Tag: Campaign
Hong Kong – Jobsdb by SEEK has launched “Better Job Matches”, a new integrated marketing campaign highlighting its AI-powered job search and matching capabilities, brought to life through character-led storytelling. Developed with Accenture Song and directed by Thai filmmaker Suthon Petchsuwan,...
Hong Kong – Café de Coral, in partnership with dentsu Hong Kong, has launched a new campaign that taps into local dinner culture, using Cantonese wordplay to add a playful, culturally resonant twist. Titled “Big Dinner is a Must”, the campaign is inspired by the local dining norm that a proper dinner...
Thailand – To promote the launch of its new “Cheese Overload Phenomenon”, KFC Thailand has staged a large-scale outdoor activation in Bangkok, deploying 91 tonnes of cheese in a citywide stunt. As part of the campaign, the brand installed oversized cheese container props that moved along the Chao...
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds on its 2025 “LET’S SVNS THIS CITY” platform, now featuring rugby star Bryan Habana. The latest iteration extends the platform across...
Hong Kong – Amoy Food Ltd., a local sauce brand with more than 110 years of history, has launched a campaign featuring Hong Kong rapper Billy Choi to promote its new Amoy Handmade Stir-Fried Chilli Oil (淘大手工爆炒辣椒油). Under the tagline 香辣 Chilli Shock, the campaign targets both spice lovers and younger...
Vietnam – Sunsilk, the hair care brand under Unilever, has partnered with The Friday Vietnam to launch a new campaign that reinterprets its long-standing “smooth” tagline, aiming to engage a younger audience. For decades in Vietnam, “Mượt như Sunsilk” (Smooth as Sunsilk) has evolved beyond a brand line...
![[Campaign] KFC & KitKat](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-KFC-KitKat.jpg)
Bangkok, Thailand – KFC Thailand is turning downtime into dessert time with the launch of “KitKat Overload,” a limited-edition menu designed to reframe everyday breaks as indulgent moments. The campaign, developed in collaboration with KitKat under the “Made with KitKat” concept, brings together two...
U.S.A– LANEIGE has appointed Jung von Matt HANGANG to lead the global rollout of its Bouncy & Firm (B&F) Serum campaign, bringing together instant results and long-term efficacy under a single strategic platform. Under the mandate, Jung von Matt HANGANG is responsible for global communications...
