Tag: Campaign
With C-sections continuing to rise across Malaysia & Singapore, mums are starting to be more aware of the possible immunity differences and nutritional needs of C-section children, as compared to non-C-section children. C-section children may miss exposure to beneficial maternal bacteria —an important...
Hong Kong – Cathay Cargo has unveiled its latest campaign with Leo Hong Kong, highlighting how its digital solutions are designed with a human touch to better address the needs of a complex and fast-moving logistics industry. Built around the idea that “we’ve already built the answers”, the campaign...
India – Monte Carlo India has launched its Spring Summer 2026 campaign, inviting audiences to “levitate” through a surreal, gravity-defying narrative created in collaboration with integrated marketing agency Hashtag Orange. The campaign positions summer dressing as a sensory experience rather than a...
Hong Kong – Sunkist® Growers, the California-based citrus cooperative, has launched the Sunkist Joocies Party, a limited-time pop-up at K11 Art Mall in Hong Kong, turning citrus into a seasonal fashion-inspired accessory. As part of the activation, Sunkist introduced a blind box collection of citrus-themed...
Japan – Apple has launched a new App Store campaign in Japan, transforming its iconic “A” logo into a portal that opens into a multi-universe spanning 16 app categories. Developed with TBWA\Media Arts Lab Tokyo, the campaign depicts the “A” logo evolving into multiple portals, each representing a different...
Hong Kong – Colgate has launched a new immersive campaign for its Colgate Optic White® brand, transforming the popular Tsim Sha Tsui café ‘HOW to Live Well’ into a Colgate Optic White® Dental-Grade Teeth Whitening Lab. Running from 11 April to 11 May 2026, the pop-up aims to introduce consumers to the...
Hong Kong – To mark the 30th anniversary of Ronald McDonald House Charities Hong Kong, McDonald’s Hong Kong has unveiled a new campaign highlighting three decades of compassion, support, and a “home away from home” for families in need. Developed with BBDO Hong Kong, the campaign centres on a remake...
Hong Kong – Celebrating 50 years of the Hong Kong Rugby Sevens, Cathay has returned with the latest ‘Nobody Does Rugby Like Hong Kong’ campaign—showcasing how in Hong Kong, everything, even rugby, is taken a little too far. Created in partnership with Leo Hong Kong, the campaign builds on the city’s...
Indonesia – Duolingo has partnered with Indonesian global pop star NIKI to launch a music-driven campaign aimed at inspiring English learning among Gen Z, transforming song lyrics into engaging, real-world language learning moments. At the heart of the campaign is Duo’s playful parody of NIKI’s hit song...
Hong Kong – Café de Coral and dentsu Hong Kong have unveiled the Scrambled Egg Breakfast Campaign, aiming to position breakfast as an essential, mood-boosting ritual that resonates with modern Hongkongers’ daily routines. The campaign builds on Café de Coral’s long-standing role in Hongkongers’ everyday...
