Tag: Campaign
Malaysia – Subway Malaysia has rolled out its latest campaign for “The Subway Fold”, which not only introduces a new folded handheld format but also brings together fragments of the brand’s recent creative history into a movement-led, socially native campaign world. Created with Beatnk under the platform...
Kuala Lumpur, Malaysia — Tiger Beer is giving football fans a new way to put their match instincts to the test with the launch of its ‘Tiger Football Heat League,’ a new campaign designed to bring supporters closer to the action before kick-off! As part of the brand’s ongoing ‘Brewed for the Heat...
Singapore – As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is rolling out a series of football-themed experiences and builds across Singapore, centred on an immersive activation at Compass One. The campaign includes a pop-up at Compass One’s Atrium from 4 to 21 June, alongside...
Mumbai, India — Visa is tapping into India’s growing appetite for experiences with the launch of its new “Infinitely More” campaign, fronted by Bollywood superstar Shah Rukh Khan as its new ambassador for India. The campaign marks a new chapter for Visa as it seeks to connect with a new generation...
Mumbai, India — As McDonald’s India (W&S) approaches its 30th year in the country, Westlife Foodworld has unveiled “Let’s Family at McD,” a new brand campaign anchored by a vibrant anthem that celebrates the many ways people come together. Conceptualised by McCann India 4, the campaign...
Seoul, South Korea — Hyundai Motor is putting human potential and robotics innovation in the spotlight with the launch of its new global campaign film “Next Starts Now,” featuring South Korean football star Son Heung-min and Boston Dynamics’ Atlas robot. As part of the FIFA World Cup 2026™ platform,...
Vietnam – TikTok Shop has launched a new campaign for its 6.6 Birthday Sale, aiming to spotlight and drive greater engagement with its Shop button feature. Created in partnership with independent creative agency The Friday, the campaign is built around the idea “Touch Shop, Fall in Love With Deals”,...
U.S.A. — Apple has launched “Clingers,” a new global privacy campaign that uses humour and discomfort to take a direct aim at the hidden world of online tracking data. Created with TBWA\Media Arts Lab, the campaign is the latest chapter in Apple’s long-running “Privacy. That’s iPhone”...
Hong Kong – The Hong Kong Mental Wellness Association (HKMWA) has partnered with FUJIFILM instax to launch ‘SELF:ME’, a campaign aimed at encouraging authentic self-expression and challenging the culture of filtered and edited selfies among Gen Z. Developed by Omnicom Health Hong Kong, the campaign seeks...
Singapore — Mastercard is encouraging travel enthusiasts to explore more of Southeast Asia through its new “Phone. Passport. Mastercard.” campaign, bringing regional travel simpler, more rewarding and easier to navigate. Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines...
