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Tag: Campaign

Enfagrow’s A+ MindPro C-Biome  Launch
How Enfagrow’s A+ MindPro C-Biome’s ‘Stitches of Love’ campaign is educating parents on C-section children’s immunity needs
Posted on April 15, 2026
by Aliza Carmona
With C-sections continuing to rise across Malaysia & Singapore, mums are starting to be more aware of the possible immunity differences and nutritional needs of C-section children, as compared to non-C-section children. C-section children may miss exposure to beneficial maternal bacteria —an important...
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Cathay Cargo campaign for digital solutions
Cathay Cargo showcases digital tools designed to simplify cargo shipping processes in new campaign
Posted on April 13, 2026
by Aliza Carmona
Hong Kong – Cathay Cargo has unveiled its latest campaign with Leo Hong Kong, highlighting how its digital solutions are designed with a human touch to better address the needs of a complex and fast-moving logistics industry. Built around the idea that “we’ve already built the answers”, the campaign...
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Monte Carlo Spring Summer campaign 2026
Monte Carlo lifts Spring Summer spirit in new campaign with Hashtag Orange
Posted on April 13, 2026
by Lyene Marie Darang
India – Monte Carlo India has launched its Spring Summer 2026 campaign, inviting audiences to “levitate” through a surreal, gravity-defying narrative created in collaboration with integrated marketing agency Hashtag Orange. The campaign positions summer dressing as a sensory experience rather than a...
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Sunkist Joocies Party K11 Art Mall Pop Up main
Sunkist transforms oranges into fashion accessories in K11 Art Mall pop-up in Hong Kong
Posted on April 13, 2026
by Aliza Carmona
Hong Kong – Sunkist® Growers, the California-based citrus cooperative, has launched the Sunkist Joocies Party, a limited-time pop-up at K11 Art Mall in Hong Kong, turning citrus into a seasonal fashion-inspired accessory. As part of the activation, Sunkist introduced a blind box collection of citrus-themed...
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apple app store campaign in Japan
Apple turns App Store’s iconic ‘A’ logo into multi-universe portal in new Japan campaign
Posted on April 13, 2026
by Aliza Carmona
Japan – Apple has launched a new App Store campaign in Japan, transforming its iconic “A” logo into a portal that opens into a multi-universe spanning 16 app categories. Developed with TBWA\Media Arts Lab Tokyo, the campaign depicts the “A” logo evolving into multiple portals, each representing a different...
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Colgate Optic White Cafe Activation Main
Colgate introduces café concept and immersive teeth-whitening lab activation in Hong Kong
Posted on April 10, 2026
by Aliza Carmona
Hong Kong – Colgate has launched a new immersive campaign for its Colgate Optic White® brand, transforming the popular Tsim Sha Tsui café ‘HOW to Live Well’ into a Colgate Optic White® Dental-Grade Teeth Whitening Lab. Running from 11 April to 11 May 2026, the pop-up aims to introduce consumers to the...
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RMHC 30th anniv campaign with BBDO HK
McDonald’s Hong Kong marks 30 years of RMHC support with music-led campaign
Posted on April 10, 2026
by Aliza Carmona
Hong Kong – To mark the 30th anniversary of Ronald McDonald House Charities Hong Kong, McDonald’s Hong Kong has unveiled a new campaign highlighting three decades of compassion, support, and a “home away from home” for families in need. Developed with BBDO Hong Kong, the campaign centres on a remake...
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cathay leo HK 50th anniv campaign for HK Rugby Sevens
Cathay takes Hong Kong Rugby Sevens hype a step too far with 50th anniversary campaign
Posted on April 6, 2026
by Aliza Carmona
Hong Kong – Celebrating 50 years of the Hong Kong Rugby Sevens, Cathay has returned with the latest ‘Nobody Does Rugby Like Hong Kong’ campaign—showcasing how in Hong Kong, everything, even rugby, is taken a little too far. Created in partnership with Leo Hong Kong, the campaign builds on the city’s...
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NIKI Duolingo Backburner music campaign
Duolingo puts English learning off the ‘backburner’ with NIKI for Indonesian Gen Z
Posted on April 1, 2026
by Aliza Carmona
Indonesia – Duolingo has partnered with Indonesian global pop star NIKI to launch a music-driven campaign aimed at inspiring English learning among Gen Z, transforming song lyrics into engaging, real-world language learning moments. At the heart of the campaign is Duo’s playful parody of NIKI’s hit song...
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cafe de coral dentsu HK breakfast campaign
Café de Coral reimagines breakfast with pop culture twist in new campaign with dentsu Hong Kong
Posted on March 30, 2026
by Aliza Carmona
Hong Kong – Café de Coral and dentsu Hong Kong have unveiled the Scrambled Egg Breakfast Campaign, aiming to position breakfast as an essential, mood-boosting ritual that resonates with modern Hongkongers’ daily routines. The campaign builds on Café de Coral’s long-standing role in Hongkongers’ everyday...
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