfolds has announced Troye Sivan as its new creative partner, marking a multi-year collaboration that will see the music and fashion icon shape the brand’s creative direction, design limited-edition wine collections, and lead initiatives celebrating shared cultural experiences. Troye marked...
Singapore – The Asian Civilisations Museum has opened Garden of Senses: A Tea Reverie, a multi‑sensory exhibition that explores the cultural, social, and artistic significance of tea across Asia. Running from 28 January to 7 June 2026, the show was developed in partnership with international tea...
United States – The Salvation Army has launched “Thrift Score”, described as the world’s first digital thrift store on Roblox, aiming to introduce its thrift brand to younger audiences through an interactive virtual experience. Created by BarkleyOKRP in partnership with The Gang, the digital environment...
