Tag: Campaign
Singapore — Blackmores is encouraging younger consumers to put their fitness habits to the test with the launch of ‘Pawlympics,’ a new integrated campaign that challenges participants to answer a simple question: “can you outwalk a pet?” Created in partnership with McCann Singapore, the campaign uses...
Brazil – Apple has unveiled ‘Dança’, a new 30-second film starring global Brazilian soccer icon Vini Jr., showcasing the company’s AirPods Pro 3 noise cancellation technology through a soundless dance concept that highlights the contrast between noisy environments and immersive listening. In the film,...
New Delhi, India — Cheil India has launched a new campaign for Samsung’s Galaxy A Series, putting consumer trust at the heart of the brand story through a nationwide celebration of the everyday moments that have shaped Samsung’s relationship with people across India. Titled ‘Trusted by India,’ the campaign...
U.S.A. — Nike has unveiled its major new global campaign ‘Rip the Script’, encouraging young players around the world to ditch traditional playbooks and embrace a more instinctive, creative, and joyful style of play. Moving away from standard sports advertising, the digital-led campaign is designed as...
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026. Rolling out across more than 40...
Kuala Lumpur, Malaysia — Fuze Tea is strengthening its connection with Gen Z consumers in Malaysia through the launch of its ‘Don’t Compromise’ campaign, built around the idea that young people should not have to choose between different parts of their identity, passions and ambitions. By reflecting...
![[Campaign] Where the World Comes to Play](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Where-the-World-Comes-to-Play.jpg)
Changi Airport brings football fever to Singapore with new film, live screenings, and fan activities
Singapore – Changi Airport is kicking off the 2026 football season with a new campaign celebrating the sport’s ability to bring people together, alongside free live match screenings and football-themed activities across the airport. At the heart of the initiative is ‘Where The World Comes To Play,’...
Chicago, U.S.A. — Tropicana is ushering in its new era with the launch of ‘Give Life Some Juice,’ a new global masterbrand campaign designed to bring a fresh creative identity to the iconic juice brand! Created in partnership with creative agency FIG, the campaign introduces a vibrant tropical world...
Kuala Lumpur, Malaysia — Red Bull Malaysia has launched ‘Red Bull Next Generation,’ a new regional athlete development platform under TCP Group, aimed at supporting and elevating the next generation of sporting talent across Southeast Asia. Launching first in Malaysia and Indonesia, the major youth-focused...
Philippines — Globe Prepaid has rolled out its latest youth-focused marketing campaign, “EverydAI Stories,” designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life. Designed to promote AI awareness and responsible usage, the campaign features...
![[Creative Work] Uninfluenced](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Uninfluenced.webp)