Tag: Campaign
![[Campaign] Where the World Comes to Play](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Where-the-World-Comes-to-Play.jpg)
Changi Airport brings football fever to Singapore with new film, live screenings, and fan activities
Singapore – Changi Airport is kicking off the 2026 football season with a new campaign celebrating the sport’s ability to bring people together, alongside free live match screenings and football-themed activities across the airport. At the heart of the initiative is ‘Where The World Comes To Play,’...
Chicago, U.S.A. — Tropicana is ushering in its new era with the launch of ‘Give Life Some Juice,’ a new global masterbrand campaign designed to bring a fresh creative identity to the iconic juice brand! Created in partnership with creative agency FIG, the campaign introduces a vibrant tropical world...
Kuala Lumpur, Malaysia — Red Bull Malaysia has launched ‘Red Bull Next Generation,’ a new regional athlete development platform under TCP Group, aimed at supporting and elevating the next generation of sporting talent across Southeast Asia. Launching first in Malaysia and Indonesia, the major youth-focused...
Philippines — Globe Prepaid has rolled out its latest youth-focused marketing campaign, “EverydAI Stories,” designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life. Designed to promote AI awareness and responsible usage, the campaign features...
Kuala Lumpur, Malaysia — Pos Malaysia Berhad is supporting the nationwide Visit Malaysia 2026 (VM2026) tourism campaign with the launch of a special commemorative stamp collection designed to showcase the country’s cultural diversity, iconic destinations and national heritage. The campaign-led stamp...
![[Campaign] Mama Manuals x IKEA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Mama-Manuals-x-IKEA.jpg)
Manila, Philippines – IKEA Philippines is reminding families that moms make everyday life look a little too easy. The home furnishings retailer has launched “Mama Manuals”, a campaign designed to help dads and kids take on the daily household responsibilities that moms often manage behind the scenes. ...
Melbourne, Australia – Zeller is putting the spotlight on the business of hospitality with the launch of ‘No Reservations,’ a new content-led campaign designed to help aspiring venue owners navigate the realities of running a successful hospitality business. Developed by Zeller’s in-house creative...
Kuala Lumpur, Malaysia — Carlsberg Malaysia and creative agency GREY Malaysia launches its new ‘Extra Time’ campaign, featuring a bespoke 14-day digital training plan specifically designed to help Malaysian football fans adjust their sleep schedules ahead of major late-night matchdays. Addressing a common...
CelcomDigi celebrates Kaamatan and Gawai heritage through film highlighting traditional craftspeople
Malaysia – CelcomDigi has launched Tuai Tradisi, a festive film celebrating the artisans and cultural custodians whose work helps sustain the heritage and traditions of East Malaysia’s harvest festivals. Released in conjunction with Pesta Kaamatan and Hari Gawai, the film shines a spotlight on the often-overlooked...
Kuala Lumpur, Malaysia — GXBank Malaysia is challenging traditional banking norms through its new ‘Gegar Sistem’ (Challenge the System) campaign, using the action-packed world of Japanese ‘Tokusatsu’ heroes to encourage Malaysians to rethink outdated financial processes. Created in partnership with Publicis...
