Tag: Campaign
Kuala Lumpur, Malaysia — CIMB has unveiled its new regional brand campaign, ‘Moving You Forward,’ a purpose-led platform designed to highlight how the bank helps customers, businesses and communities achieve meaningful progress across ASEAN. The campaign marks the next chapter of CIMB’s brand evolution...
Vietnam – BOSS Coffee and Dentsu Creative Vietnam have launched ‘BOSS MODE: ON’, a campaign for the brand’s new energy drink that celebrates the blue-collar workers who keep everyday life moving. Inspired by the fast-paced demands of essential professions, the campaign places everyday workers at the...
Hong Kong – Colgate Optic White Purple has launched ‘The Purple Café’, an APAC-wide social-first campaign anchored on a six-part episodic series featuring prominent Asian influencers. The six-part series — created in collaboration with WPPCP, WPP Media, WPP Production, and Ogilvy ANZ — features Asian...
Singapore – Integral Ad Science (IAS) has announced the general availability of Quality Connect, a transparency and optimisation solution that gives publishers near real-time visibility into the media quality preferences advertisers set for their campaigns, aimed at improving campaign alignment and delivery....
China – Apple has launched the latest chapter of its global Mac platform, “Great Ideas Start Here”, timed with the start of the college academic year in China, as millions of students begin university and a new phase of their academic journey. The campaign centres on a 30-second hero film that...
Mumbai, India — Tata Cancer Care Foundation (TCCF) has launched ‘Voice of Courage,’ a new podcast campaign designed to transform how cancer is discussed in India by giving a platform to the people who experience, deliver, and shape cancer care every day. Developed with creative and content partner WondrLab...
Mumbai, India — Sky City Mall, Oberoi Realty’s newest retail destination, has launched a Father’s Day campaign celebrating the simple moments that strengthen family relationships while reinforcing the evolving role of malls as destinations for shared experiences. Released as a digital film, the campaign...
Indonesia — Dentsu Indonesia has launched a behaviour-led campaign for digestive health brand Fibe Mini, using everyday eating habits to encourage Indonesians to think differently about their daily fibre intake. Rather than relying on traditional health messaging, the campaign was designed to shift Fibe...
Kuala Lumpur, Malaysia — KFC Malaysia has unveiled its new Parents’ Day campaign, ‘Love in Translation,’ celebrating the unique ways Malaysian parents express their love through food, thoughtful gestures and everyday acts of care rather than words. Created in partnership with VML Malaysia, the integrated...
Australia — EatClub has unveiled its first major brand campaign, introducing a new platform called ‘Dining Out. Done Smart,’ designed to encourage consumers to get more value, variety and enjoyment from every dining experience. Created by creative agency It’s Friday, the campaign marks the largest brand...
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