Tag: Campaign
Thailand – Honda Automobile Thailand has launched ‘QUAKE ’EM UP’, a new campaign for the Honda City developed in partnership with creative agency Hakuhodo Bangkok, as the automaker looks to strengthen the model’s appeal among younger consumers. Starring MILLI, the Thai rapper and singer,...
![[Campaign] L'Oreal Sustainability](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-LOreal-Sustainability.webp)
Manila, Philippines – L’Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream. Timed to coincide...
Kuala Lumpur, Malaysia — As brands compete for attention during football’s biggest global tournament, GO Communications has taken a different approach with the launch of ‘Furry Forecast,’ a football-themed corporate social responsibility (CSR) campaign that swaps sports pundits for rescue animals to...
![[Campaign] Enterprise x TSLA](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Enterprise-x-TSLA.webp)
Singapore – Enterprise Singapore has launched a new campaign to reposition standards as a strategic growth enabler rather than a compliance requirement, marking the rollout of its Standards & Conformance (S&C) 2035 Roadmap. Created by The Secret Little Agency (TSLA), the campaign aims to shift...
Australia — Telstra has launched ‘Free For All,’ a new brand campaign designed to remind Australians that standard local and national calls from its public payphones are free, while reinforcing the ongoing role payphones play in keeping communities connected. Created by Bear Meets Eagle On Fire with...
Ho Chi Minh City, Vietnam — Nestlé MILO Vietnam has launched ‘BA CODES OF LOVE,’ a Father’s Day campaign that shines a spotlight on the often-overlooked role of fathers by transforming a hidden detail on every MILO pack into a tribute to their everyday acts of love. Brought to life by Ogilvy Vietnam,...
Malaysia — Pizza Hut Malaysia has partnered with homegrown comic character Bichi Mao to launch ‘Feed Good Times, Not The Feed,’ a new campaign encouraging young Malaysians to step away from their screens and reconnect through shared meals and real-life experiences. The campaign builds on Pizza Hut Malaysia’s...
![[Campaign Initiative] LUXMyWill](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Initiative-LUXMyWill.jpg)
Singapore – Global beauty brand LUX has launched #LUXMyWill, a new campaign that reimagines the viral #BuryMeInThis social media trend is a legally documented declaration of personal style. Developed in collaboration with VML Singapore, the initiative builds on a trend popular across TikTok and Instagram,...
Jakarta, Indonesia — Global social entertainment platform WePlay has launched a football-themed campaign with Indonesia national team player Justin Quincy Hubner, strengthening fan engagement by giving supporters a platform to celebrate and share their hopes for the future of Indonesian football. The...
Sydney, Australia — Mountain Dew has launched its new ‘Flavour Hunt’ activation, transforming the release of its latest drinks into a social-first treasure hunt designed to drive product discovery, retail traffic, and consumer engagement. Created by brand experience agency Curious Nation in partnership...
![[Creative Work] Uninfluenced](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Uninfluenced.webp)